2. COMMUNITY EVENTS CAN BE A GREAT
VEHICLE
Your office has decided to sponsor a
community event like a talk or walk. How
you promote the event to your staff, patients
and community is the key to the event’s
success. If you are like most offices, your
office manager will put a couple of signs up
around the office and may be run an ad in
the local paper. It will generate a moderate
amount of attention and you will get a fair
result.
3. USE THESE TOOLS
But to get the best possible result, you may want to try the
following ideas:
1. Use the power of the Internet. Sites like meetup.com or
Eventbrite.com are excellent ways to tell thousands of like-minded
people in your area about the event. Users can register (and pay
for the event) online and you will receive notifications about who is
coming. You can add your marketing lists to their site and hit new
and existing prospects at the same time.
2. Use social media. Facebook and Twitter are great ways to
reach people in your area. Use their advertising features to boost
posts or tweets to generate the buzz. Direct people to your
website or event site for more information and registration.
3. Use your referral sources. Partner with your referral sources to
reach their patients. This can be achieved by giving them signs,
allowing them to co-sponsor the event and/or cross promoting
their events.
4. HALO HEALTH CAN HELP
Our digital patient education systems allow you to speak directly to
your patients about your event in your office as well as your
colleagues’ patients in our network.
5. REPETITION IS KEY FOR ATTENDANCE
By simply sending us the event flyer, we can post
it across our network and thousands of potential
attendees will see it every day. The success of an
event is reaching your target audience at least
three times before they make a decision to attend.
6. EDUCATE, ENGAGE AND EMPOWER
By using the Halo Health network, you are capturing patients at a
time of heightened awareness and you can rise above the clutter of
traditional media.
7. INVEST IN YOUR
ORGANIZATION’S
HEALTH BY
EDUCATING,
ENGAGING AND
EMPOWERING YOUR
PATIENTS, CONTACT
HALO HEALTH TODAY!
JIM@HALOHEALS.COM
, @HALOHEALTHINTL,
OR (856) 520-8655.