Addressing each layer of the IT stack, Kevin walks attendees through the math and why it simply doesn’t add up in favor of traditional data centers. Trends in population, proliferation of applications, data storage and management, and energy consumption mean that the data center MUST evolve to avoid systemic disaster economically and environmentally. Processing, storage, and networking capabilities are progressing at breakneck speeds, and the data center must keep pace. The construction-based approach to data centers takes too long, costs too much, is inelastic, and insecure. There is a better way.

1. The Tipping Point:
Data Center 2.0
Kevin Malik
CIO and GM IO Labs

2. Reality: IT is Exponential

3. Users
Applications
Infrastructure
Data Center Infrastructure
io.com 3

4. Worldwide Internet Population 2007 – 2012
2x Increase from 1.15B to 2.27B
io.com 4
Source: Internetworldstats.com
Less than 50% of the
worldwide population is
on the NET

5. There are currently 2.5 billion sensors
connected to the internet
This is expected to
grow to 100 billion in
the 10 next years. [1]
5
[1] www.technologyreview.com Computers Storm the Grid
io.com

6. Users
Applications
Infrastructure
Data Center Infrastructure
io.com 6

7. io.com 7
Source: Netcraft, W3C, Wired, Wikipedia

8. Users
Applications
Infrastructure
Data Center Infrastructure
io.com 8

9. Historical Changes in Storage and Processing Power
io.com 9

10. io.com 10

11. Users
Applications
Enterprise Infrastructure
Data Center Infrastructure
io.com 11

12. Data Centers use up to 2 percent of the electricity
produced in the United States and are the fastest
growing source of electricity consumption globally [1]
io.com 12
[1] www.technologyreview.com Iceland exports energy
The average data center
consumes enough power for
1,000 homes
By 2020 data centers may
consume 4 times the power
they did in 2007 [1]

13. U.S. data centers are consuming about 86
terawatt-hours of electricity per year
io.com 13
[1] Robert Bryce, WSJ 5/28/2012 [2] perspectives.mvdirona.com
That’s 43 times as much electricity as is
produced by all the solar-energy projects in
America [1]
Apple is reported to have
cleared 171 acres of land
to provide photo voltaic
power for 4% of their data
center consumption [2]

14. Data Centers may emit more carbon than all
global airlines by 2020 [1]
io.com 14
[1] McKinsey [2] www.airlines.org
Airlines consume 18 Billion gallons of fuel
annually [2]

15. Reality: Why does this matter?

16. Since 1980, the CPU has improved in
performance approximately 60% annually [1]
io.com 16
[1] David Patterson, Thomas Anderson et al., “A Case for Intelligent RAM: IRAM”, IEEE Micro, April 1997.
[2] business impact April 2012
If a modern day MacBook Air operated at the
energy efficiency of computers from 1991, its
fully charged battery would last 2.5 seconds [2]

17. Storage doubles in capacity every 24 months
and improved performance by 10x over the last
15 years
io.com 17

18. Network speed has been increasing by an
order of magnitude every 5 years
io.com 18

19. Relative cost per unit of storage, CPU and
network on a unit basis has halved every two
years
io.com 19

20. Data center construction costs are at best static
and we need more of it everyday
io.com 20

21. Construction costs have increased on a unit
basis more than 9x from 1967 to 2008
io.com 21
Turner Construction: The Turner Building Cost Index measures costs in the non-residential building construction market in the United States.
http://www.turnerconstruction.com/cost-index

22. Data Center Infrastructure is the fastest
growing cost of deploying IT
io.com 22

23. Reality: DC 1.0 is unsustainable

24. Traditional DC design
io.com 24

25. io.com 25

26. Takes too long
Costs too much
Lacks Scalability
Insecure
io.com 26

27. Takes too long
Costs too much
Lacks Scalability
Insecure
io.com 27

28. Takes too long
Costs too much
Lacks Scalability
Insecure
io.com 28

29. Takes too long
Costs too much
Lacks Scalability
Insecure
io.com 29

30. Reality: DC2.0 is the solution

31. Intelligent control 31

32. Innovation
Simplification
Standardization
Reduced Cost
io.com 32

33. Software optimized and
managed
io.com 33

34. Cut away slide to 5 minute Demo
io.com 34

35. Reality Today
io.com 35
100,000 points every 5 seconds
40M rows of data captured daily

36. Reality Today
Data Center Access Devices
are Pervasive
• PC
• iPad
• iPhone
• Android
• Windows 7 phone
io.com 36

37. Reality Today
• AD/LDAP
• Web Services
• Dynamic API
• Email
• SMS
• BI
• ITIL Integration
io.com 37
Integration
• Vmware
• VCE
• HDS
• SAP
• IBM

38. Reality: In 12 months

39. Recent Wins
io.com 39
IO’s innovative technology and
services will allow Goldman
Sachs to scale its data center
operations more efficiently, and
further advance the firm's broader
commitment to environmental
stewardship and reduced carbon
footprint.
- Don Duet
Global Co-Chief Operating Officer
Goldman Sachs

40. “We salute IO for becoming the
first [data center] company to
achieve this certification.”
- Kevin Ravo, UL

41. io.com 41

42. Reality: The Data Center is the
Computer

43. Thank you