3. Janine Nöthlichs
European Consumer Summit, March 18-19 2013
The Anytime, Anywhere Consumer…
… is connected, technologically enabled
and curious.
Across borders
Across Devices
He shops….
Across Channels
5. Janine Nöthlichs
European Consumer Summit, March 18-19 2013
The end of selling and buying as we
knew it was yesterday!
Today, a realistic example of shopping could be:
9. Janine Nöthlichs
European Consumer Summit, March 18-19 2013
E-Commerce in Europe is mainstream
There are 240 Million European online consumers, and counting
10. Janine Nöthlichs
European Consumer Summit, March 18-19 2013
E-Commerce in Europe is growing
at a fast pace
Source: Ecommerce Europe
E-commerce turnover of products and services in 2012
reached approximately €305bn, compared with €254bn in
2011: app. 20% growth
Europe is the largest E-Commerce Market in the world,
ahead of the US (app. €280 bn in 2012)
11. Janine Nöthlichs
European Consumer Summit, March 18-19 2013
Cross- Border E-Commerce
Source:
E-Commerce Europe, 2012
Source:
Forrester Research, 2009
13. Janine Nöthlichs
European Consumer Summit, March 18-19 2013
Cross-Border Trends:
Examples of online cross-border sellers
• Great Britain
• Online Pure Player in fashion
• 1 warehouse near London
• 7 localised websites
• Free delivery world wide
• Ships to 190 countries
• Cross-Border sales have grown almost ninefold
over three years from €37,42mn in 2008/09
to sales of €334.13mn in 2011/12, and
• account for 62% of total turnover
15. Janine Nöthlichs
European Consumer Summit, March 18-19 2013
Cross-Border Trends:
Examples of online cross-border sellers
• Germany
• Online Pure Player in shoes & fashion
• 14 localised webshops
• Ships to 14 countries
• Net sales €1,15bn in 2012
• 2011: Cross border sales > 50% of total
• Ships all order from 3 distribution centers in Germany
• Free delivery and returns in all target markets
16. Janine Nöthlichs
European Consumer Summit, March 18-19 2013
Cross-Border Trends
China
• 550mn internet users
• 220 million online shoppers
• E-commerce growth 2012: + 80%
Emerging Markets
Russia
• 58 mn monthly internet users
(more than Germany)
• 16.3 mn online shoppers
• E-commerce growth 2011:
+25%
Brazil
• 88mn internet users
• 23mn online shoppers
• E-commerce growth 2012: +26%
More European companies are going target these market.
Sales and purchases to and from these markets are going to increase!
17. Janine Nöthlichs
European Consumer Summit, March 18-19 2013
Mobile Commerce
• 2015, Smartphones will account for 40% of
internet traffic, tablets for 26%
• Global spending on mobile apps :
€26,82bn in 2015
• 47,6% of Europeans own a smartphone
• M-Commerce accounts for 20% of online sales in
the UK, 8% in Scandinavia and 3% in France
18. Janine Nöthlichs
European Consumer Summit, March 18-19 2013
Mobile Commerce
The largest online economies will see the highest
mobile revenues
19. Janine Nöthlichs
European Consumer Summit, March 18-19 2013
Mobile Commerce
Southern European M-Commerce growth rates will outpace
more mature online markets
Source:
Forrester Research
21. Janine Nöthlichs
European Consumer Summit, March 18-19 2013
Cross-Channel
Connected Stores
• Order terminals, real time stock, vendors
equipped with iPads, interactive
dressing rooms
22. Janine Nöthlichs
European Consumer Summit, March 18-19 2013
Cross-Channel
Social Media
•Tweets related to retail have seen a 48% YoY growth
•Retailers are inventing strategies to reach customers via Facebook:
23. Janine Nöthlichs
European Consumer Summit, March 18-19 2013
Cross-Channel
Local/ Mobile:
• Geolocalisation, Personalized Offers, NFCPayments, QR Codes
24. Janine Nöthlichs
European Consumer Summit, March 18-19 2013
Thank you!
E-Commercefacts.com thanks:
nl.linkedin.com/in/janinenoethlichs/
Janine Nöthlichs
Editor-in-Chief
janine@e-commercefacts.com
