FAQ: The Investment Grade Diamond Market Sharanjit Singh Rao of Geminii Limited, London clarifies that "Many private and corporate investors contact us and are unaware of the opportunities we offer. At Geminii, we pride ourselves on the fact that we are transparent and open as we can be about how we operate and how investors benefit from the markets we introduce and offer. This is extended in our documentation - We compiled a FAQ about the Investment Grade Diamond Market when we first started offering options in this sector, and many of our initial investors found it to be comprehensive and worthwhile to learn some basic elements about what is actually on offer because quite frankly when you think of a diamond, investing in one is not the first thing that springs to mind is it?" For further information on Diamond Investing and the benefits on offer please visit www.geminii.co.uk or call 020 7193 1717 to speak to a Consultant today.

1. Frequently Asked Questions: The Investment Grade Diamond Market

2. What is a diamond? …
An extremely hard native crystalline carbon valued as a gemstone, formed through a complex series of
geological processes occurring deep below the Earth’s crust. Approximately 27,000 Kg of diamonds are
produced annually but data suggests a significant decline over recent years, and the decline in supply is highly
expected to continue over the forthcoming years.
How is a diamond distributed? …
80% Rough Diamond Market (Commercial/Industrial Use), 17% Secondary Jewellery Market (Secondary/High
Street Jewellers), 1% Luxury Jewellery Market (Fine Jewellery), 2% Investment Grade Diamond Market
(Investment Purpose).
Who are the leading consumers of diamonds? …
The USA is the largest consumer of diamonds accounting for 35% of sales; however Hong Kong, Belgium, Japan,
China, India, South Africa, and Israel are all widely regarded as significant global diamond hubs. We are
currently seeing a change here with the wealth availability in India and China for example, and this is forecast to
evolve even further in the near future.
What is an investment grade diamond? …
The top 2% tier of all global diamond production, the diamond itself will be classified and graded accordingly
with specific particulars of an achieved status. The 4 C’s are a descriptive explanation of an individual diamond’s
personal characteristics – Carat, Cut, Clarity and Colour, with a higher grading tending to fetch higher returns.
What is a natural fancy coloured diamond? …
An exclusive range of investment grade diamonds where the colour intensity is the underlying investment asset.
How popular are natural fancy coloured diamonds? …
They are becoming especially preferred among savvy investors and investment professionals, alongside
connoisseurs and collectors. They are however incredibly rare, a mere 1 carat is discoverable from every
10,000–100,000 carats of diamonds mined.
How many diamond mines are in operation globally? …
There are a select number of mines positioned across the globe of which approximately 25-30% are currently in
operation and most mines are ageing and past their peak production years. No new diamond deposits or mine
discoveries have been located in over 20 years.
How are diamonds valued? …
Each diamond is individual therefore exact valuations can prove difficult however confidently strong valuations
can be achieved using a number of international tools which Geminii will provide details. Geminii actively ensure
that all investing clients receive a valid and viable valuation bi-annually. In addition, we also aim to provide
relevant market information and updates during transitional periods as a sign of our ever increasing
transparent integral values.
What average ROI can I expect per annum? …
General consensus suggests an approximate 15-20% annual capital growth appreciation is currently being
achieved, however towards the early half of the last decade a clear 25% appreciation was visible and prices and
values were adjusted accordingly. It is strongly suggested that prices and values are fast returning to this
Frequently Asked Questions ©

3. spectrum as a result of the ever increasing demand matched with a diminishing supply. In the first 6 months of
2010 an average 17% increase in ROI within the investment grade diamond market was documented whilst
leading authorities within the market illustrated approximately 27% during the whole of 2010. Since there have
been numerous increase hikes in price with larger rarer options illustrating surges in the region of
approximately 45%.
What is the market liquidity level like? …
Market data undoubtedly suggests that this market possesses liquidity and we have actively managed to secure
profits. In 2009 the FT reported the industry was estimated with a value of 20 Billion USD of which diamond
investing constituted 750 Million USD. This is widely expected to constantly increase over the coming years.
What are the primary benefits? …
Diamond investing is expressively seen as a tangible important hedge against traditional inflationary related
investments so they provide flawless safe-haven qualities, similar to those of gold. They also provide
immaculate dual-growth possibilities whilst consistently remaining uncorrelated to traditional investing arenas.
They are able to provide dual-growth as a prime result of the disconnection to traditional investing sectors, and
consistently illustrate solid growth patterns throughout both buoyant prosperous periods alongside and as
importantly, throughout weaker turbulent periods.
Is there a live traded market for investment graded diamonds? …
At present a number of leading institutions are currently in the process of strongly considering implementing a
live traded market both for real-time trading and/or a futures market. A series of private trading platforms have
recently launched and are able to seek prospective private and institutional buyers via an online live service.
Why have I never heard about the investment grade market before? …
It is still extensively regarded as a ‘below the radar’ activity so entry levels are achievable where previously they
were extremely limited to a selection of distinct groups. Geminii have ensured that this market is now available
to investors on all levels at a variety of investment levels. There are no minimum or maximum investment levels,
we actively search, find and allocate an investment prospect which balances and meets your investing criteria
adding constant benefit from our bespoke service.
Why should I buy an investment grade diamond in comparison to a listed diamond mining
stock or share? …
The stock or share price is correlated directly to the actual underlying asset itself, alongside a variety of external
factors. With an investment grade diamond, you are investing in to the physical asset directly and as a result
are able to diversify your portfolio and change the way you invest by obtaining overall ownership of the
underlying asset itself. Physically owning an investment grade diamond especially depicts a non-correlated
engagement with the same factors that directly affect the price of a trading diamond mining stock.
Would my investment have an expiry date? …
An investment grade diamond does not have an expiry date. They can be held indefinitely and the greatest
levels of appreciation are achieved during the longer term holding periods. Nonetheless as this is physical direct
asset ownership you are in complete control and have the final decision on whether you decide to liquidate your
investment on a shorter to medium term should you wish. This will not result in any additional charges as may
be the case with other investments.
Why are you offering me investment opportunities like this rather than larger institutional
buyers? …
Frequently Asked Questions ©

