The presentation explains the concept of digital fundraising through the use of InPlayer Donations. InPlayer Donations is a simple tool for fundraising directly through the videos and digital content posted online. The video content can be places on a website, Facebook page or any other online channel. This tool is widely used by charity and non-profit organizations.

1. Title
• Text
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Donations
Digital Fundraising

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About us
• Launched in 2010. Based in Shoreditch with operations in Skopje, Macedonia.
25 employees strong today.
• 100s of clients worldwide use our products and services.
We specialise in video overlay technology
used in our main 5 products:
• Paywall: Handle PPV and subscriptions
• Donations: Facilitates donation
collection
• Data Capture: helps collect user data.
• Pledge: Crowd funding for event.
• eCommerce: Allows the sales of
products featured in a video from the
player.

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Facebook users watch 1 billion
videos per day, 65% via mobile.*
*“Facebook Users Watch 1B Videos Per Day, 65% Via Mobile.” RealSEO - 8 Sept
2014
The new Social order..

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*“Ice Bucket Challenge In Numbers: Will It Become The Most Popular Viral Charity Campaign Ever?” Huffington Post - 27 Aug 2014
The millions poured in..
“The Ice Bucket Challenged resulted
in nearly 2 million videos being
posted on YouTube.”

5. Amazing social campaigns are not being leveraged
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“Likes don’t save lives” by Unicef Sweden
generated 750,000 video views in 195
countries, 10,5000 tweets. But not direct
fundraising was attributed to this video
content.

6. Why is it so hard to monetise video on social?
• There is no simple way to monetise video content where video
content is being consumed: Social sites and mobile devices.
• The purchase and authentication process in existing paywall
solutions are disconnected from the asset making them neither
securer nor portable.
Giving in player…

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In Player Monetisation
Unique user experience:
1 - Viewing is paused.
2 - Payment is collected in player resulting in higher conversions.
3 - video viewing resumes without the users having left the player.
Social Monetisation
Monetisation happens anywhere a video can be embedded including Facebook, Tumblr, Twitter
and any other social site.
All inclusive
Donation by InPlayer
Our in player paywall solution can be used across verticals, devices and platforms.

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9. Data Capture
• Collect user information directly
through the video player.
• You can customised the fields of the
collection form.
• Videos can now be used to help you
build your CRM database in a cost
effective way.
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10. Customisable communication
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• Confirmation Email
• pdf invoice
• FAQ landing page
• Paywall User
Interface

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Features & Benefits Paywall
Features
• Unique In-video donations collection
• Easy Facebook fundraising
• Reporting & Analytics
• Fully customisable
• One-click donation
• 24 hours support
• Gift Aid Compliant
• Comprehensive API
• SSL certified
• Multi-language and multi-currency support
• Donations via PayPal, credit/debit cards, SMS
• Multi devices and multi platform (Flash and HTML5)
• Integrated with BrightCove, JWPlayer, ThePlatform,
Ooyala, Vyoo, Kaltura, flow player, StreamUK, Qbrick,
Benefits
• Smoother user experience
• Higher engagement and conversion
rate
• Collect donations and/or user
information on Social effortlessly

12. ROI = 2.75
ROI Calculator Paywall
• Cost: £27 a month plus 5% transaction fee of donation amount.
• ROI Calculation
• If you receive 25 transitions, worth £5 each.
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Per transation Transations
For all
transactions
Donation £5.00 x 25 £125.00
Gift Aid £1.10 X 25 £27.50
Transaction fee -£0.25 X 25 -£6.25
Monthly
Licencing fee
-£27.00 -£27.00
Charity
receives
£119.25
ROI = (gain from investment - cost of investment)/Cost of investment
Tip: ROI improves with the number of transaction. For
100 transitions the ROI jumps to 8.6.

13. Ready?
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14. Examples of work with Charities
Family raising fund for their child’s care:
• https://www.facebook.
com/ForJamesRead/app_190322544333196?
WebSite build:
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• http://www.mariestopes.org.uk

15. Summary
• Donations allows you to collected funds or user data on all
devices, across all platforms including Social sites and in all
operating systems.
• It is plug and play, can be installed in 3 steps and in under 15
minutes.
• We charge a licensing fee of £27 a month
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• 5% RevShare on transactions
include all bank fees and 24/7
customer support.
You can try it today, free for 30
days!

16. Thank you
Marija Sarafimova
+44 207 952 0280
marija@inplayer.com