3. 3
D ETA I L S
WHAT
Super Bowl
Kickoff Party
WHEN
Wed., Jan 29
WHERE
TAO NYC
ATTIRE
Club / Cocktail
HOST
Jay Glazer
// BRANDed Management will team-up with popular FOX Sports Analyst Jay Glazer to produce Wednesday night’s
premiere kickoff event leading up to the most anticipated game of the year – the Super Bowl. With the annual sole
evening event hosted Jay Glazer, you can be assured it’s the one red carpet event of the week you don’t want to miss.
// This year’s event provides a unique opportunity as Super Bowl XLVIII will be broadcast on FOX and includes our host
as part of the FOX Sports broadcast team. The evening is primed for unique positioning with Super Bowl week coverage
by Fox Sports One and Fox Football Daily with Jay Glazer.
// New York’s TAO Restaurant and Nightclub will provide the backdrop for a meticulously planned star-studded affair
that kicks off Super Bowl week with New York’s elite crowd.
4. VENUE
// Pranna Restaurant is one
of NYC’s hottest venues
// DJ is one of the top in the
industry
// Attendance from A-list
athletes, celebrities,
industry influencers
// Red carpet for exclusive
media interviews and
sponsor branding
// Open Bar/ Bottle Service
and passed apps
// Potential partner levels:
Title / Presenting,
Associate Sponsorships,
In-Kind, Celebrity Gifting
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5. 5
CELEBS
PAST ATENDEES HAVE INCLUDED:
//Ray Lewis – NFL Pro Bowl //Reggie Bush – Detroit Lions //Michael Strahan – NFL, Fox Sports, LIVE! with Kelly & Michael //Gabrielle Union
– Actress //Kris Jenner – Reality Television Personality //John Elway – NFL Hall of Fame QB //Jim Brown – NFL Hall of Fame RB //Warren
Moon – NFL Hall Of Fame QB //Marshall Faulk – NFL Network //Desmond Howard – ESPN //Chris Mortensen – ESPN //Eric Dickerson – NFL
Hall Of Fame Running Back //“Boomer” Chris Berman – ESPN //Steve Young – NFL Hall Of Fame QB //Keyshawn Johnson – ESPN //Mickey
Loomis – GM New Orleans Saints //Kim Kardashian – Reality Television Personality //Hines Ward – Pittsburg Steelers //Tony Gonzalez –
Kansas City Cheifs //Donovan McNabb – Philadelphia Eagles //Kurt Warner – Arizona Cardinals //Kourtney Kardashian – Reality Television
Personality //Cam Newton – Carolina Panthers //Larry Fitzgerald – Arizona Cardinals //Stephen Jackson – St. Louis Rams //Chris Rose –
Best Damn Sports Show //Marcus Allen – Hall Of Fame Running Back //Dwight Freeney – Indianapolis colts //Marvin Harrison – Indianapolis
Colts //Stuart Scott – ESPN //Marcellus Wiley – NFL Alumni and ESPN //Demarcus Ware – Dallas Cowboys
6. MEDIA
Numerous media outlets consistently cover this first “see and be seen” event of Super
Bowl week. Entertainers, actors and athletes look forward to the celebration – a night
that’s become a staple during Super Bowl week. The reach of the party includes a
selection of not only sports media but a bevy of entertainment publications giving brands
and attendees unprecedented media coverage! A selection of past coverage has included:
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7. 7
SPONSORSHIP
OPPORTUNITIES INCLUDE:
Title/Presenting, Associate, In-Kind, Celebrity Gifting
// Sponsors will be granted category exclusivity for the event
// Sponsors logo will appear on the step and repeat (red carpet)
// Social media integration surrounding and during the event
// Sponsors logo will appear throughout the event
(gobos, flat panel TV displays, product displays, ect)
// Premier VIP tickets to the event
// Sponsor will be given the opportunity to secure hotel rooms
// Tickets and Super Bowl trips may be used for a consumer POS promotion
// Celebrity / Athlete gifting opportunities
// On-site activation opportunities
// Custom package created per company involved
8. C O N TA C T
Glazerpalooza - Produced, Managed and Publicized by:
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