Presentation given by Helen Brand, CEO, Association of Chartered Certified Accountants (ACCA), during the International Federation of Accountants (IFAC) integrated reporting seminar, A Fundamental Shift in Corporate Reporting, November 14, 2012.

2. Implementing an
integrated reporting
process.
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3. The global body for professional accountants

4. The global body for professional accountants

5. WHAT WE DID DIFFERENTLY:
• joined the IIRC Pilot Programme
busines network
• created cross-functional steering group
• materiality analysis
• stakeholder engagement work
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6. MATERIALITY
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7. THE GROUNDWORK WE RELIED ON:
• corporate strategy
• integration and cascade of the above
• integration: what we report on is what
we use to run the organisation
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8. CHALLENGES
• Fitting it all together – financial and
CSR statements
• Keeping it short
• Improving risk reporting
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9. BENEFITS
• Showcases strategy
• Alignment of internal to external
reporting
• Journey to enhanced transparency
• Learning from pilot programme
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10. DEMONSTRATING VALUE
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11. Questions?
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