Four myths about
demand forecasting
Jones Lang LaSalle Portfolio Strategy
If it is not totally accurate, it is not useful.
1
MYTH
The real truth: Demand forecasting should be an
integral part of t...
We have to rely on the business lines to know their
business forecasts.
2
MYTH
The real truth: Optimal demand forecasting ...
Once you complete the forecast, it is “one and done.”
3
MYTH
The real truth: Demand forecasting is an active, not
static, ...
Historical performance translates into future expectations.
The real truth: Past performance can offer useful
perspective,...
Demand Forecasting Best Practices
Base Level
Taking what businesses are telling
you and building for that.
Leading Edge
Me...
Demand Forecasting Best Practices
Base Level
Planning at only the site level or
taking an ad hoc approach.
Leading Edge
In...
Demand Forecasting Best Practices
Base Level
Simple Excel spreadsheets and
non-integrated technology.
Leading Edge
Integra...
For more information, please contact:
Michael Billing, Head of Portfolio Strategy
Michael.Billing@am.jll.com
Peter Shannon...
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Four myths about demand forecasting

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When it comes to real estate portfolio management, demand forecasting is anything but easy. However, the implications of not actively participating in demand forecasting can leave you unprepared and, ultimately, be detrimental to your business. Demystify demand forecasting by learning the reality about the four most common myths.

To learn more, please visit http://bit.ly/1n1Kdh2

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Four myths about demand forecasting

  1. 1. Four myths about demand forecasting Jones Lang LaSalle Portfolio Strategy
  2. 2. If it is not totally accurate, it is not useful. 1 MYTH The real truth: Demand forecasting should be an integral part of the strategic planning process.
  3. 3. We have to rely on the business lines to know their business forecasts. 2 MYTH The real truth: Optimal demand forecasting relies upon an integrated, multi-source perspective.
  4. 4. Once you complete the forecast, it is “one and done.” 3 MYTH The real truth: Demand forecasting is an active, not static, process.
  5. 5. Historical performance translates into future expectations. The real truth: Past performance can offer useful perspective, but not the full picture. 4 MYTH
  6. 6. Demand Forecasting Best Practices Base Level Taking what businesses are telling you and building for that. Leading Edge Methodically looking at many different data points. Process
  7. 7. Demand Forecasting Best Practices Base Level Planning at only the site level or taking an ad hoc approach. Leading Edge Involving senior management and strategic planning in the process. People
  8. 8. Demand Forecasting Best Practices Base Level Simple Excel spreadsheets and non-integrated technology. Leading Edge Integrated data from multiple internal and external sources and systems. Technology
  9. 9. For more information, please contact: Michael Billing, Head of Portfolio Strategy Michael.Billing@am.jll.com Peter Shannon, Head of Strategic Consulting Practice Peter.Shannon@am.jll.com >> click to access the complete report
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