Nine in Ten (91%) Canadians have access or subscribe to the Internet at home, according to a new Ipsos syndicated study entitled Participation in the Digital Economy. For full results: http://ipsos-na.com/news-polls/pressrelease.aspx?id=7086

1. Internet Penetration:
Mobile Penetration:
Non-Subscribers to the Internet:
Older, less educated, live in rural areas, and have lower household incomes
Mobile Penetration:
Non-Subscribers to the Internet:
Older, less educated, live in rural areas, and have lower household incomes
95%
of Canadians access the Internet
Internet Penetration:
Of 9% who do not subscribe to the Internet at home…
• 49% say they are not interested or don’t see the relevance
• 30% say Internet subscription or computer equipment costs are too expensive
• 22% say usability issues like lack of skills and know-how
• 8% say lack of availability or access
91%
access
from home
9%
Are not accessing from home
• 2% access elsewhere outside the home
and 2% access by mobile only
• 5% do not use the Internet at all
68%
of Canadians have
mobile access to
the Internet
68% own a smartphone
58% own a tablet
2% of Canadians are accessing the Internet
through mobile only