New York Bagel Cafe and Deli is Ready to Open its doors on South Street, Philadelphia, PA

1. New York Bagel Café & Deli continues its expansion throughout the
East Coast! Philadelphia Here we come!
Thursday April 26, 2012 will be the Grand Opening of the first New
York Bagel Café and Deli to come to Philadelphia. South Street!
514 South Street, Philadelphia, Pennsylvania
Since January 2012 we have seen New York Bagel Café and Deli open through-out the US. New Locations have
opened in Texas, Colorado and Tennessee and in suburban locations that include Lancaster PA and North Carolina.
This new South Street Philadelphia location as well as new sites in Jersey City and Newark, New Jersey.
New locations are scheduled to open in Idaho and Florida this coming spring and another in Collegeville PA.
An alliance of deal makers and strategic formula are what continues to drive the expansion of New York Bagel Café
and Deli throughout the United States!
“It’s a formula I developed that works,” says Jack Intrator, vice president and master broker of Restaurant Leasing.
“I create a strong alliance with a top broker in each market where the franchisees have been expanding and then
allow them to perform a market analysis demonstrating traffic patterns, demographic and competition analysis so when
sites are presented they are presented in a professional but clear manner to the franchisees who often have little
knowledge of the process or market conditions.
It’s a process of close communication and it works.”
Jack, accredited as a CPM, RAM and ARM, uses a management style that fosters open communication with team
members and clients knowing when to inject him when necessary. “It’s important to always let your team know that
you stand behind them and allow them to carry the ball to the end zone. You could be a great manager but you
need to know when to let others shine and receive the credit they deserve,” notes Jack.
For New York Bagel Café, Jack has developed and launched a National Corporate expansion strategy, which he is
presenting throughout the market via his professional affiliations and connections/contacts throughout the United States.
The key is to find the opportunities and capitalize on those opportunities within each specific market of operation. He
attributes much of his success and expansion to using his large network of partner brokers.
The stars shine on the New York Bagel Café’s brokerage team, a strategic affiliation that is not bound by specific
networks as some other companies are. We have affiliations with brokers who are members of Chain Links, The
Retail Brokers Network, CCIM, ICSC, IREM and national and regional Retail brokerage companies throughout the US.
By using all his connections within the market, Jack works with the best and the brightest, not just those of one
select network or another. “I choose a partner broker who knows their market and not just some company that is
assigned a specific geographical territory because they have purchased a membership,” comments Jack.

2. There is a great synergy within the team members as the various skills complement one another. Some members
come from a corporate background working the markets from a big-box perspective and understanding the fiscal
requirements in dealing with REITS or larger corporate entities. While other team members know the streets, know the
market and capitalize on the continued changing market conditions.
“Sometimes it comes down to instinct and knowing when we have reached the threshold based on the overall deal,”
says Jack. “That is where the team concept comes in as I review each deal and correspondence I will often make
recommendations and or suggestions and then the lead person on the assignment closes the deal.”
As Jack likes to say, “We need boots on the ground and a local person who knows their specific market and
territory. This is where I look to our partner brokers to have their ear to the ground and really know their markets,
the landlords and the decision-makers within their firms to cultivate direct relationships with all the players.
Our partner brokers:
• Frank Rudock Jr. Jabe Companies – West VA – RBN
• Abbitt Goodwin The Shopping Center Group – North Carolina – Chain Link’s
• Jonathan Britt The Shopping Center Group – Charlotte, NC
• Emily Schneller The Shopping Center Group – TN
• James Black NAI Black, Idaho
• A. Michael Toroyan Toroyan Group LLC – Florida - ICSC
• Brittany Danahy Sperry Van Ness | Miller Commercial - Delaware
• Joel A. Dicker Metropolitan Waterfront Brokers – New Jersey – DE- ICSC
• Deborah Davis Metropolitan Waterfront Brokers – New Jersey
• Jack W. Intrator MPN Realty – Pennsylvania – ICSC, IREM
By managing the entire process, Jack provides the advice and guidance as the “go-to” guy to help both the
franchisee and the partner brokers. This direct liaison role between corporate and the partner brokers, keeps the lines
of communication open down to what’s in the Letter of Intent to the deal terms.
Communication is the key with all of our partner brokers, the franchisees and corporate, and Jack jumps in where
needed on every deal including scouting sites and sending information to partner brokers to analyze and follow up
directly with our franchisees.
In the end it’s Joe Smith’s vision, he is the CEO of NY Bagel Café and Deli and Jack communicates with
Joe several times a day, providing continued updates with regard to ongoing negotiations and site selection. Joe
continuously strives to improve the brand with new designs and flat screen TV menu boards as well as decor and
overall menu. Joe Smith is the founder of New York Bagel Café and Deli and he takes his time with each
and every franchisee and often travels around the country to perform initial training and quality control.
As the company grows so too will its network of partner brokers, with the addition of South Street, Philadelphia the
expansion of the brand and concept continues to enjoy notoriety and acceptance by National and local Landlord
developers alike.
Investing in a franchise allows one to obtain a solid proven system and proven structure with all the kinks normally
worked out through trial and error. Research demonstrates that overall franchises have an approximate success rate of
over 90% as compared to small businesses started from scratch at only about a 15% success rate.
You can reach Jack W. Intrator CPM; RAM ARM Retail and Restaurant Leasing Specialist, MPN
Realty at 610 805 3849. Visit his http://www.linkedin.com/in/jackintrator4retaillocations
For more details about his real estate success. jintrator@mpnrealty.com