XMPie was founded in 2000 by veterans of Scitex and EFI to integrate print and electronic media and make personalized communications easier. As a growing unit of Xerox, XMPie provides dynamic publishing solutions to print providers, creative professionals, small businesses and enterprises. Its modular product line includes desktop and server-based solutions for variable data printing, cross-media campaigns, and personalized web-to-print capabilities. XMPie uses Automatic Dynamic Object Replacement technology and open APIs to create customized applications and integrate with other systems.

1. XMPie, Inc. 767Third Ave. NewYork, NY 10017
Tel: 212-479-5166 Fax: 212-888-2061
© 2010 XMPie. All rights reserved. XMPie, the XMPie logo, PersonalEffect, uChart, uCreate, uDirect, uEdit, uImage, uPlan, uProduce, uStore, ADOR, X-DOT, XLIM and the slogan“one to one in one” are trademarks
or registered trademarks of XMPie. All other names are property of their respective owners.
FB/R US EN 10-13-10701P49988

2. XMPie® was founded in 2000 by veterans of Scitex and EFI™ who, prior to starting
XMPie, made major contributions to the innovative analog and digital
printing solutions those companies created. They founded XMPie with
a vision to integrate the world of print and electronic media and
make it easier for customers to create and produce personalized
communications. Today, as a growing software business unit of
Xerox® Corporation, XMPie has taken another major step
to integrate the world of publishing and marketing,
providing more value-services to print providers
and better measurement and ROI reporting
capabilities to marketing executives.
The market for high-value, personalized
marketing services, including print, Web,
e-mail, mobile and other new media, is large
and fast growing. XMPie is leading the way
with a commitment to product innovation,
performance and service. XMPie brings
complete, measurable, dynamic publishing
solutions to print service providers, creative
professionals, small-to-medium businesses
(SMB) and enterprise-class organizations.
A Vision to Lead
Variable data printing (VDP), Web-to-print, integrated cross-media publishing, and other
marketing-focused services that use relevant, personalized communications and ­response-
based campaign optimization are dominating the agendas of marketing professionals and
their service providers.
You may already be immersed in this vast sea of individualized communications. Or you
may be evaluating the fastest and most successful strategies for entering this new ocean
of opportunities. Wherever you are, XMPie is your trusted, proven solution.
XMPie’s unique, modular and scalable product line allows you to enter the world of VDP
with an easy-to-learn desktop product, which leverages the Adobe Creative Suite platform,
for meeting many of today’s one-to-one printing requirements. When you want to move
into high-value cross-media campaigns, online stores and marketing portals for driving
personalized communications, XMPie provides a full range of extendable, server-based
solutions.
There are no limitations to what you can do with XMPie. Using Adobe Creative Suite,
you can create powerful designs with unlimited variability, personalized images and
graphics, and data-driven charts and graphs. Then using those elements, you can
deploy highly-effective cross-media campaigns with dynamic Web pages, Response
URLs, personalized e-mails and mobile communications—all driven from a single database,
with one set of business rules. When you use XMPie, all the plans, creative designs and system
investments can be leveraged as your offerings expand and your business grows. Best of all,
every action and event is tracked and measured, and can be refined for optimal campaign ROI.
Regardless of where you are today – or where you need to go – XMPie has the products and
solutions that can take you there, drive your business, and ensure consistent revenue, growth
and profit.
Expand Your reach.
ƒƒ Create one-to-one campaigns that span
print, e-mail, Web and mobile.
ƒƒ Reach customers where they live, in the
manner in which they choose.
ƒƒ Use variable images, graphics and
messages to cut through the clutter and
hold your target’s attention.
Bring relevancy to
Your Marketing.
ƒƒ Leverage data to tailor messages to
each recipient.
ƒƒ Foster loyal relationships with relevant,
personal communications.
ƒƒ Customize graphics to attract attention.
Deliver Measurable results.
ƒƒ Create campaigns with built-in response
tracking tools.
ƒƒ Adjust messaging, offers and media based
on results.
ƒƒ Provide reports that justify and drive
marketing investments.
Technology that Grows as
Your Business Demands
XMPie’s open architecture and scalable
product configuration let you launch into
the business of dynamic publishing at any
point you choose. Then, you can continually
expand your capabilities – without
sacrificing your investment.
