A look at a number of non commercial initiatives spearheaded by Sigmar Recruitment to support job creation and inclusion for all jobseekers.

1. Pride in Purpose

3. This book looks at some of the non
commercial initiatives and events which
have been spearheaded by Sigmar
Recruitment in recent years such as
National Employment Week, Ireland
Gateway To Europe, Mental Health and
Employment Day, The Employment
Leadership Group and many others.
With these initiatives our goal is to create
jobs and ensure inclusion for all jobseekers
at a community, national and international
level.
www.sigmar.ie/pride-in-purpose
Pride in Purpose

5. National Employment Week
Sigmar Recruitment launched National Employment Week in 2011 to set the
agenda on major employment and social topics in Ireland through a series of
seminars, focus groups and forums. The focal point of the week is The Talent
Summit, one of the largest HR conferences in Ireland.

6. Patty McCord, former Chief Talent Officer at Netflix
who co-authored the Netflix Culture Code

7. Brian Cody, Manager of the
Kilkenny Hurling Team
Robert Mac Giolla Phádraig,
Sigmar

8. Since 2011 we have
welcomed over 5000 HR
and business leaders to
National Employment
Week events nationwide
which are held on the first
week of March.
Andrea Bertone,
Monster
Adrian McGennis (Sigmar), Minister Richard Bruton TD, Vincent Browne (Broadcaster), Frank Farrelly (Sigmar),
Robert Mac Giolla Phádraig (Sigmar).
Fidelma Healy, Gilt
Orla Moran, New Relic
The Talent Summit, The Mansion House Dublin
Marina Morrissey, Sigmar
Rossa Mullally, Sigmar

9. Our non commercial events
have featured over 350
speakers from companies
such as HubSpot, Glassdoor
PayPal, eBay, Microsoft,
Qualtrics, Netflix,
Salesforce, Yelp, Gilt and
many more.
Barry Rudden,
Sigmar
Cathriona Hallahan, Microsoft
Holly Fawcett, Social Talent
Sarah Marrs, Qualtrics
Frank Farrelly, Sigmar
Robert Mauro, Boston CollegeLauren Wright, Glassdoor

10. “We wish you all the best in the
your efforts throughout National
Employment Week and commend you
for your commitment to job creation.”
Office of President William Clinton

11. “My job as Taoiseach in heading
up Government is to ask how do
we open up doors of opportunity
for young people. Sigmar and
National Employment Week are
very much part of that process.”
An Taoiseach Enda Kenny, TD
Speaking at National Employment Week 2014

13. Mental Health & Employment Day
Sigmar launched the first annual Mental Health and Employment Day in March
2011 to promote positive mental health in the workplace.
Pictured left: George Hook (Broadcaster) Pictured right: Alan Quinlan (Munster Rugby Legend), Alison Canavan (Model and Columnist), Brent Pope (Broadcaster)

14. Alan Quinlan (Munster Rugby Legend),
Elbha Purcell (Aramark),
Dominic Leyden (AWARE)
Brent Pope (Broadcaster)
Neil O’Brien (Learning To Fly)
John Bowman (Broadcaster), Minister Kathleen
Lynch TD
Caroline McGuigan (Suicide or Survive),
Fionnbar Walsh (#livelife Campaign)
Alan O'Mara (Cavan Senior Goalkeeper), George Hook (Broadcaster), John Dunphy (Sigmar), Alison Canavan
(Model, Columnist), Kate MacGuinness (Accenture)

15. Mental Health and
Employment Day has
become the focal point
for driving mental health
awareness among
employers, with many
implementing meaningful
mental health policies that
have impacted on tens of
thousands of employees
across the country.
Kate Stewart, Sigmar Dil Wickremasinghe (Newstalk)
John Bowman (Broadcaster), Tom Murphy (Boards.ie), Minister Kathleen Lynch TD, Dr. Susan Hill (EHA Ltd.),
Kahlil Thompson Coyle (See Change), Adrian McGennis (Sigmar), James Mailley (Monster)
Alison Canavan (Model, Columnist),
Robert Mac Giolla Phádraig (Sigmar),
Kellie Billings

16. Left: Robert Mac Giolla Phádraig (Sigmar) addresses a VIP delegation at the dome in Notre Dame University
Right: Robert Mac Giolla Phádraig (Sigmar) moderates a panel discussion in San Francisco on the talent landscape
in Ireland with Suresh Khanna (AdRoll) and Gina O’Reilly (Nitro).

