As part of a six week client project at Hyper Island we have analyzed the Swedish mobile operator Halebop, producing a strategy focusing on user growth with tactical recommendations based on their Google Analytics data. We created visualizations to help Halebop improve their sales workflow. Helped redefined their KPI’s and sat up custom dashboards in Google Analytics.

1. Insights, strategy & tactical
recommendations report.
Brief: Sales optimisation
Kelly Brofall • Simone Giertz • Hanna Wilhelmi • Jo Posselt

2. The brief
Best use of data? - Are we measuring the right things?
Create visualisations to improve our sales workflow?
Improve our lead generation by using other software?
Increase relevance in the larger cities, without losing
strong consumers elsewhere?
Brief 3: Sales optimisation

3. The re-brief
How might we make the data understandable and actionable
for the employees at Halebop?
How might we focus on growth thus making sure Halebop
is measuring the right things at the right time?
How might we create stronger communication
between users and Halebop?
Brief 3: Sales optimisation

4. The audit ensures that Google
Analytics is set up correctly and
that correct data is coming in.

5. Overview

6. The customer experience
Halebop

7. Best practise setup
Clear account structure
RAW MASTER TEST

8. Growth strategy is getting a
fundamental understanding of
your product and how people use
it in order to reach a higher
conversion

9. Why growth?
The telecom industry is facing many challenges
the best way to survive is to focus on growth.
A way to differentiate yourselves from your competitors
and understand your when and why you lose people.
Current conversion rate is 0,89% on all traffic to site
But a potential of 150% increase in conversion rate if you focus on growth

10. S w
O T
high customer satisfaction
quick response on online support
low prices
operating within Telia’s infrastructure
being in frontline for adapting to
changes based on customer behaviour/data
difficult to differentiate from other telecom companies
earning money when data usages
takes care of all communication
no phone support
no physical stores
low penetration in large cities
SWOT

12. Framework to growth

13. Growth Funnel/Sales Workflow

14. Reach – teach

16. Vital signs
Top 5 reasons why people leave? (Terrible conversion)
Top 5 reasons why people stay? (Retention)
How many people switch plans? (Positive or negative conversion)

17. Analyse

18. Case Studies & A/B testing
and what it can do for
your conversion
!

19. The Obama campaign
500 A/B tests in a 20 month period increased donation
conversion by 49% and sign up conversions by 161%
Sticking to a hypothesis is beneficial because it allows you to retain
focus on your goals
Test one thing at a time
Start with low hanging fruit

20. Design and interaction

21. Copy

22. Imagery

23. A/B testing for Halebop

24. Copy

25. Why even build it?

26. One website

27. Talking to users will give you a
fundamental understanding of
your product and why people
use it!
!

28. The Halebot

29. Tech

30. The Halebot
The customers voice realtime inside the company