SlideShare a Scribd company logo
1 of 8
InfinitySales

 Every boardroom in America wants more sales. InfinitySales™ increases
sales ROI up to 300% through our world-class B2B inside sales teams
and sophisticated B2B customer acquisition programs.
 We are Sales Experts. When you choose Infinity, you get not only Sales Experts, but also the Science of
Sales. We are the premier provider of outsourced inside sales and customer retention services. Our
mission is to help our clients Get Customers and Keep Customers. During our history over the past three
decades, we have mastered the art and science of selling and have successfully grown revenue for many of
America’s most admired brands.
 Proven Results. InfinitySales™ generates revenue for our clients through our world-class inside sales
teams. It is a more efficient sales model, with a proven track record of results.
 Business Development Partnership. With Infinity, you get a business development partner who acts as a
true extension of your business. Our success is rooted in our ability to understand your business and its
goals. We align sales strategy to sales execution. Our expertise combined with your Go- To-Market Strategy.
–

Acquire new customers, Develop new markets , Launch new products / Up sell , Increase average order value/ customer
spend

1
SMB Sales Strategy

Are you getting your product to
the SMB market efficiently?
Do you know where the best
underserved markets / buyers are
today?

2
SMB Industry Experience
We Know How to Sell Small Business
– Sales pitch tailored by industry
– SMB advisors match business needs
with solutions
– Needs assessment aimed towards
finding business pain points
– Tie-Back with pain points to solution
– Value built to present overall solution
– Sales closing & appointment setting
We Understand the SMB Marketplace

3
SMB Sales Strategy
Let’s Get Started building your SMB Campaign.
 The InfinitySMB includes more than a million small businesses from
dozens of sources.
 Reporting Program Metric KPIs include:
–
–
–
–



Revenue Per Sale $
Sales Per Hour #, $
Conversion Rate %
Total Pipeline Value $

*Each internal sales professional is focused on closing multiple new deals every week. The sales cycle can consist of one call
close to multi stepped sales calls including a product demo so it’s critical to build a pipeline of buyers.
Contacts are verified as part of the contact program including email, direct phone and extension, current budget, and current
vendor/product satisfaction and buying preferences. Data sources: Contact data is verified by phone, email, and chat from a
variety of new and existing business sources including event lists, press releases, website information, online directories,
government state filings data, Internet research, and industry conferences and associations. Data management costs: Included
as part of contact programs. Data programs: Update your customer and prospect databases. Client customer data is enriched
as part of the program.

4
The SMB Addressable Market for Small Business
Buyers: What is your SMB Market Share Strategy?

5
Tired of Sales Excuses
 Are your managing people problems?
 Are you managing the right metrics?

Shift to Buyerlytics.
+ Campaigns based on customer analytics.
+ Campaigns based on Results Per Hour!

6
Need to Increase Sales ROI?

At Infinity Contact we use Buyerlytics to ensure we
put the best sales person in front of the right buyer
with the right offer at the right time.
•Don’t spend a dollar on any customer who is not going
to buy multiple products/services. Don’t waste dollars
on poor performers.
Cold Calling is Dead.
Traditional cold calling is dead thanks to analytics.
Contacting using data and analytics separates good
from great results per hour.
You are 46 percent more likely to reach somebody
at the director level if you call a direct line. And
your chances are 147 percent better at the VP level.
KEY TAKEAWAY: If you’re calling senior-level
executives,
it doesn’t make sense to use switchboard numbers.
You’ll be far better off with direct dial numbers.
Executives are 58% more likely to answer a phone
from a local number.
KEY TAKEAWAY: Use a dialer and integrated
technology contact platform.
7
Get To Know Infinity
http://www.InfinityContact.com/Tour

8

More Related Content

More from Infinity Contact

Infinity SMB B2B Sales customer acquisition sales campaign metrics
Infinity SMB B2B Sales customer acquisition sales campaign metricsInfinity SMB B2B Sales customer acquisition sales campaign metrics
Infinity SMB B2B Sales customer acquisition sales campaign metricsInfinity Contact
 
Infinityignite B2B Sales customer acquisition sales campaign metrics
Infinityignite B2B Sales customer acquisition sales campaign metricsInfinityignite B2B Sales customer acquisition sales campaign metrics
Infinityignite B2B Sales customer acquisition sales campaign metricsInfinity Contact
 