17. Ireland Gateway To Europe
Sigmar Recruitment are one of the founding companies of Ireland Gateway To
Europe, an annual privately funded Foreign Direct Investment mission to the
USA. The aim of this initiative is to attract US companies to Ireland and create
jobs.

18. Since 2012 this private
sector trade mission of
30 companies has hosted
events in Chicago, Atlanta,
Notre Dame, New York,
Boston, San Francisco and
Silicon Valley.
Sigmar Directors Robert Mac Giolla Phádraig, Barry Rudden and Adrian McGennis
at the stadium in Boston College
Robert Mac Giolla Phádraig (Sigmar), Pat Ryan (founder of AON) and Adrian McGennis (Sigmar)
in Willis Tower, ChicagoGeorge Hook (Broadcaster) in New York
Adrian McGennis (Sigmar) leads a panel
discussion on the availability of talent in Ireland
for Boston based startups

19. Over 3000 US companies
and advisors have attended
our events which are
broadcast live on Newstalk
radio by event patron
George Hook.
Adrian McGennis (Sigmar) leads a panel discussion with IDA Ireland and Enterprise Ireland
Jamie Harnett (Sigmar) and Julia Purcell (Sigmar) at the Chief Executives Club in Boston
with Matt Mohan and Aoife Mohan from the FKM Group
Frank Farrelly (Sigmar) at
Notre Dame University
Robert Mac Giolla Phádraig (Sigmar) moderates
an investment summit at the Chief Executives
Club in Boston
Barry Rudden (Sigmar) discusses the availability
of talent in Ireland at Boston College

20. The Ireland Gateway To Europe 2015 delegation at the steps of Notre Dame University, Indiana. The delegation included six Sigmar staff - Adrian McGennis,
Robert Mac Giolla Phádraig, Frank Farrelly, Jamie Harnett, Hamish Reid and Kate Stewart.
The Ireland Gateway To Europe 2016 delegation at Boston College. The delegation included six Sigmar staff - Adrian McGennis,
Robert Mac Giolla Phádraig, Barry Rudden, Jamie Harnett, Julia Purcell and Tom Deane.

21. “The Ireland Gateway To Europe
group are here to establish the
new narrative about Ireland…
that we’re leading the pack in
Europe yet again.”
Dr. Mary McAleese, Former President of Ireland
Speaking at the Ireland Gateway To Europe ESTEEM
lunch at Notre Dame University, April 2015

22. “The establishment of the Employment Leadership Group as a proactive step by HR
leaders from Ireland’s top companies is very welcome and most timely.”
An Tánaiste Joan Burton TD

23. The Employment Leadership Group (ELG)
Sigmar established the Employment Leadership Group in association with CIPD.
Its purpose is to provide a cohesive approach by businesses to address the
problem of unemployment.
This group, made up of 200 of Ireland’s top HR business leaders, is the most
influential employment group ever assembled in Ireland and its aim is to
capitalise on its collective influence by impacting job creation. It counts the
employment leaders of companies such as Alkermes, Diageo, Twitter, Monster
and PayPal as its members.

