DISCLAIMER: This is an archived presentation. Please visit http://www.slideshare.net/Digital-Luxury to access DLG official SlideShare account. Based on over 30 million searches globally, the WorldWatchReport highlights the opportunities of 12 prestigious brands (Breitling, Patek Philippe, Longines, Jaeger-Lecoultre, Girard-Perregaux, Ebel, Cartier, Chopard, Bulgari, Omega, Tag Heuer, Rolex) in 5 key exportable markets (France, Germany, Italy, UK, US). The WorldWatchReport is an unmatched and unbiased market study that: * is based on a massive sample, * reflects ready to buy customer intentions, compared to a “traditional” study, * accurately measures intentions from unaware users taking part in the survey, * is not predefined with questions to influence the user, * and the data is internationally harmonized "The WorldWatchReport turns people's intentions into business opportunities." Media Partner : Europa Star

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6. Share of European Search Volume In Europe, demand is spread out evenly between countries. When compared to last year, France and Germany increased their share at the expense of the UK: the European market has matured.

7. Breakdown of Search Intentions by Market Americans prefer specific models: Is the target market more knowledgeable or are they even more affected by advertising?

9. Breakdown of US Brand Searches by Category Omega surpasses Tag Heuer in this market (+ 5% vs 2006) Tag Heuer’s growth slowed somewhat(-3% vs 2006), the same for Rolex (-4% vs 2006); still, Rolex remains the top brand

11. Weighting of European Markets in Brand Searches (Men’s/Sport) The United Kingdom shows strong demand: 37.5% of searches (average) for the brands in this category, while the share of search volume for the United Kingdom for all 12 brands is 32%.  What is the cause of this strong interest in the UK for this category?

13. Weighting of European Markets in Brand Searches: Women’s/Jewelry The geographic breakdown of search volume for Cartier and Chopard is similar, especially in France and the United Kingdom Bulgari dominates « at home » but gets very little interest in France.

15. Weighting of European Markets in Brand Searches (Classic) Much like Bulgari in Germany, Ebel gets over 60% of its search volume in Germany; yet, Ebel is no German brand. Where does this popularity come from?

18. Weighting of Top 8 Men’s/Sport Model Searches for US The Omega Seamaster becomes the top searched watch model in the United States…

19. Counterfeit Searches by Region Around 80% of searches for replicas target Rolex , representing 4 out of every 5 searches!!

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