Infinity Contact Automotive Dealership Sales Strategy
Infinity Contact Automotive Dealership Sales Strategy Infinity Contact Automotive Dealership Sales Strategy
Infinity Contact Automotive Dealership Sales Strategy Infinity Contact
 
Buyerlytics is the Science of Selling
Buyerlytics is the Science of SellingBuyerlytics is the Science of Selling
Buyerlytics is the Science of SellingInfinity Contact
 
Buyerlytics is the Science of Selling using analytics at the point of contact...
Buyerlytics is the Science of Selling using analytics at the point of contact...Buyerlytics is the Science of Selling using analytics at the point of contact...
Buyerlytics is the Science of Selling using analytics at the point of contact...Infinity Contact
 
2014 b2b salescustomeracquisitiondifferentiation
2014 b2b salescustomeracquisitiondifferentiation2014 b2b salescustomeracquisitiondifferentiation
2014 b2b salescustomeracquisitiondifferentiationInfinity Contact
 
B2B SMB Sales market share customer acquisition leadership
B2B SMB Sales market share customer acquisition leadershipB2B SMB Sales market share customer acquisition leadership
B2B SMB Sales market share customer acquisition leadershipInfinity Contact
 
The History of Infinity Contact Buyerlytics Solution
The History of Infinity Contact Buyerlytics SolutionThe History of Infinity Contact Buyerlytics Solution
The History of Infinity Contact Buyerlytics SolutionInfinity Contact
 
2nd shift customer care evening solutions presentation powerpoint
2nd shift customer care evening solutions presentation powerpoint2nd shift customer care evening solutions presentation powerpoint
2nd shift customer care evening solutions presentation powerpointInfinity Contact
 
Infinity Contact Media Kit
Infinity Contact Media KitInfinity Contact Media Kit
Infinity Contact Media KitInfinity Contact
 
Selling Small Business 2013 ebook
Selling Small Business 2013 ebookSelling Small Business 2013 ebook
Selling Small Business 2013 ebookInfinity Contact
 

More from Infinity Contact (12)

Infinity SMB B2B Sales customer acquisition sales campaign metrics
Infinity SMB B2B Sales customer acquisition sales campaign metricsInfinity SMB B2B Sales customer acquisition sales campaign metrics
Infinity SMB B2B Sales customer acquisition sales campaign metrics
 
Infinityignite B2B Sales customer acquisition sales campaign metrics
Infinityignite B2B Sales customer acquisition sales campaign metricsInfinityignite B2B Sales customer acquisition sales campaign metrics
Infinityignite B2B Sales customer acquisition sales campaign metrics
 
Infinity Contact Automotive Dealership Sales Strategy
Infinity Contact Automotive Dealership Sales Strategy Infinity Contact Automotive Dealership Sales Strategy
Infinity Contact Automotive Dealership Sales Strategy
 
Buyerlytics is the Science of Selling
Buyerlytics is the Science of SellingBuyerlytics is the Science of Selling
Buyerlytics is the Science of Selling
 
Buyerlytics is the Science of Selling using analytics at the point of contact...
Buyerlytics is the Science of Selling using analytics at the point of contact...Buyerlytics is the Science of Selling using analytics at the point of contact...
Buyerlytics is the Science of Selling using analytics at the point of contact...
 
2014 b2b salescustomeracquisitiondifferentiation
2014 b2b salescustomeracquisitiondifferentiation2014 b2b salescustomeracquisitiondifferentiation
2014 b2b salescustomeracquisitiondifferentiation
 
B2B SMB Sales market share customer acquisition leadership
B2B SMB Sales market share customer acquisition leadershipB2B SMB Sales market share customer acquisition leadership
B2B SMB Sales market share customer acquisition leadership
 
The History of Infinity Contact Buyerlytics Solution
The History of Infinity Contact Buyerlytics SolutionThe History of Infinity Contact Buyerlytics Solution
The History of Infinity Contact Buyerlytics Solution
 
2nd shift customer care evening solutions presentation powerpoint
2nd shift customer care evening solutions presentation powerpoint2nd shift customer care evening solutions presentation powerpoint
2nd shift customer care evening solutions presentation powerpoint
 
