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Brunch Bytes-Next Steps in Social Media
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Here are the slides from Thursday's Brunch Bytes workshop - Next Steps in Social Media.

Here are the slides from Thursday's Brunch Bytes workshop - Next Steps in Social Media.

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Brunch Bytes-Next Steps in Social Media Presentation Transcript

  • 1. NEXT STEPS IN SOCIAL MEDIA? Dr Paul Coulton POP QUIZSunday, 3 April 2011 Sunday, 3 April 2011 USA Japan 8% Spain 30% 4% Italy None Facebook 4% Brazil TwitterSwitzerland My Space 7% LinkedIn Foursquare Australia Gowalla Germany Other 11% France 11% 25% UK 50 55 60 65 70 75 80 85 90 SOCIAL MEDIA USE 2010 COMMUNICATION FROM Inside View MARKETERSSunday, 3 April 2011 Sunday, 3 April 2011
  • 2. Maslow’s Hierarchy of Needs SOCIAL CAPITAL Fresh Networks The resources accumulated through the relationships SOCIAL CAPITAL among people.Sunday, 3 April 2011 Sunday, 3 April 2011 Linked to what is often termed "weak ties," which are loose connections between individuals who may provide useful information or new perspectives for one another but typically not emotional support BRIDGING AND BONDING BRIDGING AND BONDINGSunday, 3 April 2011 Sunday, 3 April 2011
  • 3. Linked to what is often termed "weak ties," which are loose connections between individuals who bonding social capital is found between individuals may provide useful information or new in tightly-knit, emotionally close relationships, such perspectives for one another but typically not GROOMING AND GOSSIP as family and close friends. emotional support BRIDGING AND BONDING Dunbar speculated that as much as 42% of the groups time would have to be devoted to social grooming.Sunday, 3 April 2011 Sunday, 3 April 2011 GROOMING AND GOSSIP Dunbar speculated that as much as 42% of the groups time ITS ALL IN OUR MEMES would have to be devoted to social grooming.Sunday, 3 April 2011 Sunday, 3 April 2011
  • 4. SOCIAL GRAPH SOCIAL GRAPH AYBABTU Zero ing AYBABTU Zero ingSunday, 3 April 2011 Sunday, 3 April 2011 Diving Friends Lancaster Friends All your social graph are belong to me Colleagues/ Family Students SOCIAL GRAPH REAL SOCIAL GRAPH AYBABTU Zero ingSunday, 3 April 2011 Sunday, 3 April 2011
  • 5. Weak Ties Diving Friends Lancaster Strong Ties Friends Colleagues/ Family Students ONLINE SOCIAL GRAPH GRANULAR SOCIAL GRAPHSunday, 3 April 2011 Sunday, 3 April 2011 Temporay Ties Matt Adams many to many Weak Ties one to many Diving Matt Adams Friends Lancaster Strong Ties few to many Friends one to few one to one few to few Colleagues/ Family Students TEMPORARY TIES COMMUNICATING DIFFERENTLYSunday, 3 April 2011 Sunday, 3 April 2011
  • 6. many to many one to many Matt Adams few to many Are My Decisions Being Made Over Here? one to few one to one few to few COMMUNICATING MAKING DECISIONS DIFFERENTLYSunday, 3 April 2011 Sunday, 3 April 2011 Are My Decisions Being Made Over Here? MAKING DECISIONS MYTHICAL INFLUENCERSunday, 3 April 2011 Sunday, 3 April 2011
  • 7. Influential? Influenceable? What we think hubs work like What they actually work like MYTHICAL INFLUENCER SOCIAL HUBSSunday, 3 April 2011 Sunday, 3 April 2011 Weak Ties Diving Friends Lancaster Strong Ties Friends Family DOES MY BUM LOOK BIG IN THIS? Colleagues/ StudentsSunday, 3 April 2011 Sunday, 3 April 2011
