Online Strategies And Tools For Success Hampton Roads

Online Strategies and Tools for Success Jocelyn Harmon Director of Sales and Marketing NPower Greater DC Region [email_address]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is online marketing? ,[object Object]

Why online marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who’s Online? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are they doing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

But How? ,[object Object],[object Object]

#1 - Talk in Your Own Voice ,[object Object],[object Object]

[object Object],[object Object],#2 *Flip the Funnel

#3 – Add to the Book ,[object Object],[object Object],[object Object],[object Object]

4 New Marketing Technologies ,[object Object],[object Object],[object Object],[object Object]

Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Charity Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Networking Sites ,[object Object],[object Object],[object Object]

YouTube ,[object Object],[object Object]

Nothing is perfect. Well, almost nothing… ,[object Object],[object Object],[object Object]

1. The Internet is leveling the playing field for nonprofits. Now even the smallest groups have the opportunity to talk and be heard.

2. Your audience isn’t (just) listening to you. They’re listening to what their friends say about you.

3. Online marketing tools are easy for people to cut and paste and pass on. This “viral activity” can lead to an exponential increase in donations, participation, and sales for the smart charity.

4. You need sound strategy to succeed online. This means, in part, having an authentic voice and engaging stakeholders in real conversations.

Learn from the Best ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Strategies And Tools For Success Hampton Roads

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