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PNU Project
Agenda
• Mission & vision
• SWOT Analysis
• Services
• Service description
• Market survey
• Sales target 2014
• Sales Strategy figures
• Target market verticals
• Sales structure
• Pipeline
• Funnel
• Network design
Mission
Confidentiality
Commitment
Reliability
Vision
to be one of the
top 3
cloud & hosting
providers in
KSA
SWOT
•High competition from
Mobily & STC
•Security threats from
hackers
•Delay from WIPRO will
make us lose customers
•Leads will come from PNU
& Wipro
•Partnership with well s
software companies such
as, SAP, Microsoft CRM
sales force
•Reseller vendors
•Lacking Market awareness
•Capability comparing with
STC & Mobily
•Tire 3 DC
•Wipro technical support
•High security infrastructure
CCTV & Physical security
•After sale support – technical
• PNU, Maksab & Wipro three
strong partners
•Gov trust in PNU Gov DC
S W
TO
Services
Immediate offerings Future Services
.
Immediate offerings
• Caged Collocation
• Shared Collocation
• Secured Collocation
• Standard Collocation
• Cloud , Virtualization
o High availability
o Fault Tolerance
o Load Balancing
o PAAS & SAAS (ERP, CRM,
Sales force, Email etc.)
Services
Shared co-location
Clients with requiring less
rackspace with small number of
servers, Shared colocation will be
a good plan. understanding that
upgrade options are available to
handle growth. Your business can
readily expand to a quarter, half,
full rack or a partial to a full cage.
Secured Co-location
Secured colocation solution by
addressing data security at
high level of your colocation.
Using advance NGFW, IPS and
DDoS Protection to secure
network infrastructure, we take
data protection very seriously.
Services
• Standard Co-location
Standard and Ready racks help
organization for housing of
equipment and or services within
a dedicated ready rack space;
Affordable and Advanced
Infrastructure Technology ready.
SLA
PremiumAdvancedStandardFeatures
 Lockable cabinets
 Cages
 Lockable cabinets Lockable cabinetsSpace
 AC redundant power
 DC is case-by-case basis
 AC with UPS
 DC
 AC or DC powerPower
 24x7 manned security
 Surveillance cameras
 Card access
 Lock and key
 Card access
 Surveillance camera
capability
 Lock and key
 Limited surveillance
camera capability
 Limited card access
Physical Security
 Regular reporting Reporting on Demand Reporting on demandReporting
 24x7
 Escorted access during
weekday business hours
 Access provided based on
emergency needs
Customer Access
 24x7 staffing
 On-site support during
week days business hours
 Support provided bases
on emergency needs
On-Site Support (Hands and
Eyes)
Un-caged rack Caged Rack
One rack 2sqm 3sqm
Power Require 3 Kw/ Rack 3 Kw/ Rack
Setup charges 4500 SAR /rack 4500 SAR /rack
Cost additional space 2,800 SAR Basic Co-loc
Cost additional power 400 SAR/ Kw/rack 400 SAR/ Kw/rack
2,800 SR- monthly 3,250 SR- monthly
Prices
Advanced co-location Half Cabinet Full Cabinet
Cabinet space 20 U 40 U
Connectivity 10mb 20mb
Public IP 5 usable Ips(subnet) 5 usable Ips(subnet)
NR- VLANs implementable One One
NR- of SSL VPN license One One
NR- redundant power cables provided(
16/32/60amp)
One One
Max power consumption 1.5 Kw 3 Kw
Max Heat dissipation allowed 10,000 BTU/ HR 20,000 BTU/HR
DNS hosting policy Update provided 1 Update/ Month 1 Update/ Month
Data center access card One One
Set up cost 3,220 SR 6,750 SR
SLA type Standard Standard
3,250 SR 6,750 SR
Prices
Co-location Unit Unit 1 Unit 2
Cabinet space 1 U 2 U
Connectivity 50 mb 100 mb
Public IP 1 usable IPs(subnet 30) 1 usable IPs(subnet 30)
NR- VLANs implementable One One
NR- of SSL VPN license One One
NR- redundant power cables provided(
16/32/60amp)
One One
Network Portal provided Two Two
Max power consumption 0.15 Kw 0.3 Kw
