Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Nycmer strategies for evaluating visitors' experiences using technologies (website version) may 2, 2013
1. Strategies for Evaluating
Visitors’ Experiences
Using Technologies
Jackie Armstrong, Landau Education Fellow, The Museum of Modern Art
Karen Plemons, Assistant Museum Educator for Program Evaluation, The
Metropolitan Museum of Art
- Karen introduces herself, then Jackie introduces herself -Jackie: - We’ll going to be talking with you today about strategies for evaluating visitors’ experiences using technologies -just to give you an idea about how this presentation is laid out, in the first section we’ll be talking about strategies for evaluating visitors’ experiences that are primarily analog or more traditional, while in the 2 nd part we’ll be sharing our experiences of using technologies to evaluate visitor experiences. -we are also going to have all of you test out some technologies, as well as leave time for some discussion at the end -one thing to keep in mind as we share our examples is that there is no perfect evaluation -often as evaluators we need to get the best data we can out of the time, resources and constraints of a particular situation -also, although we will mostly be focusing on digital technologies, it’s important not to overlook analog technologies or to assume digital is better than analog -in fact, analog technologies often inform the creation and use of digital technologies -we hope our experiences will help all of you create evaluation strategies that work for you in whatever situations you are facing -and now I’m going to turn this presentation over to Karen to talk about mobile apps
Overview of project -Mobile application designed to accompany Light: Installations by Bruce Munro at Longwood Gardens was the first large-scale mobile application (Light App) developed by Longwood staff -App featured videos of installation, audio from the artist talking about each piece, and an overview of the exhibition from the director, photographs of the artworks, a map of where the pieces were located, information regarding the materials used in each piece, kids features with kid centered questions for guided looking, a place to share photos and/ or comments to the museums website and general information about the gardens including dining options and hours -Overall a lot of information to navigate
Evaluation Strategy -Visitor surveys in the gardens, and member surveys sent online -Docent Focus groups (docents had been trained to use ipads with the apps loaded to show aspects included in the app with visitors) Findings -Visitors were most frequented the map that helped visitors in navigating the gardens and finding the pieces related to the show -When asked what they would like in future apps visitors rated a map of the garden to be able to get around as their first choice, and plant names/ information, and a history of the gardens and the area as their second choice Strengths of the App -Worked well at night when the exhibit was at it’s best. If there had been extensive signage it would have had to be well lit taking away from the installations -Worked well for providing variety of media including text, images and videos Shortcomings of the App -There was not enough wifi to use the app throughout the gardens, leading to frustration and visitors giving up on using it -Most visitors surveyed did not know about the app, or that they could check out in iTouch to use the app- which could have been remedied through having the ticket sales team let visitors know about the apps, and setting up multiple stations to distribute itouches- particularly near where docents were stationed with iPads which was a 10-15 minute walk from entrance. -If visitors were trying to use the app on a sunny day it was difficult to see the screen and the videos and they would have to find shade Shortcomings of the evaluation strategy -Because the evaluation began at the end of the exhibit, changes to the app, or distribution of ipads, or location of wifi hotspots could not be changed. If the evaluation had been integrated from the start of the project the gardens would have known more about what visitors were interested in an app, and the logistical challenges -Because evaluation was an afterthought, they did not turn on the google analytics to the site until the exhibition was halfway over. Meaning that we had a limited amount of data to look at in terms of the actual use of the app and site developed for the exhibit.
