2. CLIENTS HAVE MADE IT CLEAR
Marketplace realities are the driving force increasing
client demand for Agencies that act in concert
strategically, deliver quality creative consistently,
operate more cost effectively and efficiently, and
speak in one voice across offices, lines of business,
individual accounts and departments…
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3. Heggen Group provides
reliable breakthrough solutions
that consistently improve:
Heggen Group Account Profitability
Delivers solutions Leveraging resources and capabilities
that impact multiple
Client Satisfaction
aspects of your Delivering your brand promise
business
Revenue Growth
Identifying unmet servicing opportunities
for long-term client relationship expansion
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4. 360° Immersion
• Stakeholder interviews.
• Process Linkage Best Practice Evaluation.
• Opportunity areas identified.
• Targeted client immersion.
Identification
Heggen Group • Integrate multiple individual agendas and perspectives
into a consistent Agency brand approach.
Our Approach Prioritization
• Assess solution potential and feasibility.
Activation
• Develop and execute implementation plan.
Evaluation
• Measure against pre-established criteria.
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5. 360° IMMERSION
Heggen Group examines your end-to-end account
management business processes.
Baseline Process Immersion
• Ramp-up discussion identifies key questions.
Defining the • Review existing documentation.
Engagement Plan Recommendation
Account • Detailed project charter and high-level work plan.
Management Engagement Plan Execution
Environment • Targeted client interviews.
• Benchmarking.
Process Linkage Best Practice Assessment
• Compilation of all insights.
• Identification of key opportunity areas.
• Agency insights.
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6. IDENTIFICATION
After the 360° Immersion phase has been completed,
Heggen Group uses a variety of identification
techniques and process to focus on finding new ways to
improve client service. Our methodology focuses on:
Breakthrough Removing barriers Activating learning
Containing obstacles Creating linkage
Account
This is when agency insights evolve into client
Management satisfaction, identifying opportunities at each point
along the client servicing path that connects them to the
Solutions Agency’s products or services where it counts most—at
their emotional core.
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7. PRIORITIZATION
Opportunities are screened based on near-term and long-
term usability, projected profitability, feasibility of
implementation and projected incremental revenue.
Results Orientation
Evaluation of • Importance assessment.
• Priorities negotiation.
Account • Alternative analysis and selection.
• Green-light specific initiatives to be pursued.
Management
Opportunities
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8. ACTIVATION
Implementation of green-lighted ideas.
Solutions Brought to Life
• Determine performance criteria.
• To-do list refinement.
Account • Implementation scenario planning.
• Budget and execute implementation plan.
Management
Solution Delivery
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9. EVALUATION
Heggen Group’s philosophy is to incorporate measurement
throughout the development process.
• Deliverable targets are agreed-upon with client for each
Ensuring Goals Achieved
stage upfront.
• Expected impact of green-lighted concepts clearly
Measuring articulated.
• Incremental results measured against pre-established
Account criteria.
Management
Success
CONFIDENTIAL
10. Contact
Jayne Heggen
jheggen@heggengroup.com
www.heggengroup.com
www.linkedin/in/jayneheggen
847-707-0225
The enclosed information is proprietary and is presented to you in confidence. This information may not be utilized by you or any
third party, included, and without limitation, any promotion firm, advertising agency, marketing consultant, individual or
corporation, without written consent of Heggen Group. This information is copyrighted and is the sole intellectual property of
Heggen Group.
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11. AGENCIES CLIENT BRANDS
Digitas Abbott Labs
DraftFCB Amex
GSI Commerce Capital One
Hal Riney Citi
Hoffman Lewis Darden Restaurants
Publicis Modem
Dell
HQ/SF
Clients Object 9
eBay
General Mills
O’Keefe Branding
Hewlett-Packard
Powerpact
Microsoft Store
Publicis USA
Nationwide
Real Branding
RTCRM Pepsi
Slay PR PayPal
Swirl Sanofi-Pasteur
The Martin Agency Sony HAV
True Action Unilever
Wunderman HQ/CHI United MileagePlus
Y&R
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