Infinity Contact Media Kit
Infinity Contact Media KitInfinity Contact Media Kit
Infinity Contact Media Kit
 
Selling Small Business 2013 ebook
Selling Small Business 2013 ebookSelling Small Business 2013 ebook
Selling Small Business 2013 ebook
 
Infinity case study
Infinity case studyInfinity case study
Infinity case study
 

Recently uploaded

Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceDamini Dixit
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Anamikakaur10
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 

Recently uploaded (20)

Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 

InfinitySales B2B Sles Customer Acquisition sales campaign metrics

  • 1. InfinitySales  Every boardroom in America wants more sales. InfinitySales™ increases sales ROI up to 300% through our world-class B2B inside sales teams and sophisticated B2B customer acquisition programs.  We are Sales Experts. When you choose Infinity, you get not only Sales Experts, but also the Science of Sales. We are the premier provider of outsourced inside sales and customer retention services. Our mission is to help our clients Get Customers and Keep Customers. During our history over the past three decades, we have mastered the art and science of selling and have successfully grown revenue for many of America’s most admired brands.  Proven Results. InfinitySales™ generates revenue for our clients through our world-class inside sales teams. It is a more efficient sales model, with a proven track record of results.  Business Development Partnership. With Infinity, you get a business development partner who acts as a true extension of your business. Our success is rooted in our ability to understand your business and its goals. We align sales strategy to sales execution. Our expertise combined with your Go- To-Market Strategy. – Acquire new customers, Develop new markets , Launch new products / Up sell , Increase average order value/ customer spend 1
  • 2. SMB Sales Strategy Are you getting your product to the SMB market efficiently? Do you know where the best underserved markets / buyers are today? 2
  • 3. SMB Industry Experience We Know How to Sell Small Business – Sales pitch tailored by industry – SMB advisors match business needs with solutions – Needs assessment aimed towards finding business pain points – Tie-Back with pain points to solution – Value built to present overall solution – Sales closing & appointment setting We Understand the SMB Marketplace 3
  • 4. SMB Sales Strategy Let’s Get Started building your SMB Campaign.  The InfinitySMB includes more than a million small businesses from dozens of sources.  Reporting Program Metric KPIs include: – – – –  Revenue Per Sale $ Sales Per Hour #, $ Conversion Rate % Total Pipeline Value $ *Each internal sales professional is focused on closing multiple new deals every week. The sales cycle can consist of one call close to multi stepped sales calls including a product demo so it’s critical to build a pipeline of buyers. Contacts are verified as part of the contact program including email, direct phone and extension, current budget, and current vendor/product satisfaction and buying preferences. Data sources: Contact data is verified by phone, email, and chat from a variety of new and existing business sources including event lists, press releases, website information, online directories, government state filings data, Internet research, and industry conferences and associations. Data management costs: Included as part of contact programs. Data programs: Update your customer and prospect databases. Client customer data is enriched as part of the program. 4
  • 5. The SMB Addressable Market for Small Business Buyers: What is your SMB Market Share Strategy? 5
  • 6. Tired of Sales Excuses  Are your managing people problems?  Are you managing the right metrics? Shift to Buyerlytics. + Campaigns based on customer analytics. + Campaigns based on Results Per Hour! 6
  • 7. Need to Increase Sales ROI? At Infinity Contact we use Buyerlytics to ensure we put the best sales person in front of the right buyer with the right offer at the right time. •Don’t spend a dollar on any customer who is not going to buy multiple products/services. Don’t waste dollars on poor performers. Cold Calling is Dead. Traditional cold calling is dead thanks to analytics. Contacting using data and analytics separates good from great results per hour. You are 46 percent more likely to reach somebody at the director level if you call a direct line. And your chances are 147 percent better at the VP level. KEY TAKEAWAY: If you’re calling senior-level executives, it doesn’t make sense to use switchboard numbers. You’ll be far better off with direct dial numbers. Executives are 58% more likely to answer a phone from a local number. KEY TAKEAWAY: Use a dialer and integrated technology contact platform. 7
  • 8. Get To Know Infinity http://www.InfinityContact.com/Tour 8

