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Kraud šta?
Crowdfunding / Crowdsourcing /
Grupno financiranje / Doniraja

@hafomatic

Crowdfunding.hr

@crowdfund_hr
Hrvoje Hafner
@hafomatic
Hrvatski Telekom
Crowdfunding.hr
Doniralica

@hafomatic

Crowdfunding.hr

@crowdfund_hr
@hafomatic

Crowdfunding.hr

@crowdfund_hr
Mikrofinanciranje

Zacrtan cilj
Ograničeno vrijeme
Nagrade
Viralnost

@hafomatic

Crowdfunding.hr

@crowdfund_hr
Specijalizirane

Nacionalno ograničene
Posjećenost
Transakcijski troškovi
Vrijeme kampanje

tvitni me

@hafomatic

Crowdfunding.hr

@crowdfund_hr
2 posebna okusa crwodfundinga

Sve-ili-ništa

Zadrţi sve

Platforma zadrţava 4-10%
posto prikupljenog iznosa

@hafomatic

Crowdfunding.hr

@crowdfund_hr
Zašto ljudi doniraju?

@hafomatic

Crowdfunding.hr

@crowdfund_hr
Identificiraju se sa
porukom projekta
Ţele biti dio uspjeha

@hafomatic

Crowdfunding.hr

@crowdfund_hr
Nagrade i poticaji

@hafomatic

Crowdfunding.hr

@crowdfund_hr
Kako pripremit projekt?

@hafomatic

Crowdfunding.hr

@crowdfund_hr
Vaša priča

The Pitch
Kreativna udica

Jasan i jednostavan opis projekta
Pobudite emocije
Budite transparentni
Gdje pronaći više informacija o vama?

@hafomatic

Crowdfunding.hr

@crowdfund_hr
Inovativan i dizajnerski dovršen projekt
Trebate zaštititi svoj proizvod
Svakom projektu prethodi istraţivanje trţišta
Budite spremni raditi 24/7

@hafomatic

Crowdfunding.hr

@crowdfund_hr
Kampanja mora imati video
Ako ga imate šanse da ćete skupiti lovu su 112% veće*

@hafomatic

Crowdfunding.hr

@crowdfund_hr
#3Povanje
Prijatelji
Porodica
Poznanici

@hafomatic

Crowdfunding.hr

@crowdfund_hr
A

B
80%

1%

@hafomatic

Crowdfunding.hr

@crowdfund_hr
Širite priču

@hafomatic

Crowdfunding.hr

@crowdfund_hr
Upravo su BLOGovi ciljana grupa

@hafomatic

Crowdfunding.hr

@crowdfund_hr
Tko rastura crowdfunding u regiji?

@hafomatic

Crowdfunding.hr

@crowdfund_hr
Srbija

Hrvatska

Slovenija
>1.5 milijun $

<20.000 $
>200.000 $

@hafomatic

Crowdfunding.hr

@crowdfund_hr
@hafomatic

Crowdfunding.hr

@crowdfund_hr
@hafomatic

Crowdfunding.hr

@crowdfund_hr
@hafomatic

Crowdfunding.hr

@crowdfund_hr
@hafomatic

Crowdfunding.hr

@crowdfund_hr
Crowdfunding zablude

@hafomatic

Crowdfunding.hr

@crowdfund_hr
Nije dovoljno:
Samo opisati ideju na Kickstarteru

Poslati masovni mejl svima u adresaru
Molit boga da upali

@hafomatic

Crowdfunding.hr

@crowdfund_hr
Crowdfunding kampanja
=
Marketinška kampanja

@hafomatic

Crowdfunding.hr

@crowdfund_hr
Enfojer video

@hafomatic

Crowdfunding.hr

@crowdfund_hr
To je to. Hvala!
Jel’ me netko tvitnuo?

@hafomatic

@hafomatic

Crowdfunding.hr

@crowdfund_hr

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