  • 8. All your social graph All your social graph are belong to me are belong to me DOES MY BUM LOOK BIG IN DOES MY BUM LOOK BIG IN THIS? THIS?Sunday, 3 April 2011 Sunday, 3 April 2011 The Status The Purcha se The Query Graph The Check- In The Social Update Doing. . What Im y t Who I Am . What I Bu What I Wan now Whatss Where I Am Who I K Happening Amazon. Google. FaceBook. Foursquare Twitter. EBay. Yahoo. MySpace. Gowalla Facebook Nectar Bing Google Places http://mattmckeon.com/facebook-privacy/ WHAT DO WE REVEAL? WHAT HAPPENED TO MY Matt McKeon PRIVACY?Sunday, 3 April 2011 Sunday, 3 April 2011
  • 9. We reserve the right at all times (but will not have an obligation) to remove or refuse to distribute any Content on the Services and to terminate users or reclaim usernames. The The Oatmeal Oatmeal WHO OWNS YOUR WHO OWNS YOUR TWITTER ID? TWITTER ID?Sunday, 3 April 2011 Sunday, 3 April 2011 Heavy Contributors 1% Will Hill 9% Intermittent Contributors 90% Lurkers Sabine DuFaux 90-9-1 Rule PARTICIPATION INEQUALITY Social Gold TIME IS MONEYSunday, 3 April 2011 Sunday, 3 April 2011
  • 10. Use of game mechanics to encourage engagement in an activity that otherwise might be considered a chore or boring GAMIFICATION ? GAMIFICATION ?Sunday, 3 April 2011 Sunday, 3 April 2011 Encouraging certain Use of game Self Reward Status Achievements Competition Altruism user behaviour mechanics to Expression encourage EPIC WIN WIN WIN Points WIN using Games as a Lens engagement in an EPIC WIN WIN activity that Levels WIN otherwise might be Challenges WIN WIN EPIC WIN WIN considered a chore or boring Virtual WIN WIN EPIC WIN WIN Goods Leader WIN WIN EPIC WIN Boards EPIC WIN WIN WIN Gifting WIN GAMIFICATION ? GAMIFIERS HANDBOOK?Sunday, 3 April 2011 Sunday, 3 April 2011
  • 11. danah boyd INVISIBLE AUDIENCE SOCIAL ANALYTICSSunday, 3 April 2011 Sunday, 3 April 2011 !!!" &#!!" &!!!" !"#$%&()*+%%,-.%&/& %#!!" %!!!" $#!!" $!!!" #!!" !" $(!!")*" $(!!"+*" $(!!")*" $(!!"+*" $(!!")*" $(!!"+*" $(!!")*" $(!!"+*" $(!!")*" $(!!"+*" $(!!")*" $(!!"+*" $(!!")*" $(!!"+*" ,-./01234"5--6" 7/234"5--6" TWEETING WITH THE TELLY TWEETS PER HOURSunday, 3 April 2011 ON Sunday, 3 April 2011
  • 12. $!!"# ,!"# +!"# *!"# !"#$"%&(")*+),-""&.)/"#)0#) )!"# (!"# !"# &!"# %!"# $!"# !"# %,-$$-%!$!# &!-$$-%!$!# !$-$%-%!$!# !%-$%-%!$!# !&-$%-%!$!# !-$%-%!$!# !(-$%-%!$!# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL WEEK TWEETSSunday, 3 April 2011 Sunday, 3 April 2011 $!!"# $!!"# “Some weird song choices for tonights ,!"# ,!"# #XFactor but Im liking them! Cher - LTWYL, 1D - Only +!"# +!"# Girl” !"#$"%&(")*+),-""&.)/"#)01%2&") !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# *!"# )!"# )!"# (!"# (!"# !"# !"# &!"# &!"# %!"# %!"# $# %# &# # (# )# *# +# ,# $!# $$# $%# $# %# &# # (# )# *# +# ,# $!# $$# $%# $!"# $!"# !"# !"# $,-$!# $,-%!# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# %$-!# %$-(!# $,-$!# $,-%!# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# %$-!# %$-(!# ./01# 2314# 560#78109:;6# 23<# =0>0993# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SATURDAY SHOW SEMIFINAL SATURDAY SHOWSunday, 3 April 2011 Sunday, 3 April 2011
  • 13. $!!"# $!!"# “Some weird song choices for tonights ,!"# ,!"# #XFactor but Im liking them! Cher - LTWYL, 1D - Only +!"# Girl” +!"# !"#$"%&(")*+),-""&.)/"#)01%2&") !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# *!"# )!"# )!"# (!"# “Rebecca is dancing thru lightsabers... clearly a (!"# blatant attempt to capture the !"# sci-fi vote. #xfactor” !"# 2314#?86KB# &!"# &!"# E;<;F#G@;#H66;I690D# ./01#?86KB# %!"# %!"# 2314#CJ8F863A0D# $# %# &# # (# )# *# +# ,# $!# $$# $%# $!"# $!"# ?/;@#?A31AB# ?/;@#C6DB# !"# !"# $,-$!# $,-%!# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# %$-!# %$-(!# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# ./01# 2314# 560#78109:;6# 23<# =0>0993# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SATURDAY SHOW SEMIFINAL SUNDAY SHOWSunday, 3 April 2011 Sunday, 3 April 2011 $!!"