A Frictionless Experience for Shoppers
This doodle was captured on site at Shopper Insights in Action 2013 by Dr. Jason Fox of Make Clever Happen, and explores Retailer & CPG Perspectives on Strategic Selling. For more information, visit http://www.shopperinsightsevent.com. Culmination from a Keynote Panel including Bob Nolan, Vice President of Customer Insights & Analytics, CONAGRA FOODS, Jeffery Swearingen, SVP Portfolio Marketing, PEPSICO, Don Hamblen, Chief Marketing Officer, ROUNDY'S SUPERMARKETS, Donald Fitzgerald, Group VP, Chief Merchandising Officer, ROUNDY'S SUPERMARKETS, and Moderated by Michelle Adams, Founder, President, MARKETING BRAINOLOGY, that was geared toward creating a shopper-centric retail experience requires strategic wiring with Retailers' Marketing Departments, Buying Groups, and CPGs. The focus is having the right shopper insights, understanding current business dynamics, and also navigating internal and external politics. Selling in products is both a combination of art and science. Explore best practices from this expert panel including Roundy's CMO & Buyer; along with ConAgra and PepsiCo on building powerful partnerships between retailers and CPGs; and the pitfalls to avoid.
