http://www.fraseralexander.co.za/services.php | Fraser Alexander is a proudly South African company that’s been a global competitor in the mining services industry for the past 100 years. The company also has big plans for the future and is determined to continue to expand the range of services offered to clients. They also want to continue making significant socio-economic contributions to disadvantaged communities.

1. A South African company,
competing globally

2. F
raser Alexander celebrated
100 years in the South
African mining industry
last year, and is looking
to continue its journey
through service expansion in the
mining and industrial value chains,
while continuing its socio-economic
contribution to communities.
The company’s ability to read
mega-trends and anticipate their
impact; diversify and reinvent itself
continuously; and offer a full range
of relevant services, which currently
include mining, mineral processing,
waste deposition management,
water treatment and management,
mine rehabilitation and related
construction services, has led it
to the market-leading position it
currently holds. Chief Executive
Officer, Jaap Nel attributes the
business’s impressive longevity to a
number of factors.
“There’re a number of aspects we
see as core to the longevity of Fraser
Alexander and the first of these
is deep specialisation in market-
relevant disciplines,” he said. “There
is a culture within Fraser of nurturing
an entrepreneurial spirit and a very
strong focus on innovation within
the organisation.
“Within each division the focus
on specialisation combined with
effective collaboration between
various divisions, and beyond with
clients, partners, suppliers and
communities enables us to deliver
solutions to the more complex
Written by: Matthew Staff
Produced by: Francesca Birkenhead >>>
A South African company,
competing globally
FraserAlexander
The proudly South African mining company
celebrated its centenary in 2012, and is
already looking forward to further success
over the next 100 years
2

3. problems our clients face. In the
process we identify and scale
relevant innovations into equally
innovative solutions to address
these challenges”.
Fraser Alexander is the only
company on its market to operate
across the full value chain in mining
and related industries; a robust
strategy that Nel and his leadership
team are driving forward.
Tracking trends
The company’s five divisions are key
to building specialisation in relevant
fields, sourcing innovation and,
subsequently, delivering the quality
solutions that Fraser Alexander is
renowned for.
“It is critical, if you are to stay
relevant in your market, to monitor
and respond to emerging trends
in a proactive way,” said Nel. “The
company is very good at tracking
mega trends and market dynamics,
analysing the impact of these on its
clients’ businesses and developing
solutions that reflect the challenges
across the mining and industrial
sectors.”
One such trend was the issue
of the emerging impact of acid
mine drainage (AMD) and seriously
contaminated industrial effluent on
the country’s water quality.
“We saw this crisis coming in the
mid-2000s and have been working
on that project since 2008,” Nel
explained.
“We responded by expanding our
3
Mine, South Africa

4. www.mashova.com
Riding
You don’t get to be around for 30 years without being exceptional.
Or by being complacent about your success. Which is why we never stop pushing
forward. To this day, every machine we provide is meticulously maintained to ensure
optimal performance on your site. Every staff member is rigorously trained, making
them an asset to your project. And every solution we develop caters to the exact needs
of your project.
We get it right. - And because we do we can ride out with pride every single day.
ADT’S • EXCAVATORS • WHEEL LOADERS • GRADERS • ROLLERS • WATER CARTS • TLB’S
Celebrating 30 years of excellence
International HQ • Tel: +27 (0) 13 752 4420 • E-mail: International@mashova.com
Mozambique HQ • Tel: +258 (21) 731 361 • E-mail: Mozambique@mashova.com

5. Visit us online:
Mashova
This year, Mashova celebrates 30 years of
exceptional service. And in true Mashova
fashion, we shall continue to deliver the
value that makes us a preferred supplier
of premier companies such as Fraser
Alexander.
The Mashova value offer is characterised
by a significant reduction in the risk
of equipment breakdown on site. We
undertake frequent, rigid inspections
of all our equipment to ensure they
remain in pristine condition and our fleet
is constantly updated with a computer
forecasted replacement programme.
In addition our employees are committed
to providing our customers with the finest
service in the industry. Staff members are
trained and developed on a continuous
basis and our operators attend a yearly
refresher course to ensure they provide
specialised expert service when operating
on your site.
Mashova. Pushing Forward.
Email: international@mashova.
com / mozambique@mashova.com
Supplier Profile
water and waste water treatment
offering beyond the water and
sewerage treatment facilities we
had operated and maintained for
many years, to include influent
and discharge water treatment
capabilities.
“Our AMD and mine impacted
water (MIW) technologies are state-
of-the art and their application deals
with these important challenges
more effectively than traditional
approaches; at the same time,
lowering operational costs and
residue quantities.”
Forming relationships
To ensure the impact of the
specialist divisions within Fraser
Alexander, the company also places
FraserAlexander
The local company, competing globally
5
Jaap Nel, CEO
without being exceptional.
. Which is why we never stop pushing
de is meticulously maintained to ensure
ff member is rigorously trained, making
on we develop caters to the exact needs
ride out with pride every single day.
ADERS • ROLLERS • WATER CARTS • TLB’S
lence
mashova.com
mashova.com

6. 3Q Mahuma Concrete
is situated in your area to supply you, our valued
client, with Quality concrete in the right Quantity,
Quickly! We are a BEE compliant company focusing
on commercial and contract Ready Mix in the
provinces of Limpopo, North West, Mpumalanga and
Northern Cape. 3Q Mahuma can also supply you
with on-site batching solutions.
Call or Email for quotations -
for your concrete needs:
014-592 2202 martin@3qconcrete.co.za
Maintenance of diesel &
petrol vehicles fleet specialist
Denzil - +27 (0)76 646 9434
Ramon - +27 (0)83 739 1257/76 054 2908
Cnr. Rietfontein & Gumtree Rds,
Primrose • T: +27 (0)11 822 2200
falconfleet@telkomsa.net
FALCON FLEET
MAINTENANCE
International Private
Investigation Centre for the
Transport Distribution and
Courier Industry
Protecting High Risk & High value
Cargo to ensure customer
satisfaction.
www.sa-network.co.za
Contact Willie: +27 82 552 6453

