A Good User Interface is a fundamental driver for high conversion rates and overall website performance. Each Digital Manager and Product Manager must acquire User Interface knowledge and best practices.

1. 10 best practices of
a good USER INTERFACE design
#UI
part 1
Created by Ewa Jaroslawska (@ejaroslawska) www.jaroslawska.com #UI

2. A one column layout will give
you more control over flow
of the website and help to
guide your readers from top
to bottom with proper call to
action at the end.
Created by Ewa Jaroslawska (@ejaroslawska) www.jaroslawska.com #UI
ONE COLUMN LAYOUT

3. Explain who is your targeted
group versus targeting everyone
(and none). You can even show
“qualification” or best fit criteria.
Created by Ewa Jaroslawska (@ejaroslawska) www.jaroslawska.com #UI
LASER TARGETING

4. Differentiate styles between
clickable actions (links, buttons),
selected elements (chosen
items) and plain text and use it
consistently across an interface.
Created by Ewa Jaroslawska (@ejaroslawska) www.jaroslawska.com #UI
CLICKABLE BUTTONS DIFFERENTIATION

5. Repeat your call to action on
longer pages or across numerous
pages where applicable and
fitting the context.
Created by Ewa Jaroslawska (@ejaroslawska) www.jaroslawska.com #UI
REPEAT CALL TO ACTION

6. A social proof, especially
testimonials and data that
other people or companies
are using the
service/products, increases
conversion rates.
Created by Ewa Jaroslawska (@ejaroslawska) www.jaroslawska.com #UI
SOCIAL PROOF

7. When showing multiple offers,
then an emphasized product
suggestion might be a good idea
as some people need a little
nudge. Don’t offer to much to
avoid “paradox of choice”.
Created by Ewa Jaroslawska (@ejaroslawska) www.jaroslawska.com #UI
RECOMMEND BEST PRODUCT

8. When designing registering
process think which elements
are crucial – rest remove. The
more fields to fill in, less people
will sign up, especially on
mobiles.
Created by Ewa Jaroslawska (@ejaroslawska) www.jaroslawska.com #UI
SIMPLE FORM FIELDS

9. Be direct about your call to
action. Don’t end your message
with question marks or words
like perhaps, maybe, interested?
and want to?
Created by Ewa Jaroslawska (@ejaroslawska) www.jaroslawska.com #UI
BE DIRECT

10. Make your users feel more in
control by enabling the ability to
undo actions and not asking for
double confirmation where
possible.
Created by Ewa Jaroslawska (@ejaroslawska) www.jaroslawska.com #UI
UNDO'S VS. DOUBLE CONFIRMATION

11. Instead of asking for money
right away, give consumers a
gift first. Additionally, it is a
great method to make people
try your product without a
barrier.
Created by Ewa Jaroslawska (@ejaroslawska) www.jaroslawska.com #UI
GIFT BEFORE PURCHASE

12. Final Checklist:
Created by Ewa Jaroslawska (@ejaroslawska) www.jaroslawska.com #leadership
1. ONE COLUMN LAYOUT
2. LASER TARGETING
3. CLICKABLE BUTTONS DIFFERENTIATION
4. REPEAT CALL TO ACTION
5. SOCIAL PROOF
6. RECOMMEND BEST PRODUCT
7. SIMPLE FORM FIELDS
8. UNDO'S VS. DOUBLE CONFIRMATION
9. BE DIRECT
10. GIFT BEFORE PURCHASE