This presentation completed for the Sherwin Williams Vision Group #1 outlines the key components, strategies and tactics auto body shops must consider when designing or improving their website.

3. Your Website
• #1 Reason to build your website is to
be found!
• Your shop’s website is your online/digital lobby
• 5-15 Seconds
• Logical Roadmap
• Call to Action
• Include videos
• Include sign up area for car care tips
newsletter (capture email address and
mobile #’s)
• Include Social Media Connections
• Include Live Chat

4. Your Website
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Include appointment options
Include repair status options
Include reviews and ratings
Include digital ads, promotions and
coupons
Include a Blog
Incorporate Google Analytics
Turn your website into a Social
Media Marketing Tool
We STRONGLY suggest WordPress
You MUST have a Mobile site
strategy

5. Making Sure Your Site Gets Found

6. Your Website is Your On-Line Lobby

7. Call to Actions

8. Why Your Website Needs Videos
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Video dramatically improves your websites
optimization
More people surf the web more than they watch
TV.
Your website is 53 times more likely to appear
on Google's first page if you have video than if
you do not.
Online video delivers 10 times the response rate
than static text and graphics.
89 million people in the United States are going
to watch 1.2 billion videos TODAY!!!!
Consumers who view a product/service demo
video are 85% more likely to purchase.
When video is embedded in an e-newsletter,
click-thru rates increase by 96%.
Web video is 40% more likely to grab attention
than text.
Online video is the fastest growing medium in
the history of the world.

9. Website eNewsletters

10. Integrating Social Media

12. FREE Live Chat
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Chatango
Meboo
JWChat
Cbox
AJAX Chat
phpFreeChat
iJab
AJAX IM

13. Add Repair Status to Your Website

14. Add Reviews and Ratings to Your Website

15. Turn Your Website into a Social Media Tool

16. Add Digital Ads and Promotions

17. Why Every Shop Website Needs a Blog

18. Why Should a Shop Blog?
• Blogging is a method of creating and
publishing conversational content.
• Blogs are an easy to use content
management system. The value is in
the content and ability for companies to
leverage the inherent promotion and
engagement capabilities of the blog
publishing platform.

19. Why Should a Shop Blog?
Blogging offers a few key advantages:
• Easy to use platform to create sharable,
linkable content that addresses specific
prospect and customer interests
• Serves as a “hub” to a hub and spoke
model of content marketing and
promotion
• Creates a HUGE SEO and Social
Media asset – every post is a potential
destination for a link and an entry point
through search engines.

20. What Should a Shop Write About?
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FAQ’s: Collect/write down questions
consumers ask/would ask you. Make
individual blog posts answers to the
questions
Curate: Get information from other blogs
RSS Feeds: Connect to RSS feeds to auto
populate your blog
Guest Bloggers: Ask other to blog
Hundreds of Other Blogging Ideas!

21. Website Analytics

23. HOW DOES YOUR WEBSITE
STACK UP?

38. Why Your Shop Needs a Mobile Site
When people search for information on mobile they
are…
 57% More likely to visit a local business
 39% More likely to call a business
 51% More likely to make a purchase
 1 in 5 visits to a mobile website results in a call to the
business.
 1 in 7 visits to a mobile website results in a visit to the
business’s location.

43. ONLY TWO SHOPS WITH
MOBILE SITES ARE….
…GOLDEN WEST COLLISION
…CONNER BROTHERS

46. • Write down list of what you want to
add/change to your site
• Contact your web designer or a web
designer company to discuss your
wants and needs
• Some of you need news sites
• Some of you will need to add pages,
options to your sites
• Most of you need a mobile site
• As company to put everything in
writing
• Ask for timeline – remember you
need to participate
• Monitor results