As your business grows, offering the Get Acquainted Call gives you the opportunity to get to know prospects who have expressed interest in your work. There are a number of advantages of actually referring to this conversation as the “Get Acquainted Call” (GAC) vs. calling it something else.
How the get acquainted call sets up the closing the sale conversation
1. How the get acquainted call sets up the closing the sale
conversation
As your business grows, offering the Get Acquainted Call
gives you the opportunity to get to know prospects who
have expressed interest in your work. There are a
number of advantages of actually referring to this
conversation as the “Get Acquainted Call” (GAC) vs.
calling it something else.
The Get Acquainted Call gives you the chance to get to
know your prospects:
• What a person’s business is about or the issue she
wants help with
• Determine if the prospect fits your ideal client
profile
• Gives the prospect a chance to know what it’s like
to work with you
It’s important to keep the main purpose of the calls in
mind – to get to know prospects and turn them into
clients. The GAC is the perfect transition to your Closing
the Sale Conversation, if you follow the script.
On the other hand, when you offer a ‘free consultation’ instead of a Get Acquainted Call,
people will expect that you will consult with them about their business or situation for free.
This sets prospects up to think you’ll be giving away free advice which is not your goal.
The same is true when you offer a free strategy session – prospects think you will help them
to strategize about their business or problem. Once again, this is not your objective.
By following the exact Closing the Sale script and using the correct GAC call term, prospects
will have a better understanding of what will be happening during the call. Referring to your
initial call as anything except the Get Acquainted Call will probably confuse potential clients.
2. Using the Closing the Sale script, allows you to start off by talking about your coaching
programs or the value of working together. In doing this, you have discussed their greatest
obstacles and what they would do anything/pay anything to have. This generates curiosity on
their end so when the spot in your talk comes up for you to be silent, prospects will naturally
ask about your program details. Now you have their permission to discuss everything about
working with you including the fees.
Your Client Attraction Assignment
Have you been referring to your Get Acquainted Call as something else? If so, this may be
getting in your way of closing more sales. It’s time to practice following the script exactly. You
can even write about the GAC in your “Conversation with…” page of your website, so what will
take place is very clear to prospects.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com