24. Focus group discussion led by Adrian McGennis
(Sigmar) and Julie Sharp (Bank of Ireland)
Jason Medley (Quirky), Michael McDonnell (CIPD), Robert Mac Giolla Phádraig (Sigmar), James Mailley
(Monster), Minister Richard Bruton TD, Aidan Bolger (The Irish Times), Adrian McGennis (Sigmar), Marina
Morrissey (Sigmar)
Sigmar CCO Robert Mac Giolla Phádraig addresses the
ELG at the House of Lords, Bank of Ireland in Dublin
Michael McDonnell (CIPD), An Tánaiste Joan Burton TD, Robert Mac Giolla Phádraig (Sigmar)

25. The objective of the Employer Leadership Group is to provide
direction and support to job creation stakeholders to include
Government, employers, jobseekers and education.
The group, chaired by Sigmar Director Robert Mac Giolla
Phádraig, meets at regular intervals to discuss the main
issues surrounding employment and what private industry
can do collectively to foster positivity and stimulate
employment.
Left to right: Adrian McGennis (Sigmar), Julie Sharp (Bank of Ireland), Michael McDonnell (CIPD), An Tánaiste Joan Burton TD, Susan Butler (Dress for Success),
James Mailley (Monster), Jennifer Ward (Sigmar), Robert Mac Giolla Phádraig (Sigmar). Below left: Robert Mac Giolla Phádraig (Sigmar), Ciarán Cannon TD and
Michael McDonnell (CIPD) launching the Career Passport.

26. Back: Dana Rosemary Scallon, President Michael D. Higgins, Mary Davis
Front: Gay Mitchell, Adrian McGennis (Sigmar), Seán Gallagher

27. Presidential Forum on Employment
Sigmar hosted a Presidential Employment Forum with six of the Presidential
candidates in advance of the 2011 election to highlight the role of employment
in Ireland’s social and economic recovery.

29. Sigmar: In the Community
Sigmar has been very fortunate in our success to date. It is our policy to give
back to the community through our expertise and resources.

30. Sigmar staff regularly
provide their expertise to
outside bodies (charities,
education and state bodies)
to assist on interview
panels.
Consultants also provide
free career coaching to
Business in the Community,
schools, prisons,
universities, the long term
unemployed, ex-offenders
and minority groups to get
them into employment.
Sigmar host multiple
fundraising events
throughout the year to
raise money for our chosen
charity.
Sigmar taking part at an event for AHEAD
(Association for Higher Education Access and Disability)
Assisting with Business in the Community Christmas Jumper Fundraiser
Sigmar co-designed and delivered a jobs expo and career masterclass
in the RDS Dublin for the Labour Market Council in 2014. 60 companies
exhibited and 1700 jobseekers attended.

31. Fundraising for the Marie Keating Foundation
Taking part in the Job Shadow Initiative to promote equal employment
opportunities for people with disabilities
Croagh Patrick fundraising climb
Running club 10km fundraiser
Paris to Nice cycle for Special Olympics

32. “Dress Code” was organised by Sigmar Recruitment
to raise money for Dress for Success Dublin, a
charity who promote the economic independence
of women by facilitating their entrance or return to
the workplace by supplying work attire, interview
coaching and career mentoring.

33. Dress Code Charity Fashion Show
Dress Code, a Sigmar run charity fashion show, showcased the biggest names on
the Irish fashion scene in October 2015. The event was hosted by Irish designer
and broadcaster Sonia Lennon and Sigmar COO, Robert Mac Giolla Phádraig at
the Smock Alley Theatre in Dublin.

34. Sigmar CCO Robert Mac Giolla Phádraig (right) leads a CEO panel discussion on company culture
in attracting and retaining staff at the CIPD Conference 2014 in Dublin Castle.

35. Thought Leadership
As leaders in the recruitment space, Sigmar regularly partner with government
organisations, industry bodies and employer groups on numerous events and
initiatives.

36. The Culture Club
Sigmar have hosted and contributed to numerous events on the importance of company culture. Pictured: Matt Cooper (Broadcaster), Ryan Smith (Qualtrics)
Robert Mac Giolla Phádraig (Sigmar), Dermot Costello (Qualtrics) who are discussing culture at Qualtrics at the launch of their European HQ in Dublin, 2015.

37. Pictured above: Robert Mac Giolla Phádraig (Sigmar) moderates a discussion with the “Culture Club” - Qualtrics, TripAdvisor, AdRoll and Nitro discuss their
company culture.

