There are many benefits to winning a business award, be it for business excellence, innovation, quality, customer service or any other category. Here are ten reasons why you should enter your business and how to go about it.

1. Reasons why you should
enter small business or
industry awards10

2. There are many benefits to
winning a business award, be
it for business excellence,
innovation, quality, customer
service or any other
category. Here are ten
reasons why you should enter
your business and how to go
about it:

3. 1 If you are successful in winning a business award
in a particular category you can use that
acknowledgement as part of your marketing
material. Think of the business award as a formal
recognition of business excellence. Use it on
flyers, your website or your email signature.

4. 2 Get your staff involved in the award process. It is
a great motivator for staff to be involved and
they can help contribute to the entry. Think how
motivated customer service staff will feel if the
company is awarded for excellence in customer
service.

5. 3 Putting together a business award entry often
helps business owners reflect on their success.
Putting things in writing helps to clarify the
direction and strategies of the company.

6. 4 Business awards are often covered by the media
and promoted by the organisations that support
them. Use your entry as a chance to raise the
profile of your business.

7. 5 When considering your entry, first decide on the category.
Sometimes it is better to focus on a specific category, say,
innovation or customer service rather than just small business.
In our experience the small business category often has the
largest number of entrants, but that doesn’t mean you
shouldn’t give it a go.

8. 6 Look at who is judging the awards. If the awards
are being judged by business professionals who
work for the award sponsors, then put your entry
together as if you were preparing a formal
business document.

9. 7 Download or review the questions if the award
process is online entry only. If it is, get a copy of
the questions and paste them into a word
document so you can build your entry from there
and then cut and paste the text into the relevant
boxes.

10. 8 Start by writing your answers in point form. These
points can then be developed into sentences.

11. 9 Business award entries are often word limited, or
you may not be able to include diagrams or
images. That means that the words you use are
even more important so consider working with a
copywriter to clearly articulate your point of
difference.

12. 10 If you are unsuccessful ask for some feedback
and use that feedback to try again.

13. If you would like assistance in putting an effective business
award entry together please get in touch via
contact@infodec.com.au
We have a 100% track record of helping clients achieve
finalist status
www.infodec.com.au