1. Ledesma Music Client Case Senario:
Client: Saban Brands, LLC
Project: Create a Viral Video to make Power Rangers cool and hip. The goal was to
reach 1 million viewers within a year. They were seeking someone to work with film
crew to custom create a “dubstep” track that fit the timing of the video storyboard.
Skrillex was the ideal candidate but not affordable.
The Pitch: Ledesma Music pitched Composer Ben Frank “aka DRIX” – for the following
reasons. Ben Frank fit the client demographic, well versed in Dub-Step club Scene, up
to date in broadcast quality dub-step compositions, and we’ll versed in Power Rangers
Brands. More importantly he’s a certified audio engineer who could work directly with
the filmmakers to provide the specific technical support for the project. Special musical
“drops” had to sync with film. Original music stems needed to be incorporated with an
entirely new composition
The Results:
Power Rangers DupStep Video launched Oct 2012 and reached one million views in 3
months, 9 months ahead of goal. The video was such a success for Saban they
created a 2nd Viral Video DubStep 2.0 using the same music track! The original video
has now peaked at over 10 million views in 30 months.
https://youtu.be/rrn8_cWjMoM A win-win situation for my client and my artist.