PLAN
PRODUCE
CREATE
Variable Data
Print
www
Web, E-mail
& Mobile
Personalized
Web-to-Print
www

3. PersonalEffect™
Powerful, Extendable, Server-Driven Cross-Media Marketing
Every business is different. The volume of work, complexity of campaigns, and response
time needed to complete a job all come into play when determining the solution that
is right for your operation. Available in Solo and Cluster server editions, PersonalEffect
is your professional cross-media marketing, Web-to-print and variable data print
production solution. It allows you to create, produce, deploy, track and measure one-
to-one communications across all channels – print, e-mail, Web and mobile. Interactive
Content Ports (ICPs), another element of PersonalEffect’s core technology, offer
consistency across all new media. For tracking and response optimization, the integrated
uProduce™ Marketing Console provides detailed information on events and actions,
providing flexibility to adapt campaigns for maximum ROI.
PersonalEffect Solo provides a comprehensive suite of modular, scalable tools in one
single server solution. For small-to-medium businesses (SMBs), print providers and
marketing services providers, PersonalEffect Solo is ideal for design, implementation,
management, and tracking and measurement of VDP, personalized Web-to-print
applications and cross-media campaigns.
PersonalEffect Cluster is a robust, extendable line of fault-tolerant servers that delivers
the full power of XMPie solutions to enterprises, operations serving enterprise clients,
and large-scale marketing service providers with high-volume, one-to-one needs. In
addition, the solution features two components – uProduce Director and uProduce
Extension Servers – to help manage production and maximize processing speed.
uStore®
Personalized Web-to-Print
A self-contained add-on application that seamlessly integrates with PersonalEffect,
uStore allows print providers, creative agencies and corporate marketing departments
to quickly set up branded, e-commerce-enabled, online stores and marketing portals for
multiple internal or external customers, without involving programmers. You can tailor
the pricing, preferences, permissions, design customization and print parameters to fit
each user, maintaining brand consistency while capitalizing on local channel market
opportunities. You can create and deploy sites right out-of the-box, driving print and
e-mail campaigns complete with shopping cart and e-commerce modules, or use
XMPie’s API-driven custom Web architecture to create custom
digital storefronts and portals.
XMPie’s ADOR®
Technology
The key to XMPie software is Automatic
Dynamic Object Replacement (ADOR)
technology. ADOR objects are the data
variables for each individual recipient. Once
defined, ADORs can simply be placed into any
media design as if they were text or an image.
For example, if you are designing for a cell
phone provider that categorizes its customers
by phone usage and cell phone model,
each of these variable pieces of information
can be designated ADORs and will change
automatically in the design for each recipient.
ADORs are the key to cross-media as they are
media-independent and hide all of the details
about logic, rules and data. They cleanly
separate the design and data-programming
disciplines, making creating and producing
personalized documents that much simpler.
Open API Architecture
Combines Power, Flexibility
and Scalability
Dynamic publishing technology is constantly
changing, and you need the ability to change
with it. Unlike other solutions, XMPie’s
product architecture is designed using Web
Services Application Programming Interfaces
(APIs) that be can used to develop new,
custom-made applications that seamlessly
integrate with workflow technologies
and third-party databases – both today’s
and tomorrow’s. In addition, many XMPie
products are available with Software
Development Kits (SDKs), including ASP .NET
and C# coding samples, that integrate custom
Web interfaces with other systems to
drive the variable applications.
5
uDirect®
classic
Easy VDP Personalization
Enter the world of variable messages and
graphics with uDirect Classic. This easy-
to-use desktop software lets you link to
simple data sources, such as Microsoft®
Excel® spreadsheets, and take any static
element in InDesign® – text, images and
graphics – and make it variable.
uDirect®
studio &
uDirect®
premier
Image and Data-Intensive VDP
For a more powerful, all-in-one desktop
VDP solution, choose uDirect Studio or
uDirect Premier. Both incorporate XMPie’s
exclusive uImage for advanced variable
data image and graphics personalization,
and uChart for design-rich, data-driven
graphs and charts. uDirect Premier has the
additional capability of uPlan™ for more
complex and custom database business
rules. Give your communications more
impact and relevance with these powerful
variable data print offerings.
Getting started with VDP, Personalized Web-to-Print and
Cross-Media Marketing has never been easier
XMPie’s open architecture lets you start anywhere, add capabilities and protect your investment along the way
uImage®
Image and Graphic Personalization
Use XMPie uImage to create impressive
variable data-driven documents with
stunning, seamlessly embedded
personalized images and illustrations.
