Are you struggling with how to choose your niche market? Maybe you have a couple of niches and want a way to test them to discover which will be the most viable. If this concern is keeping you from launching your business or moving to the next level, here are a couple of ways to approach making your selection. A lot depends on how big your list is.

1. Test the viability of your ideal clients when choosing a
niche market
Are you struggling with how to choose your niche
market? Maybe you have a couple of niches and want
a way to test them to discover which will be the most
viable. If this concern is keeping you from launching
your business or moving to the next level, here are a
couple of ways to approach making your selection. A
lot depends on how big your list is.
Large List
If you have several thousand people in your data base,
you can test which niche market is most viable by segmenting your list. You actually create two
different marketing messages and send each one to just half of your list. For example, send the
first niche message to A-M in your data base and the second to N –Z. If your current data base
is all in one big list, this can work well.
On the other hand, if you already have separate data bases for each niche market – that
makes this process even easier. Simply direct your niche messages to the appropriate list.
You’ll probably need to send a series of emails before you can draw any solid conclusions. You
might need to offer a couple of program ideas to successfully determine which niche market
holds the most opportunity for you.
Small List
When your list is smaller (less than a thousand), it’s difficult to conduct a proper test of your
niche market. For example, if you have 500 people and 30% open the email (which is a high
percentage) the number who take action could be very small, making it difficult to learn
anything. The response numbers will be just too small to come to a clear conclusion.
Believe it or not, what I recommend for the client who has a smaller list might sound like
heresy – go ahead and market to both ideal client groups. Thomas Leonard who founded Coach
U and Coachville and is seen as the grandfather of life coaching said the best way to find out
what your best niche is, is to coach 100 people. After coaching this number, you will know who
you absolutely never want to work with and who you love working with. And that is a big
enough sample size to know about your ideal client’s finances and things like that.

2. This is a longer approach, but with a small list, it would be difficult to figure out how viable
your niche market is in a short period of time.
If this sounds like your situation, the best thing to do is create an umbrella marketing
message to cover both niche markets. This way, you can easily speak to both groups with some
tweaking, without having to create two completely different approaches. Over time, the best
niche market will become obvious.
Your Client Attraction Assignment
Have you chosen a niche market? If you are struggling with narrowing your ideal clients down
to just one group and feel you have more than one viable option, take time to test this out.
Whether you do the email testing method or the longer method marketing to both groups, you
will learn where your best money-making option is.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com