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Building a Faster, Cheaper Startup<br />Presented By:<br />Eric Chaump<br />FORTUNE Magazine<br />September 6, 2010<br />
So What’s The Story…<br />C.J. Kettler<br />Ben Franklin’s<br />Wheels<br />3 Months<br />$40,000<br />
How Did She Do It…?<br />Social Media<br />Power of Technology<br />
Incorporation<br />NOW<br />THEN<br />3 Weeks<br />2 Weeks<br />$1,500<br />$250<br />
Branding<br />NOW<br />THEN<br />15 Weeks<br />19 Days<br />$20,000<br />$7,000<br />
Marketing<br />NOW<br />THEN<br />3 Weeks<br />As Needed<br />$75,000<br />$1,000<br />
Employees<br />NOW<br />THEN<br />Full Time<br />As Needed<br />$792,000<br />$19,800<br />
Rent<br />NOW<br />THEN<br />Yearly Rental<br />Temporary<br />$175,000<br />$9,672<br />
The Bottom Line<br />NOW<br />THEN<br />$1,063,500<br />$37,722<br />
What Do You Think…?<br />
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Building a faster, cheaper startup

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Transcript of "Building a faster, cheaper startup"

  1. 1. Building a Faster, Cheaper Startup<br />Presented By:<br />Eric Chaump<br />FORTUNE Magazine<br />September 6, 2010<br />
  2. 2. So What’s The Story…<br />C.J. Kettler<br />Ben Franklin’s<br />Wheels<br />3 Months<br />$40,000<br />
  3. 3. How Did She Do It…?<br />Social Media<br />Power of Technology<br />
  4. 4. Incorporation<br />NOW<br />THEN<br />3 Weeks<br />2 Weeks<br />$1,500<br />$250<br />
  5. 5. Branding<br />NOW<br />THEN<br />15 Weeks<br />19 Days<br />$20,000<br />$7,000<br />
  6. 6. Marketing<br />NOW<br />THEN<br />3 Weeks<br />As Needed<br />$75,000<br />$1,000<br />
  7. 7. Employees<br />NOW<br />THEN<br />Full Time<br />As Needed<br />$792,000<br />$19,800<br />
  8. 8. Rent<br />NOW<br />THEN<br />Yearly Rental<br />Temporary<br />$175,000<br />$9,672<br />
  9. 9. The Bottom Line<br />NOW<br />THEN<br />$1,063,500<br />$37,722<br />
  10. 10. What Do You Think…?<br />

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