SPORTFIVE is Europe and Africa's leading sports and TV rights marketing company. It has over 450 employees across 23 offices in 10 countries. SPORTFIVE manages rights for over 270 football clubs, 40 national federations, and both UEFA and FIFA. Its core disciplines include hospitality packages, bespoke events, inventory management, and sales incentive programs. It has experience providing hospitality for a wide range of sports including football, golf, horse racing, rugby, cricket, tennis, and motor sports. SPORTFIVE works with clients such as Siemens, Oceanico, Yes Telecom, Humber Valley Resort, iFone Sega, Akzo Nobel, and

1. SPORTFIVE – Hospitality & Events

2. Introduction to SPORTFIVE

3. Global Footprint
SPORTFIVE Group
Europe & Africa’s leading sports & TV rights marketing company
• Headquartered from Zurich
• Major offices in Hamburg, Paris and Singapore
• Managing rights at over 270 football clubs, 40 National Federations and for both UEFA and FIFA
• Turnover in excess of €600m
• Growth through recent integration into Lagardere Group – Lagardere Sports
• Agency network of 23 offices in 10 countries, with over 450 employees and 29 nationalities

4. Group Capabilities
TV & Media Rights Sales
Event & Stadia Signage Rights Procurement &
Production & Management Activation
Stadium Advertising Market Research
& Perimeter
Stadium Naming Marketing Concepts
Consultancy
Hospitality and Events Sponsorship Consultancy
Talent Management

5. A Division of SPORTFIVE

6. Core Disciplines
1. Hospitality Packages
Selection & procurement of hospitality packages, by request or brief, to the leading events across the world
2. Hospitality +
Full service provision transforming ‘off the shelf’ packages into unique memorable events
3. Bespoke Events
Creation, delivery & management of bespoke corporate & consumer events
4. Inventory Management
Management of hospitality inventory including guest management, hotels, flights, transfers & ground handling
5. Sales Incentive Programmes
Creation, delivery & management of hospitality / event based corporate & consumer incentive schemes
6. Personal Appearances
Sourcing, negotiation, procurement & management of PA’s from a host of sporting legends

7. Scope & Scale
Horse Rugby
Football Golf Racing Union Motor Sport
Music & Rugby
Cricket Tennis Other
Entertainment League
eg: Polo, Sailing etc

8. Clients

9. Case Studies

10. Hospitality Packages I Siemens
An 8 year ongoing relationship organically grown to working with 4 divisions of Siemens,
where Active are used to procure hospitality packages on demand to some of the world’s
leading events
• Manchester United Captain’s & Legend’s Lounge
• UEFA Champions League
• Test Match Cricket across the UK
• Open Championship Golf and the Ryder Cup
• 6 Nations Rugby and the Autumn Internationals
• Bespoke events at Old Trafford including exclusive stadium tour, photos with trophies etc.

11. Hospitality + I Oceanico
Create & deliver hospitality program with a difference around the Ryder Cup, hosted at
The K Club in Ireland for 40 key staff & clients
• Standard hospitality facility for private use of Oceanico only
• Package included course entrance, grandstand seating, breakfast, lunch, programme etc for entire
tournament
• Active created & delivered complete hospitality experience including:
• Return flights • Exclusive PA from Seve Ballesteros on key days
• 5* accommodation • 3 days of golf at nearby championship course
• Local helicopter transfers • Hospitality facility branding & exclusive tickets to opening & closing ceremonies

12. Bespoke Events I Yes Telecom
Live Like a Premiership Footballer Weekend
• Reward weekend for top sales affiliates for the Yes Telecom business
• Training at Blackburn Rovers FC training ground with ex-England manager Graham Taylor
• Staying in a top Manchester hotel, with VIP access to top restaurants and nightclubs, shadowed by a ‘papparazi’
• Behind the scenes tour of Old Trafford including photographs with the FAPL, Champions League, Carling Cup and
World Club Cup trophies
• ‘Manchester Derby’ 5-a-side match with celebrity captains Clayton Blackmore and Luther Blissett
• VIP hospitality to watch Manchester City vs Sunderland at the City of Manchester stadium

13. Bespoke Events I Humber Valley Resort - The Newfoundland Invitational
Exclusive Pro – Am Golf Tournament staged at the 5* Humber Valley resort in Newfoundland,
Canada with guests from the world of sport & entertainment including Lee Sharpe, Bruce
Grobbelaar & James Hewitt.
• Event to showcase the resort to potential new buyers and raise awareness
• Invitees included celebrities and high net worth individuals, aswell as target press
• Active responsible for event concept development, guest list management, logistics including flights,
accommodation & transfers, and tournament & itinerary planning & event management
• A second event was commissioned following the success of the first

14. Bespoke Events I iFone Sega
Development & delivery of Sonic The Hedgehog themed event for European mobile platform
launch. Guests included competition winners & key media guests
• Return flights to UK & local executive chauffeur transfers
• 5* Accommodation
• Exclusive flight in Hawker Hunter Fast Jet with ex – Red Arrow & Tornado GR4 pilot
• Gloucestershire to North Wales & back in 10 minutes with aerobatic display manoeuvres
• Spa treatments to relieve the G – Force effects of the flight
• 5* dinner & presentation

15. Inventory Management I Xbox - 2006 FIFA World Cup
Active were responsible for managing the World Cup experience for 960 employees, guests &
competition winners for Xbox at the 2006 FIFA World Cup in Germany
These guests came from 32 countries across 6 continents in 4 weeks and visited one or more
of the 10 World Cup stadiums
• Ticket inventory management & procurement
• Market liaison & application process management
• Flights, transfers & accommodation
• Local ground support & guest management

16. Sales Incentive Programs I Akzo Nobel
Internal sales incentive scheme, coupled with key clients & guests
“It was a wonderful
invitation program; Over 30 guests from 11 territories attended the event – a lifetime
FIFA World Cup Finals in Germany experience. It’s
All expenses paid trip to Germany include: execution was perfect &
attention to detail
• 2006 FIFA World Cup Hospitality Tickets
extraordinary”
• 2 nights 5* accommodation in match city
• Flights & transfers
Paul Robbins,
• All expenses including 5* meals & drinks budgets International Marketing
• Ground support & event management staff in attendance throughout Manager

17. Contact Details

18. Gregg Harris
Poplar House I 12 Manchester Road I Wilmslow I Cheshire I SK9 1BG
t: +44 (0) 1625 540 503 f: +44 (0) 1625 540 502 m: +44 (0) 7816 272 804
w: SPORTFIVE.com
e: gharris@activesportsmarketing.com