# $!!"# ,!"# ,!"# “Black “Black +!"# Eyed Peas are laaame on +!"# Eyed Peas are laaame on #xfactor” #xfactor” !"#$"%&(")*+),-""&.)/"#)01%2&") !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# *!"# )!"# )!"# “danni pick mary (!"# (!"# pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” !"# !"# ” 2314#?86KB# 2314#?86KB# &!"# &!"# E;<;F#G@;#H66;I690D# ./01#?86KB# E;<;F#G@;#H66;I690D# ./01#?86KB# %!"# %!"# 2314#CJ8F863A0D# 2314#CJ8F863A0D# $!"# ?/;@#?A31AB# ?/;@#C6DB# $!"# ?/;@#?A31AB# ?/;@#C6DB# !"# !"# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# ./01# 2314# 560#78109:;6# 23<# =0>0993# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SUNDAY SHOW SEMIFINAL SUNDAY SHOWSunday, 3 April 2011 Sunday, 3 April 2011
  • 14. $!!"# “Louis sends through Mary, Dannii $!!"# “Louis sends through Mary, Dannii sends through Cher, Cheryl goes with sends through Cher, Cheryl goes with ,!"# Cher...its down to Simon. ,!"# Cher...its down to Simon. “Black “Black +!"# Eyed Peas are laaame on +!"# Eyed Peas are laaame on “Grow a pair #xfactor” #xfactor” Simon. Let the public decide! !"#$"%&(")*+),-""&.)/"#)01%2&") !"#$"%&(")*+),-""&.)/"#)01%2&") *!"# *!"# #xfactor” )!"# )!"# “danni “danni pick mary pick mary (!"# pleeeeeasssssseeeeeeeee!!!!!!! (!"# pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” #xfactor” !"# ” !"# ” 2314#?86KB# 2314#?86KB# &!"# &!"# E;<;F#G@;#H66;I690D# ./01#?86KB# E;<;F#G@;#H66;I690D# ./01#?86KB# %!"# %!"# 2314#CJ8F863A0D# 2314#CJ8F863A0D# $!"# ?/;@#?A31AB# ?/;@#C6DB# $!"# ?/;@#?A31AB# ?/;@#C6DB# !"# !"# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# ./01# 2314# 560#78109:;6# 23<# =0>0993# ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SUNDAY SHOW SEMIFINAL SUNDAY SHOWSunday, 3 April 2011 Sunday, 3 April 2011 $!!"# “Louis sends through Mary, Dannii sends through Cher, Cheryl goes with ,!"# Cher...its down to Simon. “Black #$ +!"# Eyed Peas are laaame on “Grow a pair #xfactor” Simon. Let the public decide! !"#$"%&(")*+),-""&.)/"#)01%2&") #xfactor” *!"# ()*+$ ""#$ )!"# “danni “Simon ya ejit! :/ ,-+.$ pick mary (!"# f**k sake! What a joke! pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” #xfactor” /0*$12+*3450$ !"# ” !"#$ 2314#?86KB# ,-6$ &!"# E;<;F#G@;#H66;I690D# ./01#?86KB# %&#$ 7*8*33-$ %!"# 2314#CJ8F863A0D# $!"# ?/;@#?A31AB# ?/;@#C6DB# !#$ !"# $,-&!# $,-!# $,-(!# %!-!!# %!-$!# %!-%!# %!-&!# %!-!# %!-(!# %$-!!# %$-$!# %$-%!# %$-&!# FACEBOOK LIKES ./01# 2314# 560#78109:;6# 23<# =0>0993# SEMIFINAL SUNDAY SHOW 2,235,322 in totalSunday, 3 April 2011 Sunday, 3 April 2011
  • 15. $!!"# ,!"# +!"# SUMMARY !"#$"%&(")*+)!,*%")-*&".) *!"# )!"# • Social Capital fuelled by Grooming, Gossip and Memes • Our Social Graphs provides the conduit for this fuel. (!"# !"# • Current Social Networks do not reflect the structure of our &!"# %!"# real networks or the way this information flows $!"# • If influence is to occur then the networks must be more !"# reflective of our real life networks $# %# &# # (# )# *# +# ,# $!# $$# • Growth in social analytics driven by increasing amounts of /""0) -./# 012133.# 451#678139:5# ;<18# -.8=# >.?518# information revealed online. @.91# A.7B1# C7D15# E81=3# F1GG1#CH71# I:<5# • Whilst communities can produce content there is still great 67J.#K1J18# LM:8H# KN6# O73:G:#K1PM.# inequality of participation which could be aided with PHONE VOTES gamification. • Social media will have increasing influence within traditional media.Sunday, 3 April 2011 Sunday, 3 April 2011 QUESTIONS @mysticmobileSunday, 3 April 2011