Max Heat dissipation allowed 2,000 BTU/ HR 4,000 BTU/HR
DNS hosting policy Update provided 1 Update/ Month 1 Update/ Month
Data center access cards One One
420 SR 520 SR
Maksab will have full
Caged environment
MCR- A
• Total racks 188
• Total Racks Maksab: 87
• Rows : AA-AB-AB
MCR- B
PNU commitment to
Maksab
Hosting Company Market Share Total Domains
EXASERVERS.COM 9.1688 % 2,749
DIMOFINF.NET 9.1522 % 2,744
MURABBA.COM 6.634 % 1,989
AMPLEDNS.COM 5.9269 % 1,777
SAHARA.COM.SA 5.8001 % 1,739
ARABSGATE.COM 3.2153 % 964
DN4AR.COM 2.6049 % 781
3JENAN.COM 2.4782 % 743
DI.NET.SA 1.9545 % 586
AWALNET.NET.SA 1.3875 % 416
HYYAT4HOST.COM 1.124 % 337
ARASERV.COM 1.0239 % 307
SHABAKAH.NET.SA 0.9239 % 277
AL-YASSER.COM 0.8538 % 256
NOUR.NET.SA 0.8072 % 242
1 2 Next >> Last >>
market share in KSA
Hosting Company Market Share Total Domains
CYBERIA.NET.SA 0.7938 % 238
AHICT.COM 0.7705 % 231
NASHIRNET.CO
M
0.6304 % 189
ABHAHOST.COM 0.6004 % 180
HAJZ.NET 0.557 % 167
ARABHOSTY.CO
M
0.527 % 158
TL4S.COM 0.5236 % 157
ESAUDIHOST.CO
M
0.5236 % 157
SITESAUDIA.NET 0.4936 % 148
RED-
CHERRY.COM
0.4403 % 132
<< First << Previous 1 2
classified hosting companies
Competitor
Whooffertheco-location&couldservicesinKSA
• Awal provides basic
Co-lo, DR and Vblock
Mobily (KSA) provides
managed basic IaaS , SAAS,
co-lo
Other ISP providers provide
only co-location and
webhosting managed service
•
•
Operation cycle after receive
PO
Process flow
Feedback
loops
Process flow
Handing over project
Project
Preparation
Presale
Implementation
Planning
Project Start-up
Project
Execution
Project
Sustainability
Prospect
Sales lead
Sales project cycle
Process flow
Create opportunity
/Presentation
Proposal
Follow up
Closing
New Lead
Sales Target
8,000,000 SAR
8,000,000
88.45 %
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Achievement 8,000,000
Service Achievement Target
Cage Co-loc 37.50% 1,00000
Share co-loc 6.25% 200,000
Secure Co-loc 12.50% 1,000,000
Standard Co-loc 25.00% 2,000,000
RB 0.00% 0
Sales Q activity
0% 20% 40% 60% 80%
100%
‫األول‬ ‫الربع‬
‫الثاني‬ ‫الربع‬
‫الثالث‬ ‫الربع‬
‫الرابع‬ ‫الربع‬
‫الحكومة‬
‫الشركات‬
‫الصحي‬ ‫القطاع‬‫ة‬
‫الصناعي‬
‫البنوك‬
Potential Market Verticals
Gov
Health Care
Financial
Institute
SME
Corporates
Education
Sales Funnel
NIC
Zain
Aramco
MOI
MOE
MOHE
Service revenue per product
30%
25%
30%
15%
100%
Share co-loc
Standard co-loc
secure co-loc
caged co-loc
Governance
Return to bench for repair Dispatch Support Hub & Spoke Support Dedicated Campus Support
Service Desk Remote Desktop Support
Partner Management Warehouse / Logistics Support
End User Delivery Model

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Projection presetantion

  • 2. Agenda • Mission & vision • SWOT Analysis • Services • Service description • Market survey • Sales target 2014 • Sales Strategy figures • Target market verticals • Sales structure • Pipeline • Funnel • Network design
  • 4. Vision to be one of the top 3 cloud & hosting providers in KSA
  • 5. SWOT •High competition from Mobily & STC •Security threats from hackers •Delay from WIPRO will make us lose customers •Leads will come from PNU & Wipro •Partnership with well s software companies such as, SAP, Microsoft CRM sales force •Reseller vendors •Lacking Market awareness •Capability comparing with STC & Mobily •Tire 3 DC •Wipro technical support •High security infrastructure CCTV & Physical security •After sale support – technical • PNU, Maksab & Wipro three strong partners •Gov trust in PNU Gov DC S W TO
  • 6. Services Immediate offerings Future Services . Immediate offerings • Caged Collocation • Shared Collocation • Secured Collocation • Standard Collocation • Cloud , Virtualization o High availability o Fault Tolerance o Load Balancing o PAAS & SAAS (ERP, CRM, Sales force, Email etc.)
