Enterprise Usability Services by Faktor Zehn AG Introduction to what Usability is about and how Faktor Zehn can help you with it.

1. | © Faktor Zehn AG – A ConVista Company
© Faktor Zehn AG 2013
David Höffer, Gunnar Tacke
Budapest, 31st May 2013
Three strategies to open a bottle -
Usability Services by Faktor Zehn

2. | © Faktor Zehn AG – A ConVista Company03.06.13 2
We make things easier
Gunnar TackeDavid Höffer

3. | © Faktor Zehn AG – A ConVista Company03.06.13 Power Point Master Faktor Zehn 2012 3
What is usability?
„Usability is a quality attribute that
assesses how easy user
interfaces are to use”
Jakob Nielsen, Usability Pioneer
„Make things as simple as
possible, but not simpler”.
Albert Einstein

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What is usability?
ISO 9241 part 11:
„…Usability deals with the extent to which a product
can be used by specified users to achieve
specified goals with
effectiveness, efficiency and
satisfaction in a specified context of
use”.

5. | © Faktor Zehn AG – A ConVista Company03.06.13 Power Point Master Faktor Zehn 2012 5
What is usability?
ISO 9241 part 11:
„…Usability deals with the extent to which a product
can be used by specified users to achieve
specified goals with
effectiveness, efficiency and
satisfaction in a specified context of
use”.

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Examples of Bad Usability
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Bad design

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Usability?

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Usability?

9. | © Faktor Zehn AG – A ConVista Company03.06.13 Power Point Master Faktor Zehn 2012 9
Usability?

10. | © Faktor Zehn AG – A ConVista Company03.06.13 Power Point Master Faktor Zehn 2012 10
Usability?

11. | © Faktor Zehn AG – A ConVista Company03.06.13 Power Point Master Faktor Zehn 2012 11
Usability?

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• clients ask for it
• usability is getting more important for product and software developement
• we want to provide full services from a single source
We don‘t offer usability services!
Current Situation at Convista & Faktor Zehn

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Yes, we can!
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Can we provide and sell usability services?

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Agenda
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Why are our clients interested in usability?
Why should we offer usability services?
How do we provide usability services?

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User Satisfaction
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§ user satisfaction à client satisfaction
§ comfortable usage
§ attractive work conditions
§ improve job identity
Why are our clients interested in usability?

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Cost Reduction
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§ Increased efficiency of processes
§ Less training required
§ Less support enquiries
§ Reduced developement costs
Why are our clients interested in usability?

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Bugfixing costs depending on project progress
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Reduced Developement Costs
§ Usabilty engineering starts with requirement analysis
§ The later an issue is found, the more it costs to fix it
§ Usability engineering helps finding issues early and reduces fixing costs
9.000 €
4.800 €
1.200 €
400 €
100 €
Production
Test
Implementation
Design
Analysis
time
costs per bug
Source: SQS, empirical evalution of 5.000 projects

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Reduction of Risks
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§ Know the „real“ requirements
Why are our clients interested in usability?

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Know the real requirements –
Context analysis for Faktor IOS 2.0
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Fragen
Antworten
Anforderungen
aus
Anwendersicht
Abgeleiteten Nutzungsanforderungen
Know the real requirements –
Deriving User Requirements for Faktor IOS 2.0

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Know the real requirements –
List of User Requirements for Faktor IOS 2.0

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Reduction of Risks
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§ Know the „real“ requirements
§ Identify and avoid design mistakes early
§ Avoid Usage Mistakes
Why are our clients interested in usability?

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Avoiding design mistakes early
Prototyping for Faktor IOS 2.0
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Avoiding design mistakes early
Prototyping for ERPAM Mobile Police
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Avoiding design mistakes early
Usability Test

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Reduction of Risks
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§ Know the „real“ requirements
§ Identify and avoid design mistakes early
§ Avoid usage mistakes
§ Data loss
§ Wrong business decisions
§ Wrong Input data
Why are our clients interested in usability?

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Usability is a competitive advantage
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§ Can be a USP to our clients
§ Increased demand for usable products
Why are our clients interested in usability?
„We would like to become a bit like
Apple. We will develop software
that our users like to use.“
Jim Snabe, Co-CEO and spokesman of SAP AG

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Agenda
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Why are our clients interested in usability?
Why should we offer usability services?
How do we provide usability services?

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• Complete Services from a single source
• Expertise in insurance business
• Technical expertise
• Usability Knowledge available
• Certified Employees
• Sucessful usage in projects
• Positive feedback from our clients
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Why should we offer usability services?

30. | © Faktor Zehn AG – A ConVista Company
Agenda
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Why are our clients interested in usability?
Why should we offer usability services?
How do we provide usability services?

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Usability affects a whole project
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How do we provide usability services?
Usability
Quality
Test
Requirements
Developement
…
Design

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Project offerings
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How do we provide usability services?
1. Context
analysis
2. Specify User
Requirements
3. UI
Conception
4. Validation

33. | © Faktor Zehn AG – A ConVista Company
Project offerings
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How do we provide usability services?
1. Context
analysis
2. Specify User
Requirements
3. UI
Conception
4. Validation
Context
Analysis
• Start a project
• Identifiy
Critical
functionality
• What‘s
important and
what‘s not

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Project offerings
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How do we provide usability services?
1. Context
analysis
2. Specify User
Requirements
3. UI
Conception
4. Validation
UI Conception
• Designing
work- and
screenflows
• Prototyping

35. | © Faktor Zehn AG – A ConVista Company
Project offerings
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How do we provide usability services?
1. Context
analysis
2. Specify User
Requirements
3. UI
Conception
4. Validation
Review / Tests
• Verify UI
Concepts
• Identify critical
usage
situations
• Suggestions
for
reengineering

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Coaching & Training
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• Onsite coaching of our client‘s employees
• Training and support (Internal & External)
• Optimize developement processes
How do we provide usability services?
✔

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Next steps
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• Deliver sales documentation
• Involve and certify more employees
• Make it public: website, articles & media
How do we provide usability services?
✔

38. | © Faktor Zehn AG – A ConVista Company03.06.13 Power Point Master Faktor Zehn 2012 38
Questions?

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Faktor Zehn AG
Neumarkter Straße 71
81673 München
Tel.: +49 89 520311-0
E-Mail: Info@faktorzehn.de
www.faktorzehn.de