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Building a faster, cheaper startup
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Building a faster, cheaper startup Presentation Transcript

  • 1. Building a Faster, Cheaper Startup
    Presented By:
    Eric Chaump
    FORTUNE Magazine
    September 6, 2010
  • 2. So What’s The Story…
    C.J. Kettler
    Ben Franklin’s
    Wheels
    3 Months
    $40,000
  • 3. How Did She Do It…?
    Social Media
    Power of Technology
  • 4. Incorporation
    NOW
    THEN
    3 Weeks
    2 Weeks
    $1,500
    $250
  • 5. Branding
    NOW
    THEN
    15 Weeks
    19 Days
    $20,000
    $7,000
  • 6. Marketing
    NOW
    THEN
    3 Weeks
    As Needed
    $75,000
    $1,000
  • 7. Employees
    NOW
    THEN
    Full Time
    As Needed
    $792,000
    $19,800
  • 8. Rent
    NOW
    THEN
    Yearly Rental
    Temporary
    $175,000
    $9,672
  • 9. The Bottom Line
    NOW
    THEN
    $1,063,500
    $37,722
  • 10. What Do You Think…?