Globalization to the business world means expansion of their business empire to newer markets. However, globalization and business expansion does not happen overnight. This requires an in-depth understanding of the market, its growth factors and organizational strategies to take on the challenges. In today’s technologically enabled business environment, the secret to success goes beyond agile methodologies and requires adaptability.

1. Industry Expertise: Elements Used in Industry Expertise
Globalization to the business world means expansion of their business empire to newer markets.
However, globalization and business expansion does not happen overnight. This requires an in-depth
understanding of the market, its growth factors and organizational strategies to take on the challenges. In
today’s technologically enabled business environment, the secret to success goes beyond agile
methodologies and requires adaptability. This would give the organizations flexibility to respond to
unforeseen changes in the industry sectors.
Further, the for the production organizations, understanding of the latest market trends and technologies
makes it feasible for their product engineering teams to gain industry expertise. The industry expertise
would enable them to develop cutting-edge products ahead and gain advantage over their competitors.
However, the first and foremost step in the whole process is to understand the market trends. Wikipedia
defines market trend as “the putative tendency of the financial market to move in a particular direction
over time”. Classified as secular, primary and secondary, business organizations identify the market
trends through technical analysis.
Technical analysis is framework which predicts the demand, price and market tendencies of any product.
The business intelligence tools are used to undertake such analysis. Business intelligence provides
organizations with accurate and timely analysis of the enterprise data thus equipping the organizations to
manage the production and sales and gain a competitive advantage. By integrating the various BI tools,
the executives and managers are prepared with concise information, and the end-users also can get a
complete insight into the enterprise data. Further these applications being web based can be accessible
from any location and any machine.
Business intelligence tools can be used reporting of business operations in the form of weekly or monthly
reports, forecasting with the help of historical data, multidimensional analysis and correlating between
various factors. With its interactive dashboards, analytics, exception alerts and automated tools, business
Intelligence not only creates a community of knowledgeable workforce, but also builds a strong
foundation for data integration from numerous enterprise system sources thus seamlessly consolidating
data for the use in creating industry expertise.
A business Intelligence tool definitely gives the product engineering team an edge over their
competitors to identify market trends and technologies. However, this alone does not work to gain
industry expertise. The elements which are required include strong technical knowledge, good product
research and development process, efficient advisory services for identifying the high value opportunities
as well as skills and commitment to deliver.

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