4. Institutional buyers tend to primarily focus on larger carat weight/size investment grade diamonds of a certain
calibre and classification. We are offering the prime opportunity to private investors to become involved in a
unique, stable and successful market which you may ordinarily not have been available. We do nonetheless
trade with and arrange acquisitions for institutional and corporate clientele, searching for specific investment
options.
How can I assure that I am not investing in conflict or blood diamonds? …
Geminii enthusiastically and passionately supports the Kimberley Process Certification System and trades in
compliance with the United Nations regulations on the subject. We only provide certified investment grade
diamonds that can be verified by the relevant authorities. Geminii also work closely with the GIA, IGI
Worldwide, HRD and EGL certification grading agencies and authorities to ensure the relevant legal and moral
responsibilities have been adhered to and achieved in a compliant manner.
How do I know the diamond is genuine? …
All certified diamonds are accompanied by a grading report from a leading international institute. This grading
report illustrates the components and individual features of the diamond itself and in turn is required for all
ethically sourced diamonds. The Institute will be in a position to confirm the diamond is genuine by a specific
serial number which is also laser inscribed on the actual physical diamond itself.
How can I sell? …
Either by appointing Geminii as an agent to find a buyer or directly to a jeweller or auction yourself. Select
auctions are also a possibility as are allocating a direct purchaser (connoisseur or collector) yourself. The
options are not bound or limited as they would be in some other investment options for instance.
What is the investment process? …
Firstly you discuss the opportunities available with one of our consultants who will in turn after a consultation
propose a series of viable offerings which are able to meet your criteria and requirements whilst being able to
demonstrate viability and sound investment proposal. You will then in turn be sent the relevant particulars on
the proposed investment offerings in question where upon a further consultation an option will be decided upon
and the corresponding paperwork will be generated and released for your review and attention. Once you have
returned the application form along with the necessary ID requirements and your payment has successfully
cleared you investment asset will be delivered directly to your door.
How is my investment delivered? …
The diamond will be accompanied by the certificate and will be delivered to you in person. During the
transitional and logistical periods your investment will remain fully insured against any possible issues. Our
consultants will arrange with you a time and a place that suits you and an ID will need to be provided for
security purposes. Once acceptance of the diamond has been made, it is then your responsibility and should be
insured. Should you not wish to take actual physical delivery a secure storage facility can be arranged, please do
liaise with a consultant directly surrounding arrangements for this should you not wish to physically accept
delivery.
How can I invest? …
Geminii are widely recognised as an industry spearhead and principal in the Global Alternative Asset Investment
Market and have the necessary attributes, achievements and qualities to provide impartial advice surrounding
this particular investment field. We will also guide you through the process step-by-step regardless of whether
you are a novice or experienced investor.
Frequently Asked Questions ©

5. Who should I contact? …
Geminii Limited
Kemp House, 152-160 City Road, London, EC1V 2NX
Telephone: +44 (0) 20 7193 1717
Website: www.geminii.co.uk
Email: mail@geminii.co.uk
DISCLAIMER: The Company does not offer or operate any form of collective investment scheme, nor can the Company or any employees or representatives
offer any form of investment advice whatsoever in these areas. The Company is not regulated by the Financial Services Authority. The purchasing of Global
Alternative Asset Investments is an unregulated activity and should only be considered by those who are comfortable making their own investment decisions.
Investors should seek to rely solely upon their own research and due diligence when purchasing Global Alternative Asset Investments. Past performance is not
a guide to the future and as with any investment, the value may go down as well as up and you may not get back the original amount invested. Any opinions
regarding future returns and opinions expressed are based upon the Company’s own forecast and should not be relied upon as indicating any guarantee of
return for any investment. Except where otherwise stated, the source of all information is the Company. Geminii Limited is Registered in England & Wales:
07749775 and VAT Registered: 122093256. This documentation and contents is the property and for the sole purpose of Geminii Limited © 2011-2013
Frequently Asked Questions ©