1. get inspired. see your stylist.
redken.com
HAIR BY GUIDO
STYLE PORTFOLIO.
2. Guido'Spassion for hairstyling started at a young age. In the
80s, he trained at Vidal Sassoon in London and then worked
at Clifford Stafford where he went on his first photo shoot and
discovered a career as a fashion hairstylist.
Today, Guido is considered one of the world's most inventive,
conceptual hairstylists. His radically expressive styles can be seen
on the runways in New York, Milan and Paris, and in top advertising
campaigns and editorial work for such noted magazines as Italian,
French, British and American Vogue, W, Allure, and POP.
Guido's clients include a Who's Who list of fashion's most elite
designers including Balenciaga, Calvin Klein, Donna Karan, Fendi,
Gucci, Louis Vuitton, Luella Bartley, Marc Jacobs, Missoni, Miu
Miu, Prada, Ralph Lauren, Versace and Lanvin.
Guido exclusively uses Redken products in his hair creations for
international runway shows and editorial photo shoots.
"Hair is a key element of every look whether it be at a fashion
show, editorial shoot or just on the street. Hair and fashion
are married...you can't have one without the other." – GUIDO
endless styling possibilities
You know what you want. All-out volume.
Ultra-straight smoothness. Instant, intense
shine. Frizz-free, defined curls. And now it's
easier than ever to get it.
Enlisting the creative expertise of world-
renowned fashion and runway hairstylist
Guido, Redken takes the guesswork out of
product selection…and presents gorgeous,
high-fashion styles that can be yours.
Style Portfolio: It's the latest inspiration from
Redken, the choice of runway designers in
New York, Milan and Paris.
3.
4. GET THIS LOOK:
Apply guts 10 volume spray foam on the roots and
thickening lotion 06 body builder on the ends of
damp hair. Roll hair in various directions with Velcro
rollers. Brush curls out when dry and run a small
amount of outshine 01 anti-frizz polishing milk
through finished style for frizz-free smoothness.
VOLUMEtouch control 05
volumizing texture whip
thickening lotion 06
body builder
clean lift 07
weightless
volume gel
full frame 07
protective
volumizing mousse
contour 08
shaping lotion
guts 10
volume spray foam
"WOMEN ALWAYS LIKE VOLUME
AND SOFTNESS."–GUIDO
STYLIST
FAVORITE
THE VOLUME COLLECTION:
5. outshine 01
anti-frizz polishing milk
satinwear 02
ultimate blow-dry lotion
straight 05
straightening balm
align 12
ultra-straight balm
"STYLE IS INTANGIBLE...
THOSE WHO HAVE IT, HAVE
AN EASE ABOUT THEM.
THEY ARE COMFORTABLE
WITH THEMSELVES."
–GUIDO
GET THIS LOOK:
Apply align 12 ultra-straight balm to damp hair and
blow-dry straight. Spray fabricate 03 heat-active
texturizer on dry hair and flat iron in 1" sections
working from the bottom to the top of the head. Finish
with workforce 09 flexible volumizing spray to control
fly-aways and add frizz-free, shiny control.
THE STRAIGHT & SMOOTH COLLECTION:
STRAIGHT&
SMOOTHSTYLIST
FAVORITE
6. glass 01
smoothing serum
vinyl glam 02
mega shine spray
"I DO HAIR THAT WOMEN DESIRE...
FEMININE, SEXY STYLES THAT HAVE
A LITTLE LIGHTNESS."–GUIDO
GET THIS LOOK:
Apply glass 01 smoothing serum blended with thickening
lotion 06 body builder to damp hair and set with large
Velcro rollers. Brush curls out when dry and spray with
vinyl glam 02 mega shine spray for instant, intense shine.
