Gian Luca Cioletti Head, Business Development EMEA Forum Nokia, Nokia Corp. Mob: +358 50 324 3554 E-mail: gian-luca.cioletti@nokia.com

This is my bet!!! What is changing in the apps market and how does it change? What are the trends? What would be the next “big thing”

Who I’m originally from Italy been living for 25 years in Finland degree in Electronic Engineering degree in International Business Management an executive and professional in the Telecom industry, a strategic thinker, a visionary and inspiring Leader, a consumer, a human being with over 16 years of experiences in international business more about me on www.linkedin.com/in/gianlucacioletti

Everything started from the Business market The Business market is a “rich” market The first mobile phones were for Business people the price was 24,000 Finnish Marks in 1987 (approximately EUR 4,560) The world’s first GSM call was made in 1991 and the first mobile “killer app / service” the SMS message was sent in 1992 The second mobile ”killer app /service” was the e-mail, in 2008 the market was estimate for $3,5 billion

… from the Business market to the mass market… The mass market is a “poor” market but… In the emerging markets most of the mobile services are SMS based and to support the business In 2008 the SMS market was $130 billion and expected to be $224 by 2013 In 2006 China Mobile made $100 million in 10 minutes when the chinese year changed and chinese sent over 1 billion SMS. Apple app store: over 100.000 apps, over 2 billion downloads, average price ~ $2, but over 80% of the downloads are free apps Mobile9.com: 5,292,393 members, 760,014 free stuffs, 8,467,612,530 downloads

The Convergence In Platforms PC <=> mobile Apps <=> services Worldmate by Mobimate World Traveller by Psiloc Handy Shell by Epocware (Paragon) Social Network <=> Community

Thanks!!!