InfinitySales B2B Sles Customer Acquisition sales campaign metrics

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  • Visit http://www.infinitycontact.com/news/ to read more about what is occurring at Infinity Contact.
    Media Contact: Brianna Chyma @ 1-319-378-1400
    About Infinity Contact, Inc. www.InfinityContact.com/GetToKnowInfinityThe entire Infinity Contact organization has a singular focus: we partner with our clients to Get Customers, Keep Customers. Recognized as a top place to work and one of the fastest growing companies in Iowa and Michigan, Infinity Contact serves customers across the Americas. Founded in 1996, Infinity Contact is the sales & customer service team for some of America's most admired companies.
     
    From strategic sales campaign planning, to customer data analytics, customer acquisition and predictive modeling, Infinity Contact delivers client acquisition and customer retention results in the most cost efficient and professional manner possible.
     
    Competencies: Automotive Dealership Sales Acquisition, Automotive Dealership Customer Retention Loyalty Programs, B2B Customer Acquisition System, B2B Sales, SMB Sales Leadership, Selling to the SMB Buyer, Multi-Channel Sales Campaigns, Customer Service Lifecycle Touchpoint Retention Programs.
     
  • Q&A With Infinity Contact Founder, Chief Executive Officer and Owner, Tom Leidigh
     
    About Tom Leidigh
    30 years of executive experience in sales, direct marketing, and CRM program development. Tom is recognized as a leader in outsourced contact and is primarily focused on expansion strategies, trade alliances, and new product development.
    Tom earned an M.B.A. with top honors from Arizona State University, and a B.B.A. from the University of Iowa.
     
    Question: Why do clients choose Infinity?
    Mr. Leidigh: As an innovator in integrated contact solutions, Infinity Contact has a singular focus: We collaborate with clients to Get Customers, Keep Customers and maximize customer lifetime value. Infinity Contact was founded to provide our clients with an enhanced experience of getting customers and keeping customers. That is real basic in terms of what all our clients want to do but the methodology and process behind that was where we thought we could differentiate B2B sales customer acquisition . Our brand is called Buyerlytics and it is really the science of sales and customers retention. It is integrating data, technology, customer contact and analytics into one program under the Buyerlytics brand. Many of our competitors offer a component or two but our ability to integrate those into a unified program is a huge differentiator and value prop for our clients.
  • InfinitySMB™ROI
    The B2B Small Business Customer Database.
    In depth knowledge of the buying patterns of the SMB marketplace.
    1M+ data records verified annually.
    With InfinitySMB™:
    Grow your customer base without wasting dollars on marketing campaigns.
    Reach new prospects in underserved markets.
    Grow your average order value and customer spend per customer.
    Get a steady stream of customers. Ask us about picking your SPH or RPH contact program metric.
     
     
     InfinitySMB™ ROI Summary
    Data costs: None to start. Contacts are verified as part of the contact program including email, direct phone and extension, current budget, and current vendor/product satisfaction and buying preferences.
    Data sources: Contact data is verified by phone, email, and chat from a variety of new and existing business sources including event lists, press releases, website information, online directories, government state filings data, Internet research, and industry conferences and associations.
    Data management costs: Included as part of contact programs.
    Data programs: Update your customer and prospect databases. Client customer data is enriched as part of the program.
    Spend: $a few dollars per month fee includes database management and customer analytics.
    Ready to find new customers?
     
    You've got revenue goals. You've got sales targets.
    Do you want to manage sales people problems or manage customer revenues?
     
    With InfinitySMB, you reach new small business customers whom have expressed interest in buying.
    With InfinitySMB, we connect your products/solutions to an interested audience of buyers.
    InfinitySMB is for companies looking for SMB customers.
     
    Build your SMB Campaign
    The InfinitySMB includes more than a million small businesses from dozens of sources.
    Reporting Program Metrics
    Each internal sales professional is focused on closing multiple new deals every week.  The sales cycle can consist of one call close to multi stepped sales calls including a product demo so it’s critical to build a pipeline of buyers.  KPIs include:
    Revenue Per Sale $
    Sales Per Hour #, $
    Conversion Rate %
    Total Pipeline Value $
    Why Infinity Contact
     
    Many of today's products and services can be sold by inside sales over the phone using online conferencing technology to personalize the experience.
     
