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Venture lab assignment 2
1. 1. I know few cafe’s / shops which are located at quite odd location in a basement of
shopping complex. What I found different about them on critical examination is that
they have placed a digital display board (LCD) using one of side wall meant for
exhaust, and hence attracting customers.
2. At couple of locations I found open gate of store more attractive due to a fine view /
aquarium / a nice scenery etc kept opposite to gate to attract the customers.
3. At few locations open gate was not a good choice, since the entry was hindered by
some packets / materials etc. Hence, I found closed door better, because in that case
only if i am too keen to check store, then I will enter else owing to hindered entry gate
I will prefer to avoid.
4. At one of the store, a welcoming dummy can also be installed (that’s my idea),
because there is space and at very low cost one can get a voice-ful dummy of human
playing some welcome tune’s may be with some with motion to hands.
5. Most of the times I found it’s the payment location which makes a place critical
choice, because if time required for payment is more than few ten’s of seconds then I
found customers getting impatient (forcing not to come next time).
6. A space dedicated for children found to be better choice for store, as parents can
comfortably check their choices without worrying about children.
7. A T.V. at suitable location also found worthy option to keep a customer busy and
inside the store, this gives time to think (particularly ladies) about what else could be
purchased.