3. SEGMENTATION
Educational institutes who want to be
unique.
Educational Institutes who want to use
Technology.
Educational Institutes who want the
involvement of parents at large scale.
Parents who wants to track every event
which is happening in school or college.
4. TARGETING
The USP of the product is that it has
not been introduced in the market,
schools which want some uniqueness
would prefer this product.
Involvement of parents is highly
recommended by educational
institutes, hence the product would be
a hit among them.
5. POSITIONING
The educational institutes would be
highly benefitted as the need of the
hour is that the parents are connected
with the schools.
Parents would be able to access
information regarding their wards at
their ease and would be updated at all
times.
7. PROMOTION
Promote through newspaper’s, T V
ad’s, Online ad’s, Advertisements
through holdings etc.
Promotions through sponsoring
interschool’s and intercollege
competitions.
Promoting at youth festivals, Tech
Fests etc.
8. BREAK EVEN ANALYSIS
Internet Domain for 40 GB/year: Rs.
10k
Salaries for Staff/year: Rs. 12L
Rent and Other Expenses : Rs. 2.4L
Promotions: Rs. 15L
Total investment : Rs. 29.50L
Selling Price: Rs. 5000
Selling for 590 students : 29.45L
9. FUTURE PLANS
Collaborating with Government for the
Government schools.
Collaborating with global website
companies and promote the product
globally by building up the brand
value.
Concentrating on schools which
meant for middle class and upper
middle class.