    In fact, using a sales team with unit cost of sales lower than field sales is a requirement for most products.
     
    Buyerlytics Segmentation
    Are you getting your product to the SMB market efficiently?
    Do you know where the best underserved markets / buyers are today?
    Secondary or Tertiary Markets Are Underserved
    Franchise and rooftop Locations are Underserved for Automotive, Retail, Hospitality, Financial, and more!
    At Infinity Contact, we enhance data as part of every engagement.
     
     
     
     
    At Infinity Contact we use Buyerlytics to ensure we put the best sales person in front of the right buyer with the right offer at the right time.
    Don’t spend a dollar on any customer who is not going to buy multiple products/services.
    Don’t waste dollars on poor performers.
    Cold Calling is Dead.
    Traditional cold calling is dead thanks to analytics. Contacting using data and analytics separates good from great results per hour.
     
    You are 46 percent more likely to reach somebody
    at the director level if you call a direct line. And
    your chances are 147 percent better at the VP level.
    KEY TAKEAWAY: If you’re calling senior-level executives,
    it doesn’t make sense to use switchboard numbers. You’ll be far better off with direct dial numbers.
     
     
    Research shows that if you call a lead within five minutes of reading your website or email, your odds of contacting will be 75 times higher than if you wait 30 minutes. 30 percent of sales conversations turn into appointments. So, for every 3.14 conversations, it sets one appointment. The conversion rate from initial prospect to appointments increases 17 percent based on reference to specific relevant solution information. If you have a second-degree connection, the conversion rate rises to 50 percent.
    KEY TAKEAWAY: Immediate response is crucial. Pre-contact education greatly enhances contact rates.
     
     
    Executives are 58% more likely to answer a phone from a local number.
    KEY TAKEAWAY: Use a dialer and integrated technology contact platform.
     
     
     
    InsideSales eBook Cold calling is dead thanks to Linkedin. www.insidesales.com
  • SMB Marketplace Expertise
    Do you know your buyer's budget?
    Do you understand your buyer's current vendor/technology satisfaction and usage?
    Professionals industry experts whom understand the buying drivers, triggers, market dynamics
    Professionals who capture intelligence for today's buyers and tomorrow's pipeline, plus enhanced data capture application
     
    With InfinitySMB™:
    Grow your customer base without wasting dollars on marketing campaigns.
    Reach new prospects in underserved markets.
    Grow your average order value and customer spend per customer.
    Get a steady stream of customers. Ask us about picking your SPH or RPH contact program metric.
     
     
     
     
     
     
  • Visit http://www.infinitycontact.com/news/ to read more about what is occurring at Infinity Contact.
    Media Contact: Brianna Chyma @ 1-319-378-1400
    About Infinity Contact, Inc. www.InfinityContact.com/GetToKnowInfinityThe entire Infinity Contact organization has a singular focus: we partner with our clients to Get Customers, Keep Customers. Recognized as a top place to work and one of the fastest growing companies in Iowa and Michigan, Infinity Contact serves customers across the Americas. Founded in 1996, Infinity Contact is the sales & customer service team for some of America's most admired companies.
     
    From strategic sales campaign planning, to customer data analytics, customer acquisition and predictive modeling, Infinity Contact delivers client acquisition and customer retention results in the most cost efficient and professional manner possible.
     
    Competencies: Automotive Dealership Sales Acquisition, Automotive Dealership Customer Retention Loyalty Programs, B2B Customer Acquisition System, B2B Sales, SMB Sales Leadership, Selling to the SMB Buyer, Multi-Channel Sales Campaigns, Customer Service Lifecycle Touchpoint Retention Programs.
     
  • Visit http://www.infinitycontact.com/news/ to read more about what is occurring at Infinity Contact.
    Media Contact: Brianna Chyma @ 1-319-378-1400
    About Infinity Contact, Inc. www.InfinityContact.com/GetToKnowInfinityThe entire Infinity Contact organization has a singular focus: we partner with our clients to Get Customers, Keep Customers. Recognized as a top place to work and one of the fastest growing companies in Iowa and Michigan, Infinity Contact serves customers across the Americas. Founded in 1996, Infinity Contact is the sales & customer service team for some of America's most admired companies.
     
