For the first time the advertisements communicate on a massive scale the possibility to contact Fénix Directo through social media. The claim “Seguro que sí” evokes the confidence and unconcern that means being insured by the company The creative line particularly focuses on smartphones and tablets as ways to reach Fénix Direct FÉNIX DIRECTO ® Seguro que Sí

1.
Fénix Directo launches the “Seguro que sí”
campaign
• For the first time the advertisements communicate on a
massive scale the possibility to contact Fénix Directo
through social media
• The claim “Seguro que sí” evokes the confidence and
unconcern that means being insured by the company
• The creative line particularly focuses on smartphones and
tablets as ways to reach Fénix Directo
Fénix Directo, pioneer company selling car insurance by telephone and internet, will
launch tomorrow, 13th September, a new advertising campaign with an innovative
creative line based on the slogan “Seguro que sí” (“that’s for sure” in English). This
claim wants to evoke the unconcern and confidence that means being insured by the
company and the advertisements show the best insurance offers for cars and
motorbikes.
The creative line particularly focuses on smartphones and tablets as ways to get in
touch with Fénix Directo. They refer to a direct, immediate and easy way to purchase
an insurance policy. Besides, the adverts show the icons of the social networks where
the company is present (YouTube, Facebook and Twitter). As a result, this campaign
becomes the first one to communicate on a massive scale the possibility to contact
Fénix Directo through social media. These channels are other means to get in touch
with the insurance company apart from telephone and the corporate website of Fénix
Directo.
The campaign also includes an interactive button, which is especially useful for the
digital identification of the campaign. This button is very useful for the company’s brand
identity when using Fénix Directo application for smartphones and tablets (available for
devices with Android or iOS operating systems).
The campaign will be broadcasted on television (Telecinco, Cuatro, Antena 3, la
Sexta, Fox, Calle 13, etc.), radio stations (Cadena Ser, M80) and on the Internet
from 13th September onwards. The social networks of the company also have been
adapted to the new creative line. Thus, for example, new adverts are already on its
YouTube channel.

2. About Fénix Directo
Since it was founded in 1991, Fénix Directo is one of the leading companies in the
direct insurance sector in Spain. It is the only company with Quality Management
System consistent with the requirements of ISO 9001:2008, whose scope extends
to all activities and processes. This certification supports the daily work that Fénix
Directo does and shows why its customers rely on the company.
Fénix Directo reached 64 million euros in premiums at the end of 2010. More than
220,000 customers trust the company every day.
Madrid, September 12th 2011
Other sites of interest:
- Web: www.fenixdirecto.com
- Facebook: www.facebook.com/FenixDirecto
- Twitter: www.twitter.com/Fenix_Directo
- YouTube: www.youtube.com/user/FenixDirectoSeguros
For more information:
Laura Gallach Tel. 93.228.67.83
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Seguros’ core business and core markets, (ii) performance of financial markets, including emerging markets,
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