2. NORTHERNLIGHT
NORTHERNLIGHT
tell me and I will forget 则 遗
show me and I may remember 师 铭记
involve me and I will understand
Confucius
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3. DESIGN PROCESS
digital experiences
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4. NORTHERNLIGHT INSIGHTS
CONCEPT DESIGN
Who
Who will be using the application. Will they use the
application alone or together. (personas)
What
What will the application do. Where and when will people use the Natuurmonumenten app
Where/ When
Where and when will people use the application. Are there
different places/ time periods your application will be used.
(scenario sketch)
How
How will people use the application. Are there different
ways in which people can use the application. Is it cross
medial?
Why
Why would people use the application. How and why will people use the Fishery app
NorthernLight | SD/PD/FD | Projectname | 00-00-2011 All rights reserved | www.northernlight.nl
5. NORTHERNLIGHT INSIGHTS
OUTLINE DESIGN
Storyboard
A walk trough the app as if it was a movie. What happens
when, what is the atmosphere
1st flowcharts
How will de navigation of the app work. Where do you need
pop ups/ how many menu items are necessary/ can you Storyboard of Amon & Amara - an Egyptian adventure
alway go back etc
Look and feel
What will be the look and feel of the app. Think about
colors and typography (different devices!), but also the
style of transitions and music.
(detail) of the flowchart of the Ming Quest
NorthernLight | SD/PD/FD | Projectname | 00-00-2011 All rights reserved | www.northernlight.nl
6. NORTHERNLIGHT INSIGHTS
OUTLINE DESIGN
SCREEN DESIGN AND PAPER PROTOTYPE
Logic
With a paper-model you can test if the logic you use is
understood by other people.
Concept
Do people like the concept, do they think they would use it
Screen designs
Choice of fonts, colors, images, illustrations
Paper prototype
Qualitative tests just with paper prints
paper model of the Natuurmonumenten app
NorthernLight | SD/PD/FD | Projectname | 00-00-2011 All rights reserved | www.northernlight.nl
7. NORTHERNLIGHT INSIGHTS
DETAILED DESIGN
Improve flowcharts and storyboard
Combine all the feedback you have in your flowcharts and
storyboard. So that all the little details are clear for all the
partners in the project. Note that the programmer will use
this documentation intensively.
Design UI elements
Design all the buttons, pop ups and menus you will use in
your app.
Gather and develop content
Gather or develop all the content you need for your app.
Texts, images, soundscapes etc.
Combine all elements
To have a good overview of your design you combine all
the elements per page
photoshop document of the Ming quest
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8. NORTHERNLIGHT INSIGHTS
PRODUCTION
PROOF OF TECHNOLOGY > BETA > LAUNCH
Communication
A good communication and cooperation with the
programmer(s) is essential for a good app.
Testing prototypes
During the programming phase, betas en prototypes will be
tested.
launch
Launch, continuously improve, from 1.0 to ...
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9. OUR SEVEN COMMANDMENTS
the seven commandments for a great experience
创 验 则
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10. THE SEVEN COMMANDMENTS FOR A GREAT EXPERIENCE
讲
the shortest distance between two people is a story
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11. THE SEVEN COMMANDMENTS FOR A GREAT EXPERIENCE
实
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12. THE SEVEN COMMANDMENTS FOR A GREAT EXPERIENCE
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13. THE SEVEN COMMANDMENTS FOR A GREAT EXPERIENCE
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14. THE SEVEN COMMANDMENTS FOR A GREAT EXPERIENCE
们
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15. THE SEVEN COMMANDMENTS FOR A GREAT EXPERIENCE
发灵
Every subject is interesting!
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16. THE SEVEN COMMANDMENTS FOR A GREAT EXPERIENCE
爱 热
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17. CONTACT
General Peter Slavenburg
Director
info@northernlight.nl
www.northernlight.nl slavenburg@northernlight.nl
www.twitter.com/northernlightnl M +31 6 5110 8067
Skype peterjmslavenburg
T +31-20 535 37 37
Grasweg 77
1031HX Amsterdam
The Netherlands
3rd Floor, Building 3
600 Shaan Xi Rd (N)
Jingan District, Shanghai,
China, 200041
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