Editor's Notes

  1. Visit http://www.infinitycontact.com/news/ to read more about what is occurring at Infinity Contact. Media Contact: Brianna Chyma @ 1-319-378-1400 About Infinity Contact, Inc. www.InfinityContact.com/GetToKnowInfinityThe entire Infinity Contact organization has a singular focus: we partner with our clients to Get Customers, Keep Customers. Recognized as a top place to work and one of the fastest growing companies in Iowa and Michigan, Infinity Contact serves customers across the Americas. Founded in 1996, Infinity Contact is the sales & customer service team for some of America's most admired companies.   From strategic sales campaign planning, to customer data analytics, customer acquisition and predictive modeling, Infinity Contact delivers client acquisition and customer retention results in the most cost efficient and professional manner possible.   Competencies: Automotive Dealership Sales Acquisition, Automotive Dealership Customer Retention Loyalty Programs, B2B Customer Acquisition System, B2B Sales, SMB Sales Leadership, Selling to the SMB Buyer, Multi-Channel Sales Campaigns, Customer Service Lifecycle Touchpoint Retention Programs.  
  2. Q&A With Infinity Contact Founder, Chief Executive Officer and Owner, Tom Leidigh   About Tom Leidigh 30 years of executive experience in sales, direct marketing, and CRM program development. Tom is recognized as a leader in outsourced contact and is primarily focused on expansion strategies, trade alliances, and new product development. Tom earned an M.B.A. with top honors from Arizona State University, and a B.B.A. from the University of Iowa.   Question: Why do clients choose Infinity? Mr. Leidigh: As an innovator in integrated contact solutions, Infinity Contact has a singular focus: We collaborate with clients to Get Customers, Keep Customers and maximize customer lifetime value. Infinity Contact was founded to provide our clients with an enhanced experience of getting customers and keeping customers. That is real basic in terms of what all our clients want to do but the methodology and process behind that was where we thought we could differentiate B2B sales customer acquisition . Our brand is called Buyerlytics and it is really the science of sales and customers retention. It is integrating data, technology, customer contact and analytics into one program under the Buyerlytics brand. Many of our competitors offer a component or two but our ability to integrate those into a unified program is a huge differentiator and value prop for our clients.
  3. InfinitySMB™ROI The B2B Small Business Customer Database. In depth knowledge of the buying patterns of the SMB marketplace. 1M+ data records verified annually. With InfinitySMB™: Grow your customer base without wasting dollars on marketing campaigns. Reach new prospects in underserved markets. Grow your average order value and customer spend per customer. Get a steady stream of customers. Ask us about picking your SPH or RPH contact program metric.      InfinitySMB™ ROI Summary Data costs: None to start. Contacts are verified as part of the contact program including email, direct phone and extension, current budget, and current vendor/product satisfaction and buying preferences. Data sources: Contact data is verified by phone, email, and chat from a variety of new and existing business sources including event lists, press releases, website information, online directories, government state filings data, Internet research, and industry conferences and associations. Data management costs: Included as part of contact programs. Data programs: Update your customer and prospect databases. Client customer data is enriched as part of the program. Spend: $a few dollars per month fee includes database management and customer analytics. Ready to find new customers?   You've got revenue goals. You've got sales targets. Do you want to manage sales people problems or manage customer revenues?   With InfinitySMB, you reach new small business customers whom have expressed interest in buying. With InfinitySMB, we connect your products/solutions to an interested audience of buyers. InfinitySMB is for companies looking for SMB customers.   Build your SMB Campaign The InfinitySMB includes more than a million small businesses from dozens of sources. Reporting Program Metrics Each internal sales professional is focused on closing multiple new deals every week.  The sales cycle can consist of one call close to multi stepped sales calls including a product demo so it’s critical to build a pipeline of buyers.  KPIs include: Revenue Per Sale $ Sales Per Hour #, $ Conversion Rate % Total Pipeline Value $ Why Infinity Contact   Many of today's products and services can be sold by inside sales over the phone using online conferencing technology to personalize the experience.   In fact, using a sales team with unit cost of sales lower than field sales is a requirement for most products.   