In this series, we will examine the pieces of your website that can be showcased to deliver the right information to your website visitors.

1. On your site,
every detail matters.

2. Control the Basics
The first step to a successful website is to optimize everything you
already have.
Just like working with a customer on
your lot, your website needs to
provide customers valuable
information to help them throughout
their research and buying process.

3. Control the Basics
In this series, we will examine the pieces of your website that can be
showcased to deliver the right information to your website visitors.

4. Provide accurate and easily navigable
content for your visitors.

5. Ensuring Your Content is Complete
Are your phone numbers for all departments accurate?

6. Ensuring Your Content is Complete
Are your hours of operation correct?

7. Ensuring Your Content is Complete
Is your inventory easy to navigate, and do you have pictures, video,
and detailed information?

8. Ensuring Your Content is Complete
Do you have a list of services or specials you provide?
Maximize your service opportunities by opting into all relevant campaigns.
Make sure your offline and online promotions are consistent.

9. Your dealership and your customers are always
changing and evolving, and so should your website.

10. Maintaining and Reviewing Site Elements
Review and refresh your content weekly to optimize your site's
SEO value.
Who is responsible for updating your site?

11. Maintaining and Reviewing Site Elements
Monitor your site metrics - traffic, page views, click-through
rates, leads, where visitors come from - to gauge your ROI.

12. Now that your content is accurate and updated
regularly, build your audience.

13. Marketing Your Site to Maximize Your Dollar
Ensure that your URL is short and easy to remember.

14. Marketing Your Site to Maximize Your Dollar
Tip: Save your site as an app on smartphones when customers
come in for sales and service.

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