THE SHINE COLLECTION:
SHINESTYLIST
FAVORITE
7. water wax 03
shine defining pomade
rewind 06
pliable styling paste
electric wax 11
shine fused texturizer
rough paste 12
working material
hardwear 16
super strong gel
concrete 22
cement paste
"DON'T BE AFRAID TO TRY NEW
LOOKS. EXPERIMENT WITH
PRODUCTS AND HAVE FUN WITH
YOUR HAIR."–GUIDO
GET THIS LOOK:
Apply contour 08 shaping lotion to damp hair
and blow-dry with a small round brush for lift.
Define and dishevel dry pieces with rewind 06
pliable styling paste.
THE DEFINITION & MOVEMENT COLLECTION:
DEFINITION&
MOVEMENTSTYLIST
FAVORITE
STYLIST
FAVORITE
8. crystal curls 06
defining shine gel
ringlet 07
curl perfector
NEW curl force 17
texturizing spray-gel
"I TRY TO MAKE CURLS AS SEXY, SOFT
AND DESIRABLE AS POSSIBLE."
–GUIDO
GET THIS LOOK:
Apply crystal curls 06 defining shine gel to damp hair
and twist random sections around your fingers for a
spiral effect. Let air-dry and use a small amount of
glass 01 smoothing serum to loosen curls and add shine.
THE CURL & WAVE COLLECTION:
CURL&
WAVE
STYLIST
FAVORITE
9. fabricate 03
heat-active texturizer
spray starch 15
heat memory styler
hot sets 22
thermal setting mist
"REDKEN'S SELECTION OF HEAT
STYLING PRODUCTS IS GREAT FOR
WOMEN WHO LIKE TO CHANGE
THEIR STYLE DEPENDING ON WHAT
THEY'RE DOING."–GUIDO
GET THIS LOOK:
Apply clean lift 07 weightless volume gel to dry
hair at the scalp area. Comb hair into a high ponytail,
spray with fabricate 03 heat-active texturizer and
blast with heat from a blow dryer to create texture.
Spray with quick dry 18 instant finishing spray for
lasting control.
THE HEAT STYLING COLLECTION:
HEAT
STYLINGSTYLIST
FAVORITE
10. Aerosols:
workforce 09
flexible volumizing spray
quick dry 18
instant finishing spray
forceful 23
super strength
finishing spray
Non-Aerosols:
headplay 12
pliable working spray
headset 25
extra strength
finishing spray
"WE COULDN'T LIVE WITHOUT
HAIRSPRAY BACKSTAGE. WE
USE IT THROUGHOUT THE
STYLING PROCESS AND OF
COURSE TO HOLD THE FINISHED
LOOK." –GUIDO
GET THIS LOOK:
Apply satinwear 02 ultimate blow-dry lotion on
damp hair and blow-dry with a round brush working
from the bottom of the head to the top. Brush hair
back from the face into a low ponytail and spray with
quick dry 18 instant finishing spray for maximum
control and frizz-free shine.
THE HAIRSPRAY COLLECTION:
HAIRSPRAYSSTYLIST
FAVORITE
11. No matter what look you want to achieve, go beyond hold and take control of your style with Redken Styling! Each
product in the line has a number that represents the amount of control it provides. The higher the number, the
greater the control. There are three levels of control:
01-05 mild control
Add light support, touchable definition and manageability to any shape.
06-15 medium control
Turn up the texture and flexibility for more structured looks.
16-26 maximum control
Construct strong styles with ultimate, long-lasting results.
For even more styling options, try blending products in your hands or layering one over another on your hair to
create different effects. Use a shine enhancer after you've created volume… smooth fly-aways while you heat
style… and finish off every look with a hairspray to keep your hair looking great. Now that's control!
Log-on to redken.com for more details on STYLE PORTFOLIO.
volume. smoothness. shine. curls.
take control of YOUR style with redken
"WHAT'S EXCITING ABOUT WORKING WITH REDKEN PRODUCTS IS THAT
THERE IS A HUGE RANGE OF DIFFERENT CONTROL LEVELS SO I HAVE
SOMETHING TO USE FOR EVERY STYLE I WANT TO ACHIEVE."–GUIDO
