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LinkedIn, more than just an Online Resume
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LinkedIn, more than just an Online Resume

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Mark D'Andrea created this presentation for the Real Estate industry to show REALTORS the power of using LinkedIn, and the best practices when doing so. …

Mark D'Andrea created this presentation for the Real Estate industry to show REALTORS the power of using LinkedIn, and the best practices when doing so.

Topics discussed are:
-Your Profile
-Professional Photo (recent)
-Headline Title: Customize your headline -Contact Info: Update!
-Creating a Unique URL
-Public vs. Profile View
-Improve your SEO with LinkedIn
-Common Mistakes made on LinkedIn
-Go live to Social Solutions

Published in: Real Estate, Technology, Business
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  • 1. Tracysays hi.LinkedInMore than just an Online Resume
  • 2. More than Just an Online Resume
  • 3. Agenda1. Your Profile Professional Photo (recent) Headline Title: Customize your headline Contact Info: Update! Creating a Unique URL2. Public vs. Profile View3. Improve your SEO with LinkedIn4. Common Mistakes made on LinkedIn5. Go live to Social Solutions
  • 4. Update your Profile
  • 5. Update your PhotoPowered by:
  • 6. Update your Photo8 Mistakes You Should Never Make On LinkedInBy Libby Kane (commentary by LinkedIn Career Expert Nicole Williams)Not Using a Picture –“You’re seven times more likely to have your profile viewed if you haveone. Like a house that’s on sale, the assumption is that if there’s nophoto, something’s wrong.”Putting Up the Wrong Picture - “No dog, no husband, no baby!”Another photo blunder: Misrepresenting your appearance.
  • 7. Update your PhotoEdit Profile
  • 8. Update your Photo
  • 9. Update your Photo
  • 10. Title Customization
  • 11. Title Customization
  • 12. Title Customization
  • 13. Update Contact Info
  • 14. Update Contact Info
  • 15. Creating a Unique URLPowered by:
  • 16. Creating a Unique URLPowered by:
  • 17. Creating a Unique URLPowered by:
  • 18. Public vs. Profile View
  • 19. Profile View
  • 20. Public View
  • 21. Side by Side
  • 22. Profile ViewEdit Profile
  • 23. Manage Public View
  • 24. Manage Public ViewPowered by:
  • 25. Improve your SEO
  • 26. Improve your LinkedIn SEOHow to Increase the Visibility of Your Business ProfileBy AJ KumarWhat most LinkedIn users arent aware of is that the results displayed for these searches arentrandom. LinkedIn uses an internal set of algorithms to prioritize certain profiles over others, givingthe businesses and individuals who have optimized their accounts correctly a leg up in using theservice to find jobs, clients and more.If youre using LinkedIn for any of these purposes, getting a strong ranking in its internal searchresults should be a top priority. Heres how to do it:Fill out your profile completelyInclude relevant search keywords in profileNO: "best Raleigh NC accounting practice." YES: "accountant" or "accountant NC."Expand your network.First, make it a point to connect with your past coworkers, managers, clients and other contacts.Once youve completed this step, you can try to further improve your LinkedIn search presence byreaching out to new contacts, especially people who share your professional interests andqualifications.Participate in LinkedIn Groups
  • 27. Improve your LinkedIn SEOLinkedIn SEO Tricks to Help Raise Your Profile Rank Give Your URL A Catchy Name Smart KeywordsGetting extra mileage out of your LinkedIn profile is simple and only takes a few steps. When pinging to Google thedetails of your LinkedIn profile, you can expect to receive more inquiries and job opportunities as your clout continuesto grow within pre-determined search results. By filling out all the basic information fields on your profile, enabling public access, using keywords and, creating a custom URL…You can leave a good impression and make yourself remember-able tothose who find you.
  • 28. Improve your LinkedIn SEO - Results
  • 29. Improve your LinkedIn SEO - Results
  • 30. Common Mistakes madeon LinkedIn
  • 31. Common Mistakes made on LinkedIn8 Mistakes You Should Never Make On LinkedIn (cont.)By Libby Kane (commentary by LinkedIn Career Expert Nicole Williams)Using the Default Connection Request
  • 32. Common Mistakes made on LinkedIn8 Mistakes You Should Never Make On LinkedIn (cont.)By Libby Kane (commentary by LinkedIn Career Expert Nicole Williams)Using the Default Connection Request
  • 33. Common Mistakes made on LinkedIn8 Mistakes You Should Never Make On LinkedIn (cont.)By Libby Kane (commentary by LinkedIn Career Expert Nicole Williams)Neglecting the Privacy Settings
  • 34. Common Mistakes made on LinkedIn8 Mistakes You Should Never Make On LinkedIn (cont.)By Libby Kane (commentary by LinkedIn Career Expert Nicole Williams)Skipping the Summary
  • 35. Common Mistakes made on LinkedIn8 Mistakes You Should Never Make On LinkedIn (cont.)By Libby Kane (commentary by LinkedIn Career Expert Nicole Williams)Eliminating Past Jobs or Volunteer Work –“You don’t know what criteria people are looking for, so you want your profileto be as robust as possible. Maybe they’re looking for a teacher with nursingexperience or they’re Princetonians looking for fellow alums”Skipping the Status –“Every few days, put something in your status to keep it fresh, and show you’reactive and engaged—no one will know what you’ve done if you’re not showingit off.”NOT ASKING FOR RECOMMENDATIONS!!
  • 36. Go Live to Social Solutions
  • 37. Thank You!Powered by:

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