SlideShare a Scribd company logo
1 of 31
Real Rewards. Real Results.
Problem: Adherence
Endocrinologist
http://www.youtube.com/watch?v=juUNz_vqKlk
This is Paige.
Paige has insulin-dependent diabetes.
…and loves her smart phone.
A SMS texting pilot study that Paige was
a part of helped her to remember to
check her blood sugars and to take her
insulin.
However, texting stopped helping Paige after
3 months…
Weekly Prepaid Visa Card
$100 Donation: $107
Bank Fee 2%, $2 EndoGoal 5%, $5
> 6 million on insulin
6,000,000
3,000,000
1,000,000
1,000 users
10,000 users
1,000,000 users
10,000 users
$25 per month
donations
$12,500 per
month revenue
1,000,000 users
$25 per month
donations
$1,250,000 per
month revenue
Competitive Analysis (US)
AgaMatrix iGlucose Glooko Telcare WellDoc EndoGoal
Data
Management X X X X X X
Device
Connectivity X X X X future
Medication
Guidance X future
Adherence X
Rewards X
Founder,
Partners
Founder,
Partners
Clients,
Revenue
Clients,
Revenue
InvestorsInvestors
Jennifer
Dyer
Jennifer
Dyer
Angel:
Shawn
O’Reilly
Angel:
Shawn
O’Reilly
Founder,
Partners
Founder,
Partners
Potential
Clients,
Revenue
Potential
Clients,
Revenue
InvestorsInvestors
Jennifer
Dyer
Jennifer
Dyer
Angel:
Shawn
O’Reilly
Angel:
Shawn
O’Reilly
Real Rewards. Real Results.
Contact Dr. Dyer via email: drjenshinedyer@gmail.com

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Healthcare Innovation World Cup Finals 2013

Editor's Notes

  1. We help motivate and support, a program that starts with diabetes and can be attributed to other chronic diseases or wellness conditions, you name it and we ’ll make it!
  2. Diabetes is hard because the treatments that are expected are demanding and hard to stick to: multiple daily injections or continuous insulin pump infusions and a minimum of 4 blood sugar checks per day. But none of this works unless people take it.
  3. I am Dr. Jennifer Dyer, an endocrinologist…and an entrepreneur. An endocrinologist takes care of people with diabetes. This is me with PJ who I diagnosed with diabetes at 15 months old while I was at Children ’s Hospital. He is a now thriving 6 year old in the first grade who is extremely healthy. But…he and his family have to work very hard to achieve this.
  4. I am Dr. Jennifer Dyer, an endocrinologist…and an entrepreneur. An endocrinologist takes care of people with diabetes. This is me with PJ who I diagnosed with diabetes at 15 months old while I was at Children ’s Hospital. He is a now thriving 6 year old in the first grade who is extremely healthy. But…he and his family have to work very hard to achieve this.
  5. Social business model: 2% to bank and 5% to EndoGoal. Aunt Marty makes a $100 donation to Paige. Paige gets $100 but Aunt Marty gets billed for $107.
  6. Social business model: 2% to bank and 5% to EndoGoal. Aunt Marty makes a $100 donation to Paige. Paige gets $100 but Aunt Marty gets billed for $107.
  7. Social business model: 2% to bank and 5% to EndoGoal. Aunt Marty makes a $100 donation to Paige. Paige gets $100 but Aunt Marty gets billed for $107.
  8. Social business model: 2% to bank and 5% to EndoGoal. Aunt Marty makes a $100 donation to Paige. Paige gets $100 but Aunt Marty gets billed for $107.
  9. Social business model: 2% to bank and 5% to EndoGoal. Aunt Marty makes a $100 donation to Paige. Paige gets $100 but Aunt Marty gets billed for $107.
  10. Social business model: 2% to bank and 5% to EndoGoal. Aunt Marty makes a $100 donation to Paige. Paige gets $100 but Aunt Marty gets billed for $107.
  11. Social business model: 2% to bank and 5% to EndoGoal. Aunt Marty makes a $100 donation to Paige. Paige gets $100 but Aunt Marty gets billed for $107.
  12. Social business model: 2% to bank and 5% to EndoGoal. Aunt Marty makes a $100 donation to Paige. Paige gets $100 but Aunt Marty gets billed for $107.
  13. Social business model: 2% to bank and 5% to EndoGoal. Aunt Marty makes a $100 donation to Paige. Paige gets $100 but Aunt Marty gets billed for $107.
  14. Social business model: 2% to bank and 5% to EndoGoal. Aunt Marty makes a $100 donation to Paige. Paige gets $100 but Aunt Marty gets billed for $107.
  15. Social business model: 2% to bank and 5% to EndoGoal. Aunt Marty makes a $100 donation to Paige. Paige gets $100 but Aunt Marty gets billed for $107.
  16. Social business model: 2% to bank and 5% to EndoGoal. Aunt Marty makes a $100 donation to Paige. Paige gets $100 but Aunt Marty gets billed for $107.
  17. Social business model: 2% to bank and 5% to EndoGoal. Aunt Marty makes a $100 donation to Paige. Paige gets $100 but Aunt Marty gets billed for $107.
  18. Social business model: 2% to bank and 5% to EndoGoal. Aunt Marty makes a $100 donation to Paige. Paige gets $100 but Aunt Marty gets billed for $107.
  19. Market size
  20. Market size
  21. 6 million people with diabetes on insulin therapy… 3 million with smart phones… 1 million users targeted
  22. 6 million people with diabetes on insulin therapy… 3 million with smart phones… 1 million users targeted
  23. 6 million people with diabetes on insulin therapy… 3 million with smart phones… 1 million users targeted
  24. 6 million people with diabetes on insulin therapy… 3 million with smart phones… 1 million users targeted