1. Aberdeen Group publishes research that helps businesses improve their performance. We identify
Best-in-Class organizations by conducting quantitative primary research with industry practitioners.
Our research is relied on by hundreds of thousands of business professionals to drive smarter
decision making and improved business strategy. www.aberdeen.com
CPQ = BETTER SALES PRODUCTIVITY
New Aberdeen research aligns the deployment of Configure -Price-Quote solutions with Best-in-Class sales
performance results. Top-performing sales teams not only more aggressively adopt and integrate CPQ; they
complement their technology deployments with core competencies that further reduce sales cycle friction.
Read the full report: Configure / Price / Quote:
Better, Faster Sales Deals Enabled
Best-in-Class
companies are:
as compared
to all others.
The bottom line: When you consider the features, advantages, and benefits of deploying your own CPQ
technology, as well as in selecting a solution provider, the primary concern for every move you make
should take this final data point into account: survey respondents report that on average, 24% of sales
deals slip into future selling cycles. So, be sure to ask yourself, at every step of the way in revitalizing
your sales process, how can I reduce as much friction as possible in my sales workflow?
63% more likely to plan on increasing their CPQ deployments over the
next 12 months
178% more adept at avoiding “no-decision” sales losses
79% more effective at generating complex sales quotes in a timely manner
45% more proficient at rapidly and effectively responding to RFPs
59% more likely to further integrate CPQ solutions with the CRM
platform over the next 12 months
161%
more effective at providing sales reps with "micro-marketing" tools to
develop, send, and track the progress of their quotes and contracts, e.g.
knowing when prospects and customers consume sales proposals and RFP
responses