Designers working with Adobe Photoshop®
and Illustrator® can produce powerful,
visually-rich, personalized image and
graphic templates and effortlessly merge
them into XMPie publishing—in print
and online. Providing even more control
and customization, you can select which
template to use for each recipient, allowing
you to use completely different visuals for
different recipient profiles.
uChart™
Design-Rich, Data-Driven
Charts and Graphs
Like uImage, XMPie uChart helps you
produce campaigns that incorporate
visual data – but this time represented
as personalized charts. Whether you use
financial data, regional data, or virtually
any type of business data, uChart gives
you the tools needed to graphically
communicate your message.
world.energy
100
175
250
325
400
MONTHLY THERM USAGE
This Year Last Year
MARFEBJANDECNOV
World Energy
PO Box 12345
San Diego, CA 12559
1.888.POWER 4U
1.888.562.1234
World Energy
PO Box 12345
San Diego, CA 12559
* 1 5 0 0 5 6 5 5 9 6
Account # 358-442-75-29 3
Timothy Anderson
15668 Cerasus Avenue
Malibu, CA 12895-8521
* 1 5 0 0 5 6 5 5 9 6
www.worldenergy.com/account
Average Daily Cost
2008 $8.00
2007 $7.60
2006 $5.89
Average Daily Therms
2008 8.92
2007 10.20
2006 9.56
Total Degree Days
2008 987
2007 1,105
2006 1015
Meter Reading -- Meter Number 5658988
Current: 5871 Estimated Reading - March 23, 2008
Previous: 6872 Actual Reading - February 7, 2008
255 x 1.015 BTU Factor = 258.28 Therms
RESIDENTIAL HEAT SERVICE
Delivery Charges
Monthly Customer Charge 8.99
First 20 Therms 20 @ $0.15688 3.59
21 - 50 Therms 30 @ $0.0823 1.75
Over 50 Therms 206.35 @ $0.002 7.58
Natural Gas Cost
214.2 Therms x $0.83 135.78
Taxes
Utility Fund Tax $254.66 @ .1% 6.59
TOTAL AMOUNT DUE: $198.23
BILL DATE 3/08/2008, DUE 3/31/2008
Your Current Bill is $198.23 due by 03/31/2008
To sign up for Budget Plan
Pay 98.00 and check here ________
Services For:
Timothy Anderson Account 358-442-75-29 3
Payment Information
Previous Balance 194.35
02/29 Late Payment Fee 25.00
Total Payments and Balances $219.35
For services at the following location:
15668 Cerasus Avenue, Malibu
Visit the “My Account” section on
worldenergy.com to conveniently:
Pay your bill•
Sign up for e reminders•
Start a budget plan•
Schedule automatic payments•
View usage history•
Total Due by 3/31/08
$417.58
ANDERSON ENERGY PROFILE
PLEASE DETACH AND RETURN WITH PAYMENT
world.energy
world.energy
world.energy
World Energy
PO Box 12345
San Diego, CA 12559
1.888.POWER 4U
1.888.562.1234
World Energy
PO Box 12345
San Diego, CA 12559
* 1 5 0 0 5 6 5 5 9 6
Account # 145-236-46-74 9
Anthony Jacobs
475 Millan Way
San Fransisco, CA 12895-8521
* 1 1 0 2 3 6 4 5 9 2
www.worldenergy.com/account
Average Daily Cost
2008 $6.00
2007 $7.60
2006 $5.50
Average Daily Therms
2008 4.92
2007 5.20
2006 6.56
Total Degree Days
2008 955
2007 899
2006 855
Meter Reading -- Meter Number 4658879
Current: 5871 Estimated Reading - March 23, 2008
Previous: 6872 Actual Reading - February 7, 2008
255 x 1.015 BTU Factor = 258.28 Therms
RESIDENTIAL HEAT SERVICE
Delivery Charges
Monthly Customer Charge 6.88
First 20 Therms 20 @ $0.15688 2.59
21 - 50 Therms 30 @ $0.0823 3.56
Over 50 Therms 206.35 @ $0.002 2.36
Natural Gas Cost
214.2 Therms x $0.83 115.23
Taxes
Utility Fund Tax $254.66 @ .1% 6.52
TOTAL AMOUNT DUE: $136.19
BILL DATE 3/08/2008, DUE 3/31/2008
Your Current Bill is $136.19 due by 03/31/2008
To sign up for Budget Plan
Pay 71.00 and check here ________
Services For:
Anthony Jacobs Account 145-236-46-74 9
Payment Information
Previous Balance 89.35
02/24 -89.35
Total Payments and Balances $0.00
For services at the following location:
475 Millan Way, San Fransisco
Visit the “My Account” section on
worldenergy.com to conveniently:
Pay your bill•
Sign up for e reminders•
Start a budget plan•
Schedule automatic payments•
View usage history•
Total Due by 3/31/08
$136.19
JACOBS ENERGY PROFILE
PLEASE DETACH AND RETURN WITH PAYMENT
100
175
250
325
400
MONTHLY THERM USAGE
This Year Last Year
MARFEBJANDECNOV

4. Create Conversations That Click
Marketing is changing. In today’s world, both B2B and B2C
marketers – and the service providers that support them – must
be able to establish ongoing communications across print
and new media with consistent messages that are relevant to
each recipient. Campaigns must become continuously-refined
conversations, not personal lectures. That takes integration.
