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Portfolio Geert Ploeger Ingo Mettes
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2. Stichting AAP. Cartridge unfriendly fax to let companies send their empty cartridges for recycling. ADCN (Silver).
3. Amstel Beer. With A. van Woensel & F. van Tongeren, Doom & Dickson. Epica 2004 (silver), nomination ADCN 2005 en Cannes Lions 2005.
4. Instructor: ‘I just had to stop you there...
Now what did you do wrong?’
www.geertploeger.nl
Amstel Beer, With A. van Woensel & F. van Tongeren, Doom & Dickson. Epica 2004 (silver), nomination ADCN 2005 and Cannes Lions 2005.
5. Dierenasiel Groot Amsterdam. Guerrilla on 42 locations in the center of Amsterdam.
‘In de goot’ states that dogs are not allowed to shit on the pavement. They’ll have to use the gutter for that.
‘Goot’, which means gutter is also a Dutch word for being down or depressed.
6. Paaldans & Striptease Academy.
‘Poledancing, you’ve got it in you. Check poledancing.nl for a course with Kim Holland and worldchampion Denise Mulder. Nomination ADCN 2004.
7. ‘Well little girl, this is your lucky day...’
‘Danoontje now has an offer, you get two for free..!’ ‘Ooh!?’
(Girl giggles): ‘Thank you!’
www.geertploeger.nl
Danoontje. Young & Rubicam.
8. www.geertploeger.nl
Lucky Strike. Promotion film for the introduction of the ‘1916’-cigarette. The storyline takes us through the history of the world
and tells us that there’s really only one thing that matters: the invention of the Lucky Strike cigarette with its toasted Burley tobacco. Greycells.
9. Selfpromotion during the ‘ADCN Kijkdagen’
To have your work seen by the jury, it has to be made and published. We ran this ad in the cheapest magazine we could find, so that we could have our ad seen
by the creatives of the jury (our target audience). The ad said ‘Dear readers of Folia, never mind this ad, it is meant for rthe creatives at the ADCN Kijkdagen.’
Then our meassge was: ‘Call and book us, Ingo Mettes & Geert Ploeger, freelance creative team’.
10. ‘...So in case of traffic jams, stay in your own lane.
‘It may seem strange, but during rush hour... ...this is daily behaviour on our roads.’ It reduces traffic jams.’
‘...So when the ‘rush hour lane’ is open, use it.
‘It may seem strange, but during rush hour... ...this is daily behaviour on our roads.’ It reduces traffic jams.’
www.geertploeger.nl
VanAnaarBeter.nl. Publicis, San Accent 2008.
11. ‘...Gain speed before entering the highway traffic.
‘It may seem strange, but during rush hour... ...this is daily behaviour on our roads.’ It reduces traffic jams.’
‘...So in case of a small accident, find the nearest
‘It may seem strange, but during rush hour... ...this is daily behaviour on our roads.’ parking lot. It reduces traffic jams.’
www.geertploeger.nl
VanAnaarBeter.nl. Publicis, San Accent 2008.
12. (Man is reading about meteorites). ‘With Science
Illustrated, nothing will surprise you anymore.’
(Man is reading about icebergs). ‘With Science
Illustrated, nothing will surprise you anymore.’
www.geertploeger.nl
Wetenschap In Beeld (Science Illustrated). Publicis.