7. | www.africanbusinessreview.co.za
Visit us online:
3 Q Concrete
Industry: Concrete Services
Services:
• Commercial and contract ready
mixes,
• On-site batch solutions.
Email:
martin@3qconcrete.co.za
FraserAlexander
The local company, competing globally
a large emphasis on the critical
relationships it has formed over the
years with its employees, partners,
suppliers, clients and communities.
“Core to our success is to attract
and retain amazing people with
a very strong entrepreneurial
spirit and with the freedom and
willingness to actually act,” Nel said.
“Our clients value this and engage
us for this ability to think out of the
box and allow us to do so. They
appreciate Fraser Alexander’s
proven ability to identify problems,
often anticipate these, and
proactively find solutions. We tend
to attract partners and suppliers
with similar philosophies.”
7
Supplier Profile
Fraser Alexander
operates across the
full value chain in
mining and related
industries. There is
no other competitor
in our market that
has that full scale of
offerings..”
— Mike Groch, External Communications
Consultant, Fraser Alexander
Graeme Jones, MD - Fraser
Alexander Construction
John Anthony Wates, MD
- Tailings Division
Johan Moolman,
Chief Financial Officer
Richard Aston, MD -
Mineral Processing Division

8. Sub-Saharan Africa but, in terms
of where our clients’ operations
take us, we have opportunities
beyond Africa, as we’ve proven
on many instances. Geographical
diversification is an important part of
our Group’s strategy,” Nel explained.
Fraser prides itself on being a
South African-based group with a
global footprint, and it already has
a strong international foothold as
a trusted partner to global mining
majors from which to build on.
The next 100 years
The focus on specialisation,
collaboration, sustainable initiatives,
globalisation and developing
relationships all pivot on one other
key facet which the company
must maintain in an ever-changing
business climate: the ability
and flexibility to constantly and
quickly reinvent itself in the face of
anticipated change.
Beyond work on the front line,
Fraser Alexander also makes
a concerted effort to carry its
expertise and market standing to
address critical social issues too.
Nel continued: “A dimension that
we’re pushing for is to be a trusted
partner, not just in the industries we
serve, but also in the communities
where we operate and from where
we draw employees.
“From Fraser Alexander’s
perspective there’s a strong
emphasis to look beyond the life of
the mine or industry we serve, and
engage with communities, clients,
partners and suppliers in these
areas and, collectively, to figure out
the best sustainable options that
will ensure the long-term socio-
economic sustainability of these
communities. We have a similar
focus on environmental impacts,
seeking to find the most effective
solutions to ensure the long-
term sustainability of our natural
heritage.”
International expansion
Having built a solid reputation and
profitable business in sub-Saharan
Africa, Fraser Alexander is also
looking to replicate its success
further afield as it moves into its
second century.
“Our primary focus will remain in
FraserAlexander
The local company, competing globally
8
Residue management

9. STATISTICS
9
Nel said: “The entrepreneurial
spirit instilled in Fraser Alexander,
combined with the ability to stay
close to clients, and having a
structured process of scanning the
market place allows us to innovate
very quickly, adapt and reinvent
ourselves.
“It’s difficult to compete on
price, so our strategy is to move
towards partnerships with clients
and outside specialists to deliver
solutions rather than just offer
outsource services.
“It requires integration and a
high level of intellectual input to
be able to do that, but it’s a Fraser
Alexander competency recognised
by a lot of companies.”
In the challenging South African
conditions, Fraser Alexander has
taken the necessary measures to
give effect to these key dimensions
of its strategy.
Nel concluded: “Looking forward,
we’d like to continue to diversify
in the mining and industrial value
chains to become a single source of
total solutions.
“We’re looking forward to the
next 100 years of continuing to
build a very robust, but flexible,
business with the ability to reinvent
continuously, with people remaining
the key to our success. They are our
true competitive advantage”
Visit us online:
Industry:
Mining
Founded:
1912
Headquarters:
Jet Park, Johannesburg, South Africa
Key People/Titles:
Jaap Nel, CEO; Johan Moolman, CFO;
John Wates, MD Tailings; Graeme Jones,
MD Construction; Pieter van Wyngaard,
MD Bulk Mech; Richard Aston, MD
Mineral Processing; Johan Moolman, MD
Water Treatment; Vusi Sibiyat, MD Human
Resources
Products:
Mineral processing, waste deposition
management, water treatment and
management, mine rehabilitation
Employees:
+- 6,412
Website:
www.fraseralexander.co.za

10. e around for 30 years without being exceptional.
cent about your success. Which is why we never stop pushing
every machine we provide is meticulously maintained to ensure
e on your site. Every staff member is rigorously trained, making
r project. And every solution we develop caters to the exact needs
And because we do we can ride out with pride every single day.
S • WHEEL LOADERS • GRADERS • ROLLERS • WATER CARTS • TLB’S
30 years of excellence
52 4420 • E-mail: International@mashova.com
731 361 • E-mail: Mozambique@mashova.com
Fraser Alexander
1 Marlin Road, Jet Park,
Boksburg, Gauteng
Tel: +27(0)11 929 3600
Fax: +27 11 397 4607
fainfo@fraseralexander.co.za
www.fraseralexander.co.za
http://digitalmediamarketing.com/
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