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Too often, we focus on the wrong things. In the world of social media, we're obsessed with likes, followers, clicks and shares, and we're impetuously and recklessly enamored with bigger and better numbers. We need to stop. We're doing it all wrong.
Whether you have 100 followers or 100,000 followers, this conversation will challenge you to completely rethink how and why you are using social media. Are your fans the right fans, and are you connecting with them in a meaningful way? How does your social media strategy fulfill a larger business objective, and how do you get people to click, share, and engage with your brand through a purchase?