To be effective, each touch point needs to be viewed not as an
isolated event, but part of a strategic, integrated communications
plan. Given that, the challenge lies not in whether to adopt
variable cross-media as a strategy, but in how to implement it
­cost‑effectively and in a way that allows you to expand your reach,
bring relevancy to marketing, and deliver increased results.
By bridging the gap between
digital print and new media,
XMPie is revolutionizing the way
marketers create, implement,
measure and refine one-to-one
campaigns. XMPie’s exclusive
technology makes it possible
to track an entire cross-media
campaign from a single database.
With each contact – across print, e-mail, Web and other new media
– information is collected and instantly updated. This powerful
capability provides new opportunities to continue the dialogue
and provide meaningful follow-up within ­moments of a customer
or prospect interaction. Updates made in a Web form can be used
to drive dynamic Web content, prompt a phone call from a sales or
customer service representative, or be ­immediately available for the
next wave of a print campaign.
Fulfillment Delivery
Personalized Packaging
Follow Up – RURL
Satisfaction
Survey
Redeploy as Two-Year Phone Contract Date Approaches
Two-Year Client Retention
Mailing Program
E-mail
Direct Mail
Response URL
Website
Mobile
Integrated, Interactive Cross-Media Campaigns
By combining direct mail, e-commerce and e-mail marketing with Response URLs, custom packaging and
post-sale personalized customer surveys, a targeted, response-generating campaign can be implemented and
optimized for maximum ROI. Response URL (RURL) is XMPie’s terminology for an integrated cross-media response
mechanism. By contrast, a Personalized URL (PURL) is more generic and sometimes relates only to a personalized
website that may not be integrated with any other media (e.g. print, e-mail or Web) in a campaign.
Talk with your customers,
not at them
To learn more about the full line of XMPie products or
to try a free trial of XMPie uDirect Classic,
visit www.xmpie.com, call (212) 479-5166 or e-mail info@xmpie.com.
Ensuring your success
in the business of one-to-one
A Community of Users
As an XMPie customer, you’ll have
the opportunity to participate in the XMPie Users Group, an assembly of
users that meets and openly shares knowledge, experiences, improvements
and tips for developing successful variable data campaigns. Through
interactive forums, an online library, an annual user conference and
other programs and activities, you’ll have access to the most up-to-date
information about best practices, products, services and technologies.
Find out more about the XMPie Users Group at www.xmpieusers.org.
Maximize Your XMPie Capabilities
XMPie’s Customer 1to1 Business
Development Program includes
a portfolio of training materials,
webinars, sample applications
and other marketing support materials to help customers fully leverage their
capabilities in variable data print, personalized Web-to-print and cross-media
marketing.
XMPie Marketplace Gets You Ready to Go
The XMPie Marketplace website provides“ready-to-go”uImage Adobe
Photoshop and Illustrator templates, with all required XMPie print and
Web ­assets, for development of attention-getting, sales-generating
­communications. Best of all, the images and graphics are royalty-free and
can be used how you like, as often as you like. Visit the XMPie Marketplace
at http://www.xmpie.com/marketplace.