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A New Era
of Digital
Performance
Management
Performance Consultant, SOASTA
bentan84
Ben Tan
“In 2016 CX will be among the top ten critical
factors determining who will win and who fail in
the age of the customer”
“In 2016, 89% of companies will primarily compete
on the basis of customer experience”
•
•
• …
•
•
• …
•
•
• …
Speed is a feeling not a metric
Why are we impatient?
How Much is a Second Worth?
1% increase in sales 0.2% in searches 2% Conversions
$680 Million $45 Million Ad Rev $244 Million
What does a 1
second delay
mean?
What’s your performance
sweet spot?
Technology Stack becoming more
complex
What is DPM?
What’s the real performance outcome
Predictive analytics help to show you “What if”
Scenarios
Scale, Speed, Agility
Test Your Strength
www.soasta.com/cpi
Free Download*
http://info.
soasta.
com/ConversionI
mpactScore.html
Questions?

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A New Era of Digital Performance Management