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By leveraging a law firm’s network of relationships, marketing and business development departments can generate and win business with new and existing clients. It takes the right processes, people, technology and strategies to build these successful contact and relationship management systems.
During this webinar, our business development experts – Jonathan Pohl and Kevin O’Brien – explored ways in which Enterprise Relationship Management (ERM) is evolving and improving long-standing weaknesses of data-entry-focused CRM. They shared ERM best practices from the industry’s leading law firms on implementation, adoption and usage, and data maintenance. Our experts also discussed Social CRM and its impact on the traditional CRM strategy.
To view a recording of the webinar, visit