Buyerlytics Segmentation Are you getting your product to the SMB market efficiently? Do you know where the best underserved markets / buyers are today? Secondary or Tertiary Markets Are Underserved Franchise and rooftop Locations are Underserved for Automotive, Retail, Hospitality, Financial, and more! At Infinity Contact, we enhance data as part of every engagement.         At Infinity Contact we use Buyerlytics to ensure we put the best sales person in front of the right buyer with the right offer at the right time. Don’t spend a dollar on any customer who is not going to buy multiple products/services. Don’t waste dollars on poor performers. Cold Calling is Dead. Traditional cold calling is dead thanks to analytics. Contacting using data and analytics separates good from great results per hour.   You are 46 percent more likely to reach somebody at the director level if you call a direct line. And your chances are 147 percent better at the VP level. KEY TAKEAWAY: If you’re calling senior-level executives, it doesn’t make sense to use switchboard numbers. You’ll be far better off with direct dial numbers.     Research shows that if you call a lead within five minutes of reading your website or email, your odds of contacting will be 75 times higher than if you wait 30 minutes. 30 percent of sales conversations turn into appointments. So, for every 3.14 conversations, it sets one appointment. The conversion rate from initial prospect to appointments increases 17 percent based on reference to specific relevant solution information. If you have a second-degree connection, the conversion rate rises to 50 percent. KEY TAKEAWAY: Immediate response is crucial. Pre-contact education greatly enhances contact rates.     Executives are 58% more likely to answer a phone from a local number. KEY TAKEAWAY: Use a dialer and integrated technology contact platform.       InsideSales eBook Cold calling is dead thanks to Linkedin. www.insidesales.com
  4. SMB Marketplace Expertise Do you know your buyer's budget? Do you understand your buyer's current vendor/technology satisfaction and usage? Professionals industry experts whom understand the buying drivers, triggers, market dynamics Professionals who capture intelligence for today's buyers and tomorrow's pipeline, plus enhanced data capture application   With InfinitySMB™: Grow your customer base without wasting dollars on marketing campaigns. Reach new prospects in underserved markets. Grow your average order value and customer spend per customer. Get a steady stream of customers. Ask us about picking your SPH or RPH contact program metric.            
  5. Visit http://www.infinitycontact.com/news/ to read more about what is occurring at Infinity Contact. Media Contact: Brianna Chyma @ 1-319-378-1400 About Infinity Contact, Inc. www.InfinityContact.com/GetToKnowInfinityThe entire Infinity Contact organization has a singular focus: we partner with our clients to Get Customers, Keep Customers. Recognized as a top place to work and one of the fastest growing companies in Iowa and Michigan, Infinity Contact serves customers across the Americas. Founded in 1996, Infinity Contact is the sales & customer service team for some of America's most admired companies.   From strategic sales campaign planning, to customer data analytics, customer acquisition and predictive modeling, Infinity Contact delivers client acquisition and customer retention results in the most cost efficient and professional manner possible.   Competencies: Automotive Dealership Sales Acquisition, Automotive Dealership Customer Retention Loyalty Programs, B2B Customer Acquisition System, B2B Sales, SMB Sales Leadership, Selling to the SMB Buyer, Multi-Channel Sales Campaigns, Customer Service Lifecycle Touchpoint Retention Programs.  
  6. Visit http://www.infinitycontact.com/news/ to read more about what is occurring at Infinity Contact. Media Contact: Brianna Chyma @ 1-319-378-1400 About Infinity Contact, Inc. www.InfinityContact.com/GetToKnowInfinityThe entire Infinity Contact organization has a singular focus: we partner with our clients to Get Customers, Keep Customers. Recognized as a top place to work and one of the fastest growing companies in Iowa and Michigan, Infinity Contact serves customers across the Americas. Founded in 1996, Infinity Contact is the sales & customer service team for some of America's most admired companies.   From strategic sales campaign planning, to customer data analytics, customer acquisition and predictive modeling, Infinity Contact delivers client acquisition and customer retention results in the most cost efficient and professional manner possible.   Competencies: Automotive Dealership Sales Acquisition, Automotive Dealership Customer Retention Loyalty Programs, B2B Customer Acquisition System, B2B Sales, SMB Sales Leadership, Selling to the SMB Buyer, Multi-Channel Sales Campaigns, Customer Service Lifecycle Touchpoint Retention Programs.  
  7. Get To Know Infinity Contact for B2B Inside Sales Contact Services:http://www.InfinityContact.com/Tour