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1. Why Ezine Advertising Still Works

2. Lately I've been hearing a lot of rumblings around the
internet marketing community that say ezine advertising
is dead and gone.

3. I have to tell you that ezine advertising is alive and well -
- and still one of the most effective and powerful forms
of internet marketing available.

4. There are several reasons this is true but I'll simply
concentrate on three main points.

5. Today's ezines and newsletters are permission-based
which means subscribers want to receive these
messages in their emailbox. Responsible publishers are
proactive about giving subscribers total control over
their subscription and working closely with their mailing
service to ensure as close to 100 percent deliverability as
possible. Ezines deliver because they have to do so or
shut down.

6. The experts in internet marketing and search engine
optimization offer wide ranging and diverse opinions
about what the best marketing technique may be, but
they all agree on one point -- content is king on the
internet. Content is attractive to search engines and
visitors alike. It is content that makes a site sticky and
successful. And content is one area where ezines and
newsletters reign supreme. In today's permission-driven
environment they need to deliver quality information or
they'll quickly be out of business. Imagine your ad
placed in a prominent position beside high-quality
information that your target audience wants. That is
what ezine advertising can deliver.

7. If content is king then links are the lifeblood of the
internet. Without links surfers could not navigate
around the internet and without links search engines
will not locate web sites and pages. Oneoften
overlooked aspect of ezines and newsletters is the
powerful text link benefits offered by ezine advertising.
While most people are attracted by the immediate
return of their message appearing before X number of
subscribers, they do not realize that their ezine ad could
work for them weeks, months and years after it was
read via email. Almost all ezines and newsletters are
archived on the web and because of the content they
provide often those archives are crawled regularly and
ranked high

8. by search engines -- and provide you with valuable back
links to help increase your search engine standing.

9. You can dismiss ezine advertising as dead and gone and
concentrate on other forms of internet marketing. Yes,
you can dismiss ezine advertising, and you can miss out
on immediate results from a targeted audience and you
can miss out on valuable back links working for you long
into the future.

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