  • 7. Services Shared co-location Clients with requiring less rackspace with small number of servers, Shared colocation will be a good plan. understanding that upgrade options are available to handle growth. Your business can readily expand to a quarter, half, full rack or a partial to a full cage. Secured Co-location Secured colocation solution by addressing data security at high level of your colocation. Using advance NGFW, IPS and DDoS Protection to secure network infrastructure, we take data protection very seriously.
  • 8. Services • Standard Co-location Standard and Ready racks help organization for housing of equipment and or services within a dedicated ready rack space; Affordable and Advanced Infrastructure Technology ready.
  • 9. SLA PremiumAdvancedStandardFeatures  Lockable cabinets  Cages  Lockable cabinets Lockable cabinetsSpace  AC redundant power  DC is case-by-case basis  AC with UPS  DC  AC or DC powerPower  24x7 manned security  Surveillance cameras  Card access  Lock and key  Card access  Surveillance camera capability  Lock and key  Limited surveillance camera capability  Limited card access Physical Security  Regular reporting Reporting on Demand Reporting on demandReporting  24x7  Escorted access during weekday business hours  Access provided based on emergency needs Customer Access  24x7 staffing  On-site support during week days business hours  Support provided bases on emergency needs On-Site Support (Hands and Eyes)
  • 10. Un-caged rack Caged Rack One rack 2sqm 3sqm Power Require 3 Kw/ Rack 3 Kw/ Rack Setup charges 4500 SAR /rack 4500 SAR /rack Cost additional space 2,800 SAR Basic Co-loc Cost additional power 400 SAR/ Kw/rack 400 SAR/ Kw/rack 2,800 SR- monthly 3,250 SR- monthly
  • 11. Prices Advanced co-location Half Cabinet Full Cabinet Cabinet space 20 U 40 U Connectivity 10mb 20mb Public IP 5 usable Ips(subnet) 5 usable Ips(subnet) NR- VLANs implementable One One NR- of SSL VPN license One One NR- redundant power cables provided( 16/32/60amp) One One Max power consumption 1.5 Kw 3 Kw Max Heat dissipation allowed 10,000 BTU/ HR 20,000 BTU/HR DNS hosting policy Update provided 1 Update/ Month 1 Update/ Month Data center access card One One Set up cost 3,220 SR 6,750 SR SLA type Standard Standard 3,250 SR 6,750 SR
  • 12. Prices Co-location Unit Unit 1 Unit 2 Cabinet space 1 U 2 U Connectivity 50 mb 100 mb Public IP 1 usable IPs(subnet 30) 1 usable IPs(subnet 30) NR- VLANs implementable One One NR- of SSL VPN license One One NR- redundant power cables provided( 16/32/60amp) One One Network Portal provided Two Two Max power consumption 0.15 Kw 0.3 Kw Max Heat dissipation allowed 2,000 BTU/ HR 4,000 BTU/HR DNS hosting policy Update provided 1 Update/ Month 1 Update/ Month Data center access cards One One 420 SR 520 SR
  • 13. Maksab will have full Caged environment
  • 14. MCR- A • Total racks 188 • Total Racks Maksab: 87 • Rows : AA-AB-AB