    From strategic sales campaign planning, to customer data analytics, customer acquisition and predictive modeling, Infinity Contact delivers client acquisition and customer retention results in the most cost efficient and professional manner possible.
     
    Competencies: Automotive Dealership Sales Acquisition, Automotive Dealership Customer Retention Loyalty Programs, B2B Customer Acquisition System, B2B Sales, SMB Sales Leadership, Selling to the SMB Buyer, Multi-Channel Sales Campaigns, Customer Service Lifecycle Touchpoint Retention Programs.
     
  • Get To Know Infinity Contact for B2B Inside Sales Contact Services:http://www.InfinityContact.com/Tour
  • InfinitySales B2B Sles Customer Acquisition sales campaign metrics

    1. 1. InfinitySales  Every boardroom in America wants more sales. InfinitySales™ increases sales ROI up to 300% through our world-class B2B inside sales teams and sophisticated B2B customer acquisition programs.  We are Sales Experts. When you choose Infinity, you get not only Sales Experts, but also the Science of Sales. We are the premier provider of outsourced inside sales and customer retention services. Our mission is to help our clients Get Customers and Keep Customers. During our history over the past three decades, we have mastered the art and science of selling and have successfully grown revenue for many of America’s most admired brands.  Proven Results. InfinitySales™ generates revenue for our clients through our world-class inside sales teams. It is a more efficient sales model, with a proven track record of results.  Business Development Partnership. With Infinity, you get a business development partner who acts as a true extension of your business. Our success is rooted in our ability to understand your business and its goals. We align sales strategy to sales execution. Our expertise combined with your Go- To-Market Strategy. – Acquire new customers, Develop new markets , Launch new products / Up sell , Increase average order value/ customer spend 1
    2. 2. SMB Sales Strategy Are you getting your product to the SMB market efficiently? Do you know where the best underserved markets / buyers are today? 2
    3. 3. SMB Industry Experience We Know How to Sell Small Business – Sales pitch tailored by industry – SMB advisors match business needs with solutions – Needs assessment aimed towards finding business pain points – Tie-Back with pain points to solution – Value built to present overall solution – Sales closing & appointment setting We Understand the SMB Marketplace 3
    4. 4. SMB Sales Strategy Let’s Get Started building your SMB Campaign.  The InfinitySMB includes more than a million small businesses from dozens of sources.  Reporting Program Metric KPIs include: – – – –  Revenue Per Sale $ Sales Per Hour #, $ Conversion Rate % Total Pipeline Value $ *Each internal sales professional is focused on closing multiple new deals every week. The sales cycle can consist of one call close to multi stepped sales calls including a product demo so it’s critical to build a pipeline of buyers. Contacts are verified as part of the contact program including email, direct phone and extension, current budget, and current vendor/product satisfaction and buying preferences. Data sources: Contact data is verified by phone, email, and chat from a variety of new and existing business sources including event lists, press releases, website information, online directories, government state filings data, Internet research, and industry conferences and associations. Data management costs: Included as part of contact programs. Data programs: Update your customer and prospect databases. Client customer data is enriched as part of the program. 4
    5. 5. The SMB Addressable Market for Small Business Buyers: What is your SMB Market Share Strategy? 5
    6. 6. Tired of Sales Excuses  Are your managing people problems?  Are you managing the right metrics? Shift to Buyerlytics. + Campaigns based on customer analytics. + Campaigns based on Results Per Hour! 6
    7. 7. Need to Increase Sales ROI? At Infinity Contact we use Buyerlytics to ensure we put the best sales person in front of the right buyer with the right offer at the right time. •Don’t spend a dollar on any customer who is not going to buy multiple products/services. Don’t waste dollars on poor performers. Cold Calling is Dead. Traditional cold calling is dead thanks to analytics. Contacting using data and analytics separates good from great results per hour. You are 46 percent more likely to reach somebody at the director level if you call a direct line. And your chances are 147 percent better at the VP level. KEY TAKEAWAY: If you’re calling senior-level executives, it doesn’t make sense to use switchboard numbers. You’ll be far better off with direct dial numbers. Executives are 58% more likely to answer a phone from a local number. KEY TAKEAWAY: Use a dialer and integrated technology contact platform. 7
    8. 8. Get To Know Infinity http://www.InfinityContact.com/Tour 8

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