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The New Rules of Digital Engagement: Kickstart Your 2013 Marketing Plan
 

The New Rules of Digital Engagement: Kickstart Your 2013 Marketing Plan

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It’s that time of year! As 2012 comes to a close, it’s a great time to take stock in lessons learned and new emerging best practices in marketing- especially with respect to digital engagement. ...

It’s that time of year! As 2012 comes to a close, it’s a great time to take stock in lessons learned and new emerging best practices in marketing- especially with respect to digital engagement. Emerging channels, data proliferation, and changing consumer preferences leave many marketers overwhelmed. Not to mention the challenge of managing fragmented technology investments.

Join Gleanster for a closer look at the successes, failures, and downright critical strategies that position Top Performers in the winner’s quadrant for 2013.
You’ll learn:
• Critical strategies that should be incorporated in your 2013 marketing plan
• How Top Performing organizations approach digital engagement to maximize success
• How to avoid pitfalls and lessons learned by Top Performers in 2012

Make sure your marketing resolutions for 2013 go from strategy to action.

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  • CMO’s feel unprepared for the amount of complexity they face.

The New Rules of Digital Engagement: Kickstart Your 2013 Marketing Plan The New Rules of Digital Engagement: Kickstart Your 2013 Marketing Plan Presentation Transcript

  • Kickstart Your 2013Marketing Plan with the NewRules of Digital Engagement
  • #AOWEB
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  • • Marketing Lessons Learned in 2012 #AOWEB
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  • Lesson # 1 Marketing Automation is Great… When used appropriately… #AOWEB
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  • • – First Marketing Automation IPO 2012 – Acquisitions• – Usability matters even though it’s very subjective #AOWEB
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  • • – Competitive Parity = Automation & Measurement• 1. Integration 2. Configure a couple templates 3. Content audit 4. 1-2 nurture marketing campaigns 5. Standardized metrics #AOWEB
  • Lesson # 2FragmentedSystems areCrippling Success & Data DrivenDecisions… #AOWEB
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  • Lesson # 3 Big data is not a fad #AOWEB
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  • • – Web Analytics – Social Media – Campaigns – Offer Optimization – Pricing #AOWEB
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  • • – Business Rules – Channel agnostic communications – Web Analytics Data + Offline Data• – Ability to converse with IT – Willingness to seek analytical questions – New roles• – Reporting and analysis in the hands of business users – Real-time #AOWEB
  • Lesson # 4 CMO vs. CIO – Ding! #AOWEB
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  • •• – Justify investments with company objectives• #AOWEB
  • Lesson # 5 Back to basics 4 Cs as important as 4 Ps #AOWEB
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  • • – 1 Billion users on Facebook – Heavy dependence on digital channels• – Key for B2B: Social & … [Email, Mobile, Video, etc.] #AOWEB
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  • Lesson # 6 Armageddon is near and it’s not because of the Mayans… #AOWEB
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  • • New Rules for Digital Engagemen t #AOWEB
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  • Informing 2013 Marketing Plans #AOWEB
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