38. Trade Mission to India
Robert Mac Giolla Phádraig (Sigmar) led a trade mission in February 2015 to five cities in India over a week long trip. The delegation was made up of IDA
Ireland, Sigmar Recruitment, EisnerAmper Ireland and Bank of Ireland.

39. VP EMEA Group: Peer to Peer Networking & Learning
This networking and learning group, established by Sigmar, is made up of 40 heads of multinational technology companies who regularly meet to discuss
issues and challenges involved with scaling and growing in EMEA. Pictured: George Hook (Broadcaster), Louise Phelan (PayPal), Minister Sean Sherlock TD
and Adrian McGennis (Sigmar).

40. National Recruitment Federation
As Vice President of the National Recruitment Federation (2015-2016), Sigmar COO Frank Farrelly (centre) is responsible for establishing and maintaining
standards and codes of practice for the recruitment industry in Ireland. Pictured: Jim Power (Economist), Frank Farrelly (Sigmar), Dervla Owens (Sigmar).

41. RTÉ Local Heroes
Local Heroes - A Town Fights Back was a six-part television series which followed the people of Drogheda as they came together to take their economic future
into their own hands and start the fight-back for jobs alongside Senator Feargal Quinn and an assembled team of experts including Sigmar CCO Robert Mac
Giolla Phádraig. Sigmar developed an FDI strategy ‘Invest Drogheda’ that resulted in Drogheda’s twinning with Salinas, California and three US investments.

42. Shaping Government Policy For Jobseekers
Sigmar led two CEO level thought leadership focus groups in 2014 on new Government re-skilling and job activation programmes JobsPlus and Skills To Work.
We had representatives there from the Department of Social Protection, Education, Higher Education Authority, JobBridge, JobsPlus, Springboard, Skillnets, ICT
Conversion Programme and Momentum along with 50 HR business leaders. This was the first time all programmes had come together in one room. Pictured: Mary
Liz Trant (HEA), Ruairí Quinn TD (former Minister for Education and Skills) and Robert Mac Giolla Phádraig (Sigmar).

43. The Sigmar Job Creation Initiative
The Sigmar Job Creation Initiative, presented to Government in April 2010, is a 10 point plan comprising practical recommendations from employers including the
heads of companies such as Cadbury, Elan, Glanbia and Hertz among many others. The prime objective of each initiative is to create jobs and remove barriers for
jobseekers. Each initiative defines specific benefits for all stakeholders; employers, jobseekers and the government. Pictured: Adrian McGennis (Sigmar).

44. Hosting Digital Assets in Ireland
Sigmar CEO Adrian McGennis (pictured) launched the “Hosting Digital Assets in Ireland” report in November 2014. The report, in association with Host in
Ireland, examined the availibility of ICT Talent in Ireland and the employment impact of setting up data centres in an area.

45. Export Ireland Initiative
“Export Ireland” was a Sigmar initiative to brief Irish organisations about the numerous, and largely untapped, opportunities in emerging markets. Pictured:
Robert Mac Giolla Phádraig with Gerry Breen (Lord Mayor of Dublin 2010-2011)

46. Guest Lectures to Students
Sigmar Directors regularly give guest lectures on HR and employment topics to international students on placement in Ireland from Boston College and Notre
Dame University.

47. Industry Recognition
Sigmar have won over 35 awards for recruitment excellence and workplace culture. We are the only agency in Ireland to win “Recruitment Agency of the Year
(Large)” at the National Recruitment Federation awards twice in a row and have regularly been listed among the top places to work in Ireland and Europe.

48. This book looks at some of the non commercial
initiatives and events which have been spearheaded
by Sigmar Recruitment in recent years such as National
Employment Week, Ireland Gateway To Europe,
Mental Health and Employment Day, The Employment
Leadership Group and many others.
With these initiatives our goal is to create jobs and
ensure inclusion for all jobseekers at a community,
national and international level.
www.sigmar.ie/pride-in-purpose