Overview of Project -one evaluation that was somewhat tricky and required a lot of patience was testing out a new activity for the MoMA Art Lab App -The creators of the new activity, inspired by Sol LeWitt’s work “Lines, Not Straight, Not Touching, 4 Colors” were unsure about whether the instructions were clear and also wanted to know if children would think the activity was fun -for this particular evaluation we needed to get the data back to the designers within a pretty short timeframe, as well we needed to recruit children 7 years and older to test this out but it was pre March break so there wasn’t many children around in that age range -the patience part of this evaluation came into play because I spent a lot of time waiting for children who could participate in this user testing -there is actually often a lot of waiting around in evaluation in terms of collecting the data you need so it’s important to work that into your plan -for example if you are in this position of waiting to collect data, that time can be used to review data already collected, expand on notes, photograph the space you are in, basically anything that will add to your study
Evaluation Strategy and Findings -For this particular study, ideally we would have mocked up interactive wireframes onto a device but there wasn’t time or resources for that so we paper tested and tried to make that experiences as engaging as possible -generally, children aren’t as receptive to paper testing as adults and it’s more difficult for them to envision how a paper format of an activity would translate into a digital one -what was helpful was recruiting from and conducting the testing in the MoMA Art Lab space as I think that environment helped set a playful tone and put children into a more receptive and at ease mood for user testing -Also, rather than using think-aloud protocol as we typically do for user testing with adults (where participants voice everything they do and make comments and ask questions as they arise), I chatted with children as they worked on the activity which put them at ease and encouraged feedback about what they thought of the activity -Paying attention to expressions and body language was also key as sometimes children are more apt to says things to please than adults are -I also had children choose a face on a mood scale to find out how they’d characterize their feelings/enjoyment of the activity -something else that I found helpful was fleshing out my notes immediately after each testing finished so as not to distract or make the children feel uncomfortable while they were doing the activity -I also found that really approaching it more as another activity in the Lab space rather than as user testing helped to get more honest feedback, and also kept parents at bay since sometimes they want to get overly involved in an activity -early on in the testing, a couple parents really wanted their child to get the activity right which sort of defeats the purpose of trying to figure out how children are really responding to the activity -another strategy which is useful, but requires more setup, is having children work in pairs to play test -children will more naturally communicate their feelings about an activity with one another while engaged in play together and this simulates a kind of think-aloud protocol that researchers rely on when user testing with adults Findings: -The drawings children created in testing out this activity also provided information about how clearly they understood the instructions and how they interpreted them, for example did they use only one color or select four as the rules indicated -Children were really interested in having options to choose from (number of drawings to create, color choices) and being able to share what they made -there was also interest in seeing other examples of Sol LeWitt’s work -interestingly, some children tried to copy the image rather than interpreting the rules their own way -in terms of testing, children also liked being able to contribute their ideas and hearing that their feedback would impact the App activity that was being created
-Observations and interviews with families regarding their experience in a technology rich hands on exhibit on animal intelligence
MoMA Media Lounge -one evaluation I’m in the midst of right now is for MoMA’s Media Lounge -for this study I’m using observations (including timing) and interviews, thinking about the location of this interactive and its purpose -the Media Lounge is meant to give visitors an opportunity to study /research videos in MoMA’s collection and our main question is how are people using the space and why are they using it in those ways -located in a busy hallway that can get quite noisy there seems to be an obvious disconnect between its location and purpose, as a place of research -there are 7 kiosk –like structure in the Media Lounge and while some people do stop to watch and listen to videos (generally in the 3 kiosks closest to the Café and the Education Information desk), others use the kiosks to relax, use mobile devices, re-arrange their tote bags and even breast feed
-one thing clear from evaluation so far is that visitors who do use the Media Lounge are very frustrated by technological problems, such as videos cutting out, images freezing and audio not working -the observations and interviews are also revealing visitor response to the comfort (or lack of comfort) in the space, for example how long people are willing to sit on a low wooden stool -you’ll notice from the image that even though there are screens up around the monitors and iPads, there is a lot of glare that comes in from the windows along that hallway -the name Media Lounge also doesn’t readily tell people what the spaces is all about -hopefully findings from this evaluation will help ensure that improvements made to the Media Lounge will enable it to better connect to its purpose and improve the visitor experience it currently offers -as well, seeing how people are using this space also gives us insight into the needs of visitors in general, for example looking for more places to rest/sit, charge their mobile devices , make calls on their cell phones etc.