  • 17. Hosting Company Market Share Total Domains EXASERVERS.COM 9.1688 % 2,749 DIMOFINF.NET 9.1522 % 2,744 MURABBA.COM 6.634 % 1,989 AMPLEDNS.COM 5.9269 % 1,777 SAHARA.COM.SA 5.8001 % 1,739 ARABSGATE.COM 3.2153 % 964 DN4AR.COM 2.6049 % 781 3JENAN.COM 2.4782 % 743 DI.NET.SA 1.9545 % 586 AWALNET.NET.SA 1.3875 % 416 HYYAT4HOST.COM 1.124 % 337 ARASERV.COM 1.0239 % 307 SHABAKAH.NET.SA 0.9239 % 277 AL-YASSER.COM 0.8538 % 256 NOUR.NET.SA 0.8072 % 242 1 2 Next >> Last >> market share in KSA Hosting Company Market Share Total Domains CYBERIA.NET.SA 0.7938 % 238 AHICT.COM 0.7705 % 231 NASHIRNET.CO M 0.6304 % 189 ABHAHOST.COM 0.6004 % 180 HAJZ.NET 0.557 % 167 ARABHOSTY.CO M 0.527 % 158 TL4S.COM 0.5236 % 157 ESAUDIHOST.CO M 0.5236 % 157 SITESAUDIA.NET 0.4936 % 148 RED- CHERRY.COM 0.4403 % 132 << First << Previous 1 2
  • 20. Whooffertheco-location&couldservicesinKSA • Awal provides basic Co-lo, DR and Vblock Mobily (KSA) provides managed basic IaaS , SAAS, co-lo Other ISP providers provide only co-location and webhosting managed service • •
  • 21.
  • 22. Operation cycle after receive PO Process flow Feedback loops Process flow Handing over project Project Preparation Presale Implementation Planning Project Start-up Project Execution Project Sustainability Prospect Sales lead
  • 23. Sales project cycle Process flow Create opportunity /Presentation Proposal Follow up Closing New Lead
  • 24. Sales Target 8,000,000 SAR 8,000,000 88.45 % 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% Achievement 8,000,000 Service Achievement Target Cage Co-loc 37.50% 1,00000 Share co-loc 6.25% 200,000 Secure Co-loc 12.50% 1,000,000 Standard Co-loc 25.00% 2,000,000 RB 0.00% 0
  • 25. Sales Q activity 0% 20% 40% 60% 80% 100% ‫األول‬ ‫الربع‬ ‫الثاني‬ ‫الربع‬ ‫الثالث‬ ‫الربع‬ ‫الرابع‬ ‫الربع‬ ‫الحكومة‬ ‫الشركات‬ ‫الصحي‬ ‫القطاع‬‫ة‬ ‫الصناعي‬ ‫البنوك‬
  • 26. Potential Market Verticals Gov Health Care Financial Institute SME Corporates Education
  • 28. Service revenue per product 30% 25% 30% 15% 100% Share co-loc Standard co-loc secure co-loc caged co-loc
  • 29. Governance Return to bench for repair Dispatch Support Hub & Spoke Support Dedicated Campus Support Service Desk Remote Desktop Support Partner Management Warehouse / Logistics Support End User Delivery Model

Editor's Notes

  1. Typical Service Delivery Model: Depending on criticality of the site to business, number of end users & equipments, distance from core location / depot / store, a site could be categorized as follows: Campus : Dedicated Onsite technicians. Hub & Spoke: Designated sites would be identified as Hub and the technicians would travel to Spoke sites when required for support. Return to bench: This is for remote / few user sites. The faulty equipment is shipped / carried to the nearest Service Center location and shipped back after repair. Dispatch: Where the technicians are dispatched when there is an Onsite incident reported. Service Desk and Remote Deskside Support ensure higher FCR and is in integral part of Wipro’s solution. Wipro has common partner-operated service centers / repair desks in various geographies or such service centers / repair desk could be established at specified campus sites of the customer.