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Analyzing Audience
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Analyzing Audience
1.
ANALYZING AUDIENCE febysandra
2.
TO DISCOVER THE
LISTENERS’ NEEDS AND INTERESTS
3.
Always try to adjust
to the audiences’ needs/concerns
4.
not just to
demonstrate our knowledge. Audience are Self-Centered.
5.
Audience foremost in mind
during speech preparation, presentation
6.
Audience Centeredness • To whom
am I speaking? • What do I want them to know, believe do? • What is most effective way of accomplishing that?
7.
THE PSYCHOLOGY OF AUDIENCES
8.
• To whom
am I speaking? • What do I want them to know, believe do? • What is most effective way of accomplishing that? EGOCENTRICISM
9.
Demographic Analysis • Age •
Gender • Religion • Sexual orientation • Racial, ethnic, cultural background • Group membership
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