-Another evaluation I’m currently in the midst of is for MoMA’s LaBrouste exhibition -there are a few different reasons why evaluation is being done for this exhibition but one is because the curator wanted to know more about why people were not using the interactive shown in this slide as much as he thought they would -Right now, I’m doing tracking and timing in the exhibition to help answer this question and will likely conduct interviews as well -Just to explain briefly about tracking in case anyone is unfamiliar with this approach, you basically take a floor plan of the exhibition and create a map from that, labeling objects, text, seating and anything else in the exhibition -once you have a map created you can get started -what I do is stand at the start of the exhibition, trying to be as unobtrusive as possible and the first person I see about to enter is the person I will track -I immediately record their start time as well as noting things like gender, age, who they are with etc. -from that moment on, I make note of every place they stop, what they read, what they take photos of, as well as using lines and arrows to record movement through the exhibition -I follow that person throughout the exhibition and note the time they leave -after I’ve tracked about 50 individuals, all of those times calculated to get an average of time spent -for the LaBrouste exhibition, I’m also noting how long visitors spend in each of its 3 sections to see if there is drop off at any point -in terms of this particular interactive, there seem to be a few things affecting how little visitors are using it -the placement of the interactive, at the end of exhibition, may be one factor affecting how infrequently visitors stop to use this -the exhibition is also information heavy, lots and lots of text panels, tombstone labels, extended labels and other didactic panels, and labeled architectural plans -it’s very possible that by the time they get to the interactive they have exhibition fatigue -I’ve also noticed some visitors will stop to look at the interactive but seem unsure of how to interact with it - although it’s a touch screen, how to go about searching the information is not particularly intuitive -it’s also possible that the organization and content on this interactive, translated directly from French to English, may contribute to people’s uncertainty about how to explore this -interestingly, there are several small computer screens showing images of architectural drawings and buildings that also do not attract a lot of attention while the projected images of buildings and landscapes do cause many to pause, and a fairly large percentage of people stop to use the 3D glasses to watch a clip of Hugo (actually opposite the all where this interactive is) -Again, I think that location and function play a big role in this, as well as the time people are willing to spend in one exhibition -While I’m sure some visitors would love to go deep into the material presented in this exhibition, a large interactive, which you explore by standing up, might not be the most inviting way to do this
MoMA Art Lab App (installed in Cafe 2) -Another interactive that I’ve spent time observing how people are using it, is the iPad and large screen installed in Café 2 with the MoMA Art Lab app -from observations we’ve been able to find out who’s using it, how long they are using it, how they are using it, any issues people run into while using it, and how spectators are responding to when someone else is using the App -two of the findings that I think are most interesting is how engaged people can get while using this App (spending a considerable amount of time, taking photos of what they create), despite the sometimes crowded and noisy conditions of its location, as well as how involved spectators get (e.g. shouting out suggestions of what to draw)
Mobile Devices in Galleries -so as we are all aware, mobile devices are so prevalent in today’s society that people seem to take them everywhere they go -while some museums may try to fight against these tendencies, (e.g. prohibiting the use of mobile devices in galleries), in many ways it’s better to understand these behaviors and see how they can be used to enhance the visitors’ experience -in thinking about the way visitors use audio devices at MoMA and the app currently available, last spring we also looked at what people were doing with the mobile devices they brought into the galleries -Over a number of days and in all parts of the museum, visitors observed using their mobile devices were interrupted briefly to answer a few questions -we found out that 92% of visitors did not use their own device to listen to MoMA Audio even though about half realized they could do this -20% of visitors looked up information about MoMA or art in general on their devices -70% took photos with their devices and 50% of those who took photos said they shared some immediately with friends/family -visitors were very much interested in showing others where they were and what they were doing -38% made comments on Twitter, Facebook or other social media during their visit -There was also interest in being able to customize their experience at MoMA using their devices as well as having access to information not found on labels or text panels -several visitors also willingly showed what they had posted on Twitter/Facebook, photos they took and in a few instances, games they were playing to relax in between exploring galleries -What’s been great about collecting this kind of data is how much it has been able to inform our thinking about certain initiatives, such as participatory experiences in the galleries, in-gallery games design, the creation of a new App, the kinds of content visitors are interested in, the importance of having areas to recharge, as well as offering more customized and personal experiences to our visitors
-Almost as pervasive as mobile devices in society, QR Codes (Quick Response Codes) seem to be everywhere including in museums -I sometimes think there’s this idea that using QR codes will automatically make something more interactive or an assumption that people want to use their mobile devices to access more information -But without an appropriate context and well thought out strategies for engagement, using QR codes can actually take away from an experience -one exhibition at MoMA where QR codes worked well was in the exhibition “Talk to Me: Design and Communication between People and Objects” -I’m not going to talk about this exhibition since I wasn’t at MoMA at that time but I did want to mention that the reason it was so successful was because the QR codes were fully integrated into the exhibition design and thought process of the exhibition -in the Cindy Sherman exhibition at MoMA this past summer, QR codes were more of an afterthought and didn’t really fit the situation -since we knew from informal observations and analytics that visitors were not scanning the QR codes much we conducted a study to find out more -there were 10 QR codes in Cindy Sherman on tombstone labels in the exhibition, and if visitors scanned them they could access videos featuring artists, curators and critics discussing their favorite works by the artist -for this study, each of the 10 QR code locations in the exhibition was observed for 20 minutes to not only determine whether visitors were scanning the codes but to find out about their experiences doing so -visitors observed scanning (or attempting to scan) were approached and asked questions about their motivations, expectations and experiences scanning QR codes in this exhibition -as well, visitors who looked at the labels with the QR codes but did not scan were also interviewed to find out if they were aware of the codes and if they were interested in scanning them -the QR codes in Cindy Sherman were rarely scanned by visitors -visitors found out about QR codes by seeing them on the object labels -Many visitors demonstrated confusion about how to scan. Some assumed that their MoMA Audio guide could scan the codes and didn’t realize they needed a smart phone and app to scan them -For visitors who had a smart phone but not a QR reader, it took several minutes to search for and download the appropriate App. Part of this had to do with our wireless signal not being consistent throughout the Museum at that time -No visitors were aware of what content they might access by scanning the QR codes, making many hesitant to take the time to do so (and use their data plan and battery life) -When visitors accessed the videos of individuals discussing their favorite photography by Cindy Sherman, many expressed some disappointment and said they were interested in knowing the story behind the photograph or hearing directly from the artist, not seeing talking heads -as well, when visitors scanned the QR codes they did not go the exact video related to the photo they were viewing but instead had to scroll down a list to find the right one
The size and placement of the QR codes also posed some challenges: Since most visitors stood back from the large scale photographs, many did not notice the QR codes Getting close to the labels to scan made many security guards nervous about visitor proximity to the works of art The distribution of QR codes was uneven: there were 4 concentrated in the first gallery (setting up an expectations for a higher density of QR codes), but the remaining 6 were spread fairly consistently throughout the remaining galleries Is it the right exhibition? -Sometimes QR codes just don’t work with a particular exhibition -Cindy Sherman was the kind of exhibition were visitors stepped back to take in the photographs and enjoyed discussing with one another what they thought was going on in the photograph. The QR codes did not further engagement with the content Who has access? -Not everyone has a smart phone, and those who do may not have a QR code reader installed. Even if someone has both, many visitors are simply unwilling to use their device in that way Troubleshooting -Some of the confusion and frustration felt by visitors can be eased by putting up a few clear signs about how to scan QR codes. Let visitors know what they need to scan and what app they need to download. Making sure the WiFi is strong enough to support app downloads and streaming video is crucial before offering this content Content: If I scan, what will I get? -Visitors want to have an idea of what they will get if they scan -including a short tagline on the label briefly describing the medium and content (e.g. “Watch a video of Glenn Lowry sharing his thoughts about Untitled #263”) gives visitors a chance to decide whether they want to make the effort to scan or not. Including the runtime of the video is also helpful
Follow-up -Follow up observations were conducted in Cindy Sherman to see if adding directions and a description of content to the object labels would encourage more visitors to scan QR codes -in addition, each QR code was updated to link to the individual video about that photograph, rather than a web page featuring all 10 videos -in 80% of the locations, visitor use of the QR codes was higher after the taglines were added -additionally, in several instances it was clear that taglines helped visitors to make more informed decisions about whether to scan or not
Scanning our QR code: What worked? What didn’t Examples of QR codes that were successfully used in a museum context? Examples where the use of QR codes was unsuccessful in a museum context?
- online surveys are frequently used in evaluation and with the availability of companies such as Survey Monkey anyone has access to these tools -the best part is that if the survey questions are carefully thought out, this tool can really yield some invaluable data -one of my favorite ways to approach an online survey is to collect e-mails from visitors at the museum, particularly those taking part in some of our more participatory in-gallery programming There are a number of advantages to this strategy: -one is that the nature of the programming does not always allow for in-depth interviewing so collecting e-mails is a more nimble way to go about gathering feedback -with the increasingly greater amount of participatory programming taking place in our galleries, it also makes collecting data more feasible since anyone can help to collect the e-mails -Visitors are often more reflective when completing online surveys since they’ve had time away from the experience and do not feel put on the spot. Online surveys let visitors decide when they want to provide feedback which makes them more likely to provide thorough responses -as well, if you are interested in how memorable an experience was, delaying the send off is a good approach to take
-embedding online surveys into sites like MoMA Learning and the MoMA Talks Tumblr offers a way to not only continue to collect data over time but also is a way to look at the feedback in light of changes made to the sites, allowing for continual improvement
HOB Study -Used ipads to conduct surveys with visitors to the farmers market to get a sense of their thoughts on the museums and institutions in Brooklyn, and social issues related to the institutions - Benefits to using the iPads : Could filter questions based on their responses in real time Did not have to do the data entry Had a much higher response rate Cons: Expensive In the sun there was too much of a glare to be able to see
-Photography can be a really effective and straightforward way of evaluating visitors’ experiences and the nice thing is that cameras are generally readily available -when I’m conducting observations, I always take photographs in addition to taking notes to fully document what’s going on -photographs are a way to communicate ideas, experiences and other key information to people who may not be familiar with a particular situation or did not do any observations -photographs also help trigger thoughts when working on a report and trying to piece together data -like qualitative data, photographs can even be coded -sometimes the best way to convey critical info. is through a good photo and great visitor quote
Google Analytics (for Apps, websites etc